Aamir Khan to be brand ambassador for drought-free Maharashtra

February 17, 2016

Mumbai, Feb 17: Aamir Khan, who was recently replaced as the face of the 'Incredible India' campaign, is likely to be the ambassador for a key project of the Maharashtra government.

aamirAccording to ANI, Aamir is likely to be the brand ambassador of 'Jalyukt Shivar' project, an initiative by Maharashtra Govt to make the state drought-free. Chief Minister Devendra Fadnavis is expected to make an announcement today.

This decision comes after less than three months after Aamir found himself in the midst of an ‘intolerance debate’ earning the ire of the right wing. The BJP-led state government has got Aamir on board to partner with it for one of its flagship schemes.

Over the past year, State government has recorded over 3200 farmer deaths and hence it is important to promote the project 'Jalyukt Shivar Abhiyan'. It aims at making 25,000 villages in the state drought-free in five years.

Recently, Aamir was also by the Chief Minister's side during a cultural show on Sunday at the state's 'Make In India' event, which had to be cancelled when a massive fire broke out.

Aamir's contract for the national tourism campaign 'Incredible India' was not renewed after his statements on intolerance created a stir. He had said that his wife Kiran Rao was so concerned that she had wondered out loud about relocating from India.

Union Tourism Minister Mahesh Sharma had later clarified that he featured in the 'Incredible India' campaign through an ad agency, McCann Erickson, whose contract with the government had ended.

Reacting a day after the Tourism Ministry said that his contract for the campaign was over, Aamir said, “I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country."

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News Network
January 2,2020

Jan 2: A young filmmaker was allegedly assaulted by an acquaintance during an argument over CAA-NRC in neighbouring Salt Lake City, police said on Wednesday.

The police have arrested the accused following a complaint by the filmmaker.

According to a senior police officer, the argument over the contentious Citizenship Amendment Act (CAA) and the proposed National Register of Citizens (NRC) began following a social media post by the filmmaker.

The accused allegedly went to the house of the filmmaker on Monday night and picked up an argument, which led to a scuffle.

"During the scuffle, the accused attacked the filmmaker with a knife," the senior police officer said, adding that the accused has been booked under relevant sections of the Indian Penal Code.

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News Network
March 25,2020

New Delhi, Mar 25: Actor Priyanka Chopra on Tuesday night through an Instagram Live conversation put forward questions about coronavirus to World Health Organisation (WHO) experts and busted some myths about the global pandemic.

WHO General-Director Dr Tedros Adhanom Ghebreyesus and Dr Maria Van Kerkhove, the WHO's Technical Lead, were part of the live conversation which Priyanka shared on her Instagram. More than 45,000 fans participated in the session.

"There is so much information circulating about Covid-19. And right now we're all searching for clarity. My friends at @WHO and @glblctzn graciously brought the doctors working on the front lines here to give us answers straight from the experts. Please take some time to watch my IG Live with Dr. Tedros (General-Director at W.H.O.) and Dr. Maria Van Kerkhove (Technical Lead for Covid-19) from @WHO, who answered some questions that so many of you sent in," Chopra captioned the post.
Bollywood's 'Desi' girl also asked her fans to spread awareness about the disease and tag their friends and family in the post who are looking for answers and action steps.
PC even posted few questions submitted by the general populace and answers to the same on her Instagram story. The first question came from her husband, Nick Jonas, who also joined in on the conversation.

One of the questions was about the latest 21 day lockdown in India. Priyanka and Nick have been in self-isolation for weeks now.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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