Aamir Khan to be brand ambassador for drought-free Maharashtra

February 17, 2016

Mumbai, Feb 17: Aamir Khan, who was recently replaced as the face of the 'Incredible India' campaign, is likely to be the ambassador for a key project of the Maharashtra government.

aamirAccording to ANI, Aamir is likely to be the brand ambassador of 'Jalyukt Shivar' project, an initiative by Maharashtra Govt to make the state drought-free. Chief Minister Devendra Fadnavis is expected to make an announcement today.

This decision comes after less than three months after Aamir found himself in the midst of an ‘intolerance debate’ earning the ire of the right wing. The BJP-led state government has got Aamir on board to partner with it for one of its flagship schemes.

Over the past year, State government has recorded over 3200 farmer deaths and hence it is important to promote the project 'Jalyukt Shivar Abhiyan'. It aims at making 25,000 villages in the state drought-free in five years.

Recently, Aamir was also by the Chief Minister's side during a cultural show on Sunday at the state's 'Make In India' event, which had to be cancelled when a massive fire broke out.

Aamir's contract for the national tourism campaign 'Incredible India' was not renewed after his statements on intolerance created a stir. He had said that his wife Kiran Rao was so concerned that she had wondered out loud about relocating from India.

Union Tourism Minister Mahesh Sharma had later clarified that he featured in the 'Incredible India' campaign through an ad agency, McCann Erickson, whose contract with the government had ended.

Reacting a day after the Tourism Ministry said that his contract for the campaign was over, Aamir said, “I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 20,2020

New Delhi, Jun 20: Taking cues from her own experience, actor Deepika Padukone on Saturday emphasised that people suffering from depression cannot 'snap out' of the mental health condition.

Continuing with her daily practice of posting mental health messages for people struggling with depression and other issues, Padukone posted the recent message on social media.

"Repeat after me: You cannot 'snap out' of depression," Padukone wrote on Twitter.

Padukone had started with the series of mental health quotes after the sudden demise of actor Sushant Singh Rajput, who committed suicide by hanging himself at his Bandra residence in Mumbai.

The 'Tamasha' actor started voicing her opinion on the importance of mental health through her foundation 'The Live Love Laugh Foundation' (TLLLF) in June 2015. Through the platform, the actor keeps launching nationwide awareness as well as destigmatisation campaigns.

Meanwhile, scores of comments followed on her latest post on mental health, where netizens too shared their take on mental health.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
June 15,2020

Mumbai, Jun 15: Actor Sushant Singh Rajput's death has reignited the discussions around the struggle of survival in Bollywood, with many insiders highlighting "cruel and unforgiving" nature of the industry, particularly tough on outsiders.

Rajput was found hanging in his Bandra apartment on Sunday.

According to a police official, Mumbai Police found out during the probe that the 34-year-old actor was under medication for depression.

An engineering student, Rajput left his course at the Delhi Technological University in the early 2000s and rose from a background dancer to a TV star with soap opera Pavitra Rishta, which gave the "outsider" his breakout show in 2009.

In 2013, he made his Bollywood debut with Kai Po Che! and went on to star in films such as Shuddh Desi Romance, Raabta, Kedarnath, Sonchiriya and Chhichhore.

But his most prominent role came as cricketer Mahendra Singh Dhoni's in the 2007 biopic, MS Dhoni: The Untold Story.

In a telling tweet, veteran actor Dharmendra wrote despite not knowing Rajput personally, his death served as a reminder that the industry could be "cruel".

"Pyaare Sushant, naa film dekhi na kabhi mila tum se... par tere achaanak chale jaane se bada sadma laga. This beautiful beloved 'show business" is very cruel. I can imagine your unbearable pain. I share the pain of your loving family and friends," Dharmendra wrote.

Actor Meera Chopra penned a powerful, poignant note about the loneliness one feels working in an industry, which is "cold and ruthless".

"We all knew well that Sushant was going through depression since long, but what did we do? Where was his close circle, the directors and producers he's worked with, his close friends? Why nobody came out and helped, gave him the kind of love, the work that he wanted - because nobody cares," she wrote on Twitter.

