Aamir Khan to be brand ambassador for drought-free Maharashtra

February 17, 2016

Mumbai, Feb 17: Aamir Khan, who was recently replaced as the face of the 'Incredible India' campaign, is likely to be the ambassador for a key project of the Maharashtra government.

aamirAccording to ANI, Aamir is likely to be the brand ambassador of 'Jalyukt Shivar' project, an initiative by Maharashtra Govt to make the state drought-free. Chief Minister Devendra Fadnavis is expected to make an announcement today.

This decision comes after less than three months after Aamir found himself in the midst of an ‘intolerance debate’ earning the ire of the right wing. The BJP-led state government has got Aamir on board to partner with it for one of its flagship schemes.

Over the past year, State government has recorded over 3200 farmer deaths and hence it is important to promote the project 'Jalyukt Shivar Abhiyan'. It aims at making 25,000 villages in the state drought-free in five years.

Recently, Aamir was also by the Chief Minister's side during a cultural show on Sunday at the state's 'Make In India' event, which had to be cancelled when a massive fire broke out.

Aamir's contract for the national tourism campaign 'Incredible India' was not renewed after his statements on intolerance created a stir. He had said that his wife Kiran Rao was so concerned that she had wondered out loud about relocating from India.

Union Tourism Minister Mahesh Sharma had later clarified that he featured in the 'Incredible India' campaign through an ad agency, McCann Erickson, whose contract with the government had ended.

Reacting a day after the Tourism Ministry said that his contract for the campaign was over, Aamir said, “I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country."

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Agencies
March 24,2020

Los Angeles, Mar 24: In a bizarre video shot from her rose petal filled bathtub, pop star Madonna has called the coronavirus pandemic "a great equaliser".

The music icon said the virus doesn't discriminate between rich and poor.

That's the thing about COVID-1. It doesn't care about how rich you are, how famous you are, how funny you are, how smart you are, where you live, how old you are, what amazing stories you can tell.

It's the great equaliser and what's terrible about it is what's great about it. What's terrible about it is that it's made us all equal in many ways, and what's wonderful about is, is that it's made us all equal in many ways, Madonna said in the video while having a milky bath in tub full of roses.

The 61-year-old singer, who had to cancel two of her concerts in Paris due to coronavirus outbreak, also referenced her 1995 song Human Nature in the video saying we are all going down together .

According to the Johns Hopkins coronavirus tracker, the death toll from the virus globally has risen to 14,641 with 336,000 cases reported in 173 countries and territories.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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May 24,2020

Los Angeles, May 24: Filmmaker Frank Marshall, one of the producers behind Jurassic World: Dominion, says the forthcoming film is not a conclusion of the franchise.

Colin Trevorrow, who rebooted Steven Spielberg's blockbuster Jurassic Park franchise with 2015's Jurassic World, is back on the director's chair after sitting out on second movie Jurassic World: Fallen Kingdom (2018).

Asked about the upcoming movie, Marshall told Collider: "It's the start of a new era."

Chris Pratt and Bryce Dallas Howard are coming back for the third film, which will also feature original stars of 1993's Jurassic Park -- Laura Dern, Jeff Goldblum and Sam Neill.

The producer also revealed how he sees the film franchise extending into the future.

"The dinosaurs are now on the mainland amongst us, and they will be for quite some time, I hope," Marshall said.

The film was three weeks into production when it was shut down over coronavirus concerns, but the producer said the team has the sets built in London and will be "back in business" once they have guidelines from the British government.

Dominion is still slated to be released on its scheduled date of June 11, 2021.

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