From yoga, auditions to dance classes: Bollywood goes online amid coronavirus

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

New Delhi, Jan 8: Actor Kangana Ranaut on Wednesday applauded director Meghna Gulzar and actor Deepika Padukone for making 'Chhapaak', a film based on acid-attack victims.

Kangana's sister Rangoli Chandel who herself is an acid-attack survivor took to Twitter to share a video of the actor where she is seen extending thanks to Gulzar and Padukone for making a film on the important issue.

"I saw the trailer of the film 'Chhapaak' recently, and after watching it I was reminded of the incident of acid attack on my sister Rangoli. Today, I and my family thank Meghna Gulzar and Deepika (Padukone) that they made a film on this issue. This will give courage to those people who gave up on their life after struggling with it," said Ranaut in the video.

"This film has placed a tight slap on the face of those monsters who succeeded in their act but not in their will. With this film, all those faces will glow that have been spoiled and their courage was broken by these monsters and the beauty of their spirit," the 'Panga' actor said.

Congratulating the team of the film, Kangana added, "I wish that with this New Year the sale of acid gets prohibited so that this country becomes free of acid-attacks. In the end many many congratulations to the team 'Chhapaak'."

The movie is based on the real-life acid attack survivor of Laxmi, who at the age of 15, was attacked allegedly by a spurned lover in 2005. Laxmi had to undergo several surgeries. Later, she took up the job of helping acid attack survivors and promoted campaigns to stop such attacks.

'Chhapaak' is being helmed by Meghna Gulzar and is being co-produced by Deepika and Fox Star Studios. The movie is set to hit theatres on January 10, 2020.