Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Is she not liable to be arrested for making such HATE statements and offering rewards for killing somebody. Is the police sleeping?
He should be crazy, kidnapping her and for what ?
She is shouting to get the government support to start a new business, like ramdev established patanjali company by using politics mantra. \Ghanda hain par dhanda hain\".
People are using Zakir Bhai s name to get the international attention on them. You will find some Non-Muslims and Muslims struggler against Zakir Bhai.
Zakir Bhai name is enough to get the bread and butter for all strugler."
She is fit to be Feku / dakus wife....
WHAT A HORRIBLE WOMEN
WHY DON'T YOU DO IT YOURSELF, YOU CAN SAVE 50 LAKH AND GET 15 LAKH FROM MR'S = 110%'S. YOU CAN BECOME A HERO.
WHY THIS CRAZY WOMEN, COMMUNAL HARMONY DESTROYER LEFT OUT TO STAY OUT OF BARS?
WHY THE GOVT BECOMING DEAF AND DUMB ON HER STATEMENT AND OFFERING MONEY TO KILL SOME HUMAN?
IN WHAT WAY AND PRACTICE SHE BECOME A SADHVI?
Whos is Sadhvi Prachi......Desh Bakth?
Manga kayyali Manikya Kotre ide gathi
We Love n support DR.ZN
Now every Peace loving Hindu should stand united against her and denounce her terrorizing speech. Say boldly she does not represent any peace loving Hindus.
Hinduism does not reflect in her. If people like her continues to live, they then spoil the Hinduism or the religion what they represent.
If the government is fair, they should take immediate action by arresting her and prosecuting under law of the land.
Now there is no any surprise for any peace loving person declares a bounty of 1crore for head brainless head, if the government does not take any action against her.
Oh peace loving Hindus and Muslims be united, live together follow whatever your religion says, but please use your valued brain for understanding the true teaching of God.
Look at her .........like shit....she represents. A religion...?
Again the drain is open.......may be because of rain...
Need some good man to please her....so she is satisfied with something.....
Dear Majoosi sect please identity yourself & Hussaini Tiger organization address before placing 15 lakh on Dr Naik. secondly implement your Ayatullah fatwa & award on Rushdi.
Sadhvi is on drug. She has no capacity to give birth to baby how can she behead someone like Dr. Naik. Too funny.
We need organization to file criminal case against these organizations & individuals scums in the court.
A Killer / Murderer in Sadhvi's clothing?
What are the criminal charges for supari killing?
Can police arrest her and put behind the bars.
VHP and its allies are feeding and nurturing few lunatic creatures in its terror camps and utilize them in such cirumstances which becomes mockery every time they tries. Arnav Goswami must be a frustrated joker at this moment.
look at her face... looks like an ugly pig.... thiti kaaladalli naayi tara bogalabeke???? I don know whether ths pig knjows d speeling of d word TErrorist,,, forget abt d meaning.....
This is th lab test for BJP govt hope Indian home minister n law ministers will respect our constitution and they will take firm action against this crap sadvi. Trace out, from where she got fund to announce such big amount.Either may rss or israely grours are supporting to spoil peace in INDIA.
Such persons should not alive in India.should hang in public.
JAI HIND!
Lie and lie more. Taqiiyya artists all of you
Now what shall we call this? Peace lovers? Is this not terrorism. Wher is arnab and party now, dont they have guts to question or interrogate her why she is promoting terror and hatred in peoples mind and encourage killing??!!!!
See her ugly face ..did she ever seen 10k rupee in her life ..first spend some amount in beauty parlour.
Zakir Naik s head is more costlier than kohinoor diamond. just by wearing orange dress an uncultured woman will not become sadhvi.
There are many scholars got defeated by zakir bhai in debate. They have tried all their scholars after getting defeat they are using terrorism weopons against him.
It shows their impotency .
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