The Section 375 actor, who has been vocal about feeling suffocated by the constant judgement from the industry colleagues, said nobody in Bollywood cares about what one's going through and artistes are just a flop away from being alienated.

Chopra said the industry has "failed" Rajput and Bollywood will now never be the same.

"True, Bollywood is a small family, but a kind of family which is never there when you need them. He had to take his life for that family to realise the kind of pain and need he was in. An outsider will always feel like an outsider here.

"I just want to say to my industry that help people when they need it, and you know when they need it. There is no point tweeting when they are no more. Don't pretend to be sad when you guys didn't do anything when he was sad. Stop being such a hypocritical society," she added.

Gulshan Devaiah said, as an actor, one could understand why Rajput would've taken the step to end his life.

"As actors, somewhere deep down inside, we think we know why he did it and that’s why it so disturbing even if you didn’t know him at all. It’s a hard game to play and he played it very well but the game won in the end," Devaiah wrote.

Quoting Chopra's tweet, the Mard Ko Dard Nahi Hota star dismissed the idea of Bollywood being a family.

"If one thinks it’s a family, there is the problem. Bollywood is an imaginary name for a place of work, that’s it. I am really not trying to put anybody down here and sorry if it seems," he wrote.

On Sunday, actor-producer Nikhil Dwivedi posted a strongly-worded tweet calling out the "hypocrisy" of the industry after people from the film fraternity wrote they regretted not staying in touch with the "Chhichhore" star.

"High and mighty announcing they should have kept in touch with Sushant. Come on, you didn't! And that's because his career dipped. So STFU! Are you in touch with Imran Khan, Abhay Deol and others? No! But you were, when they were doing well," Dwivedi said.

Similar sentiment was echoed by filmmaker Anubhav Sinha, who, without taking names, said the "Bollywood Privilege Club" must sit down and think hard.

"Now don't ask me to elaborate any further," he tweeted.

Addressing outsiders, filmmaker Hansal Mehta wrote a long thread about the two ends of an artiste's time in the industry - the glorious successes and the crushing lows.

"There are many young 'outsiders' in this industry. Remember this - there is an establishment that will make you feel like the next big thing until they need you. They will drop you and mock you as soon as you falter. Do not fall for the trap. The ones that celebrate you will celebrate your downfall some time later," he tweeted.

Mehta said it's important for those who don't come from a film family to not force themselves to fit in.

"Just be authentic, follow your heart and stop seeking acceptance from anybody. Your connection should be with your art, your craft and with your audience. Nothing else matters. Over the years you will succeed, you will stumble.

"But remember that nothing is more important than you. Look after yourself. And know that you matter. The world is much bigger and wiser than what you perceive. So are opportunities. If you stay they will be yours. Lots of love. Never lose heart," the filmmaker wrote.

Celebrity hairstylist-turned-director Sapna Bhavnani claimed that Rajput's battle with mental health was out in the open and yet the industry chose to look the other way.

"It’s no secret Sushant was going through very tough times for the last few years. No one in the industry stood up for him nor did they lend a helping hand. To tweet today is the biggest display of how shallow the industry really is. No one here is your friend," she wrote on Twitter.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 22,2020

New Delhi, Jun 22: Musician Madonna, who is a mother of six, wished herself on the occasion of Father's Day on Sunday by posting adorable pictures with her kids.

Along with pictures, the 'Crazy For You' singer penned down a beautiful caption, wishing herself and every parent a 'Happy Father's Day' for nurturing and guiding their children in the best way possible.

"Happy Fathers Day to Me and to every parent out there doing their best to Nurture, Guide, Inspire, and Teach! #Lola #Rocco #David #Mercyjames #Estere #Stella," the 61-year-old singer wrote in the caption.

Madonna is the biological mother to two of her six children and has adopted the rest four.

She had adopted her first child Davida Banda back in 2006 and then she adopted a boy in 2009. The last addition to her family were the twins she adopted from Malawi.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.