Zee launches 'Zindagi' channel with Pakistani content

June 4, 2014

New Delhi, Jun 4: Zee Entertainment Enterprises Ltd (ZEEL) launched premium channel 'Zindagi' with content primarily from Pakistan.

The group will spend up to Rs 100 crore on marketing of the channel, which will later also include global content from places like Latin America, Egypt and Turkey.

Zee launches Zindagi

"We are creating a new category with the launch of this premium channel.

We plan to invest Rs 80-100 crore on marketing in the first 12 months," ZEE Chief Creative & Content Officer (CCCO) Bharat Ranga told PTI.

The channel will go on air from June 23 and later on will have content from Latin America, Egypt and Turkey, Zee Content Head-Special Projects Shailja Kejriwal said.

In the first few weeks of launch, the channel will run 6-7 shows.

"These shows are hand-picked stories with Pakistani artists, writers and directors. Content on the channel will be a mix of original and acquired shows," Kejriwal added.

The channel will have a dual revenue model -- subscription and advertising.

Zindagi will be a 24-hour channel and will be available only in India on both Analog and Digital (DTH and digital cable) platforms.

In August last year, the group had launched a premium movie channel &picture and a free-to-air Zee Anmol.

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News Network
May 30,2020

California, May 30: Priyanka Chopra Jonas on Saturday shared a gorgeous sunkissed selfie sporting cherry lips and beaded dangler earrings.

The multi-talented star who owns a production house put out a morning selfie on Instagram wherein she is seen sporting a white collared top, flaunting her cherry red lips and dangler earrings as she embraces her peach glow in the sheer sunlight, while her shiny curls bounce the sunshine.

Along with the picture, the 'The Sky Is Pink' actor wrote, "A cherry lip and sunshine...maybe even a earring...I'm feeling adventurous."

On sharing the gorgeous selfie, the Chopra received heaps of praises from fans and celebrity followers, and the post reached more than 1.9 lakh likes including one for Sussanne Khan.

Model Masaba Gupta also chimed in the comment section and adored the beauty of the 'Baywatch' star writing, "Stunning" with a heart emoticon.

Currently, the actor is quarantined in her California house along with singer and husband Nick Jonas and has been quite active on social media.

Earlier, Priyanka recalled her parents' service in the Indian Army as America observed Memorial Day, and the 37-year-old actor dug out an old picture of her parents in uniform and posted it on Instagram.

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News Network
March 19,2020

New Delhi, Mar 19: As a precautionary measure to combat the spread of coronavirus, Bollywood actors including Preity Zinda, Sidharth Malhotra, and Shraddha Kapoor are maintaining their social distance, while calling on fans to follow health guidelines and maintain good hygiene.

Joining others in sharing what to do while practicing self-isolation at home, Preity Zinda on Thursday took to Instagram and shared a video where she is giving an oil massage to her mother.

In the shared video, the 45-year-old actor was seen at the comforts of her home, giving a good nice 'Champi' to her mom.

She also encouraged everyone to try 'Champi' at home as she suggested it is good for one's hair.

"To keep our heads cool during this home quarantine it felt right to give mom the classic Champi Making the most of staying home & bonding kyuki sir jo tera chakraye, ya dil dooba jaaye- aaja pyaare paas hamare, kahe ghbraye. This too shall pass #day8 #homequarantine #staysafe #oilmassage #covid19 #Staypositive #Ting," the caption read.

On the other hand, actor Sidharth Malhotra is using the self-isolation period to focus this on things one always wanted to do but could not due to time restrictions.

"It's time to take some time off and focus on things we've always wanted to do but never had enough time for. Let's read, reinvent and live our hobbies, spend time with our family and just try to do all we can to stay safe and keep others around us safe too!"

The 35-year-old actor also urged everybody to take measures to avoid the spread of the disease.

"I love you guys, so please take good care of yourself, stay at home, wash your hands and avoid unnecessary travel," he added.

Meanwhile, Shraddha Kapoor has been posting a series of pictures right from the time of her being at home as a precautionary measure from the spread of the virus.

From reading to having a home-made meal to sharing balcony pictures, the 33-year-old actor has made her presence felt online.

On Thursday, the 'Baaghi' actor shared a picture of Bamboo toothbrush, promoting the use of eco-friendly products.

"Being home #BambooToothbrush #Ecofriendly #MorningRitual," the caption read.

According to official data provided by the Ministry of Health, the country has 169 reported cases of COVID-19.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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