Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
U have been voted to develop ur area. Do that first. We muslims don't have any issues if your women's go to temple or not go to temple. It's ur internal matter. We don't interfere. Pls do not interfere in our matters. U have right to do whatever you want to do. We don't come there. So do good to your are in this 5 years and next time also u will get elected for your good deeds. I feel sorry for those who voted you. God bless India.
Ahlan Wa Sahlan welcome to all faith include prathap simha
If in case any muslim women tried to engter Sabarimala temple it is 100 percent her fault. As entry of women is not allowed in this temple, she should respect the rules and should not put herself in trouble. What is the need to her to enter in a restricted area. In case she believes Sabarimala as God, why is she represents as Muslim. None will stop her from follwoing Ayyappa religion as Islam or muslims will not lose anything if she ruins her present and future. As she has no respect to her own religion how can we expect her to respect other religions. she might be doing it to get publicity or she is bribed to do so.
My dear friend, none will stop entry of women of any religion in masjid, but they should pray separately. Many masjids have prayer room for women as they are not allowed to mix with males while praying. However, for your information, it is preferred to muslim women to pray in home and there is no force on them to go to masjid to pray. This is a facility provided to them and in case any woman wants to pray in masjid it is due to the nfluence and unnecesary advice of any person.
Dear ex bhakat, he is a member of kesari jihad organisation.
Yes All Women are welcome. Irrespective of Faiths.
Yes , all faiths are permitted to enter mosque .
E.g. Sheik Zayed Mosque , Abduhabi.UAE.
Please google it if am wrong.
Because u people are borries
Anyone can entre mosque. But women cannot mingle with men in mosque unlike in temples and churches. There will be separate place for men and women. Unfortunately, in India most of the mosques have no facility for women. But Prophet Muhammad (pbuh) warned men against preventing women’s entry into mosque.
What the hell you are asking sir? Are u promoting love jihad?
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