Zee launches 'Zindagi' channel with Pakistani content

June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

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News Network
May 12,2020

Mumbai, May 12: Superstar Salman Khan on Tuesday released his latest romantic single "Tere Bina" featuring Jacqueline Fernandez while in quarantine at his Panvel farm house.

The actor, along with close family and friends from the industry, including Iulia Vantur, Waluscha De Sousa, is living in the farm house. This is the second song Salman has released amid the coronavirus pandemic, after "Pyaar Karona."

"About seven weeks ago, when we came to the farm, we didn't know we will be here under a lockdown. So we wanted to do things to keep ourselves busy. That's when we decided to do these songs. We launched 'Pyaar Karona' and now, we are launching 'Tere Bina'," Salman said in a statement.

The song, sung and directed by Salman, is composed by his friend Ajay Bhatia and written by Shab bir Ahmed.

The actor said he had the song "Tere Bina" with him for quite a while but because it wasn't fitting into any of his film, he decided to release it now.

Jacqueline said she didn't think they would be able to shoot the song, which they finished in four days of evening shoots, with such limitations.

"We are used to shooting songs on a large stage with grand production costs. There are costumes, hair, make up. All of a sudden, we find ourselves with a team of three people. For the first time, I was checking lighting and moving props around. It was a great experience and it taught us how to make the most of what we have," she said.

Salman recently sent out food packets and ration from his farm house to those affected by the lockdown.

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News Network
April 23,2020

New Delhi, Apr 23: As the holy month of Ramzan is about to begin, several Muslim public figures on Thursday appealed to the community to offer tarawih and hold iftar inside their homes and follow the lockdown regulations imposed to tackle the coronavirus threat.

Television actor Iqbal Khan in a video message appealed to the people to not step out of their houses during Ramzan.

"This time around, whatever you do during Ramzan, you have to do it inside your houses. Do not visit mosques; offer tarawih (late evening prayers offered during Ramzan) at your homes. Your stepping outside will not only put you in a problem but may put your family members in trouble also," said Khan.

"And that will be wrong, do not go outside. If anyone says you have to go outside then they are wrong. Stay home and stay safe and help others stay safe too," he added.

Another TV actor and Tik Tok star Jannat Zubair asked people to avoid any kind of social gatherings so as to ensure the safety of everyone.

"I know we are in a difficult situation but there is no need to panic. We will overcome this and things will be fine. The holy month of Ramzan is going to start, please stay home, offer prayers at your homes and avoid family/friends gatherings for now. It is just a matter of time, things will be fine soon. Stay home and stay safe," she said.
Ramzan is likely to begin from April 24.

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News Network
April 6,2020

New Delhi, April 6: Acknowledging on being scared and talking of not seeing his family for three weeks, actor Salman Khan along with nephew Nirvaan on Sunday shared their lockdown experience in a video message.

The 54-year-old star, without disclosing where the actor actually is, shared a video message on Twitter along with his brother Sohail Khan's son, Nirvaan.

Salman began the one-minute and 26-seconds long video, by saying: "We came here for a few days and now we're stuck and scared"

The 'Bharat' actor then introduced Nirvaan and asked him "How long has it been since you saw your father?", to which Nirvaan replied, "It must have been three weeks."

"I have not seen my father for three weeks. We are here and he is alone at home," Salman added.

The 'Sultan' actor then asks the boy: "You remember the film dialogue, 'the one who got scared, died.' It does not apply here in this situation. We are scared and bravely we admit that we are scared. Please don't be brave in this situation."

Nirvaan also further requested everybody to stay safe and maintain social-distance.

"I think it's better for everyone to stay home, avoid contact and I think the longer we stay indoors the faster this ends," he added.

The 'Bajrangi Bhaijaan' star concluded the video by saying: "The one who got afraid saved himself and lives of others around him. Moral of the story, 'We're all scared'."

Urging people to take the government's advisory of self-isolation seriously amid the rising cases of coronavirus in the country, the megastar had earlier shared a video message for fans. 

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