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90% of cricket fans from Indian sub-continent: ICC

Agencies
June 27, 2018

Dubai, Jun 27: Cricket has over one billion fans globally, with the Indian sub-continent alone constituting more than 90 per cent of them, according to the largest ever market research into the sport conducted by the ICC.

As per the results of the research, the average age of fans (in the surveyed age category of 16-69) is 34 with a demographic breakdown of 61 per cent male and 39 per cent female.

The research was undertaken to enable the ICC and its members to understand the growth potential of cricket, help shape the development of the growth focused global strategy for the game, drive decision making and to provide a benchmark upon which to measure the outcomes of the strategy.

It also supports the ICC and its members in shaping and implementing their fan engagement strategies and clearly presents cricket as a vibrant and popular sport globally.

Close to 70 per cent fans are interested in Test cricket with fans in England & Wales showing the strongest interest in this format (86 per cent), South Africa lead the interest in ODI cricket (91 per cent) and Pakistan in T20I cricket (98 per cent). Globally, T20I is the most popular format with 92 per cent interest while ODIs are close with 88 per cent interest.

"It is the first global market research project ever undertaken in the sport and having more than one billion fans in the surveyed age category of 16-69 alone, with an average age of 34, is undoubtedly an exciting and strong position from which we can drive the sport forward," ICC Chief Executive David Richardson said, adding "90 percent fans" comes come from the Indian sub-continent alone.

The breakdown of cricket's three different formats in the research showed two-thirds of fans over the age of 16 who were interviewed are interested in all three international formats of the game.

The importance and popularity of ICC global events were evident with 95% of fans interested or very interested, with the ICC Cricket World Cup and the ICC World T20 the most popular.

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News Network
April 7,2020

London, Apr 7: Bowling coach Waqar Younis feels that it was the absence of pacers Wahab Riaz and Mohammad Amir which saw Pakistan getting whitewashed during Australia tour last year.

Amir and Riaz had quit the red-ball format ahead of the matches against Australia in 2019.

"Just before the Australia series, they ditched us and we had the only choice to pick youngsters.

We were the new management and decided to go on with taking in the younger lot and groom them. ESPNcricinfo quoted Younis as saying.

Pakistan was not able to win a single match in Australia as they got defeated both in T20Is and Test series.

"It's not like we have lost a lot, but yes they left us at the wrong time. But anyway, we don't have any grudge against them," Younis added.

"We cannot control players' choice on what they want to play, but then there should be a mechanism so we all are on board. "It's not like I am saying we could have won in Australia but we could have done better than what we have done," he opined.

Amir gave up the red ball format in July in order to manage his workload and extend his white-ball career for Pakistan as well as in T20 leagues around the world, while Riaz took an "indefinite break" from Test cricket in September last year.

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Agencies
June 2,2020

New Delhi, Jun 2: Expressing solidarity with the 'Black Lives Matter' campaign, star West Indies batsman Chris Gayle has alleged that he faced racist remarks during his career and cricket is not free of the menace.

Gayle did not elaborate when he faced racial remarks but hinted it might have been during his stints at global T20 leagues.

"I have travelled the globe and experienced racial remarks towards me because I am black, believe me, the list goes on," he posted on instagram on Monday night.

"Racism is not only in football, it's in cricket too. Even within teams as a black man, I get the end of the stick. Black and powerful. Black and proud," he said.

The big-hitting batsman's comments came in the backdrop of African-American George Floyd's death in the USA after a white police officer, Derek Chauvin, pressed his knee on the handcuffed man's neck as he gasped for breath.

The incident has sparked violent protests across the USA.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own!," Gayle wrote.

Racism in cricket was drew attention most recently last year when England pacer Jofra Archer was abused by a spectator in New Zealand.

New Zealand's top players and the cricket board had offered apologies for the incident to the Englishman.

Also on Monday night, the England cricket team's official twitter handle posted a message denouncing racism.

"We stand for diversity, We stand against racism," the message read.

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Agencies
August 5,2020

New Delhi, Aug 5: Indian cricketers Suresh Raina and Harmanpreet Kaur were on Wednesday appointed as the global brand ambassadors of the WTF Sports.

Raina is also joining the brand as a Strategic Partner. WTF Sports, a fantasy sports gaming platform, was today formally launched in India and globally.

The announcement was made through a web conference with prominent cricket host, Vikram Sathaye moderating and hosting the webinar and Vinit Bhatia, Manit Parikh and Yash Kadakia Co-Founders - India and Global, WTF Sports introducing the cricketers as the Global Brand Ambassadors.

Kaur said it was a perfect fit for her and she can use her strategy and experience while playing.
"WTF Sports was the perfect fit with me, I can use strategy and my experience while playing, I've actually learnt to strategize better as I've played along. Additionally, when we were under lockdown and I couldn't really practice, it was fun to come on the platform and feel like I'm still playing," Kaur said in a statement.

On the other hand, Raina said, "It is exciting to be a part of a fantasy sports platform like WTF Sports not just as an ambassador but also as the strategic partner, it is everything that I embody and what I believe in, it's fierce, fun and competitive."

The app currently hosts three major sports, multiple playing modes, and exciting contests, ensuring that sports fans can get more skillful by letting them strategize and use their sports knowledge into rewarding behaviour.

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