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Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Bengaluru, Jul 29: Karnataka Congress President DK Shivakumar on Tuesday criticised BJP-led Karnataka government for limiting or omitting various topics including chapters on 18th century Mysore ruler Tipu Sultan and his father Hyder Ali.

Speaking to media here at Karnataka Pradesh Congress Committee (KPCC) office, Shivakumar said Congress will not allow BJP government in Karnataka to "divert history".

"Tipu Sultan does not belong to one caste or a class. He is part of the history of this country. BJP government has removed chapters related to him for its political advantage. It is their decision whether they celebrate Tipu Sultan Jayanti or not, but he is part of our history. 

The President of this country Ramnath Kovind came to the Vidhan Sabha and praised Tipu's patriotism during a joint session," Shivakumar said.

"The BJP government has come to power today. Our history should not change. We will not let these people to covert or dilute history. This is the stand of the Congress party. Our experts will study the pros and cons of this decision," he added.

Shivakumar further said many countries around the world have praised the Constitution, Indian history and expressed their willingness to "adapt it".

"But the BJP is trying to curtail this. We need to educate our children. Our team will also study this and we will not let this happen," he said.
The Karnataka government, in a bid to reduce the syllabus for state board schools by 30 per cent, has limited or omitted various topics including chapters on Mysuru rulers Hyder Ali and Tipu Sultan from the class 7 social science textbook.

The reduction in syllabus comes as schools are closed to prevent the spread of coronavirus in the state, and classes have been moved online.
The Department of Public Instruction of the Karnataka government also limited or removed various other topics from the syllabus of class 6 to 10 as they were repeated or can be alternatively taught.

Earlier, the Central Board of Secondary Education (CBSE) had revised the syllabus for the classes IX to XII for the academic session 2020-21 in a "one-time measure" owing to the COVID-19 pandemic.