Aamir Khan no more India tourism's brand ambassador

January 7, 2016

New Delhi, Jan 7: Bollywood actor Aamir Khan will no more be promoting India as an attractive tourist destination as McCann, the global advertisement agency, has not renewed his contract.

akIt came amid perception that the actor’s long association with the ‘Atithi Devo Bhava’ campaign was purged as he recently joined the countrywide debate over “intolerance” recently.

As a result, the actor also does not remain the brand ambassador of the Government of India for promotion of Indian tourism products abroad.

Union Tourism Minister Mahesh Sharma confirmed the news after day-long speculations in media over whether Aamir was part of the ‘Incredible India’ campaign of the government or not.

“Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for theJOB . Now the contract with the agency is over,” the minister told media, as pressure to clean the air on the issue increased by the evening.

He also sought to dispel notions about the role of his ministry in removing the actor from the campaign. He said:“The ministry has not hired Aamir Khan. It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists."

When asked specifically if Aamir was still the tourism ministry's brand ambassador, the minister categorically said: "Definitely not". Earlier in the day, the ministry came out with a carefully drafted vague statement saying there was “no change in the stand of the ministry in this matter,”

“The ministry further clarifies that at present it has a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and the said campaign featured Aamir Khan,” it also said, apparently to draw its hands off from the issue.

McCann, however, remained tight-lipped on the issue, even as the speculation were rife here on media and netizens were posting pro and against comments on Aamir’s expulsion from the India tourism campaign.

“I have forwarded your request to our leadership n India,” McCann’s Chief Communications Officer Jeremy C. Miller told Deccan Herald, responding to a mail seeking clarification from the company.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 6,2020

New Delhi, Apr 6:  In an attempt to pump up Indians with positivity amid the testing times of coronavirus, Bollywood's most prominent actors like Akshay Kumar, Kartik Aaryan, Tiger Shroff, Taapsee Pannu, Kiara Advani, joined hands and launched a hope anthem - 'Muskurayega India.'

The song is set on the optimistic theme that sends out the message that the country will smile again if the country supports each other in the current crisis situation.

An initiative of Akshay Kumar's Cape of Good Films, the video of the song features all the lead actors of the industry including Ayushmann Khurrana, Bhumi Pednekar, Sidharth Malhotra, Vicky Kaushal, Raj Kumar Rao, Ananya Panday, Kriti Sanon, Jacky Bhagnani, and Rakul Preet.
Curated by Jackky Bhagnani's music label JJust Music and composed and sung by the talented Vishal Mishra, 'Muskurayega India' is a symbol of India's spirit of solidarity, battling against the coronavirus pandemic.

The soulful song penned by Kaushal Kishore also features cricketer Shikhar Dhawan and famous Mumbai based Radio Jockey Malishka.
The video of the song starts with Prime Minister Narendra Modi's televised address in which he is seen assuring the country that every Indian will come out victorious from the coronavirus crisis.

The video then features all the prominent faces of the cinema industry giving out the message of hope from their balconies, terrace and other spots of their houses.

The song urges people to stay home and support the people who are working to combat the virus, like police officials, and medical practitioners on duty amid the lockdown.

A locked-down view of some of the most prominent spots in the country like the India Gate, Hawa Mahal, and Mumbai's beaches are also featured in the video.

The song also spreads the message of social distancing and washing of hands to keep the infection away.

The video ends with a rhythm of the national anthem with the celebrities standing still to honour it and finally fades away with the Indian national flag.

As the country battles the novel coronavirus, the song is an attempt to uplift the spirit of togetherness of every Indian during the unprecedented crisis.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
February 5,2020

Chennai, Feb 5: Income Tax sleuths on Wednesday raided top Tamil film actor Vijay's residence here besides conducting simultaneous searches at several premises linked to a film production house, movie financier and distributors in connection with suspected tax evasion.

The searches, which began in as many as 38 locations in Tamil Nadu, were still on and unaccounted cash of about Rs 25 crore was seized from the premises of a Tamil film financier who had faced allegations of intimidation and arm-twisting to recover money, official sources told PTI.

Also, several documents indicating substantial tax evasion has been seized, sources added.

Vijay, who was away in Cuddalore district for a film shoot, was apprised by authorities about the searches and he was en route to his residence here, they said.

So far nothing has been recovered from the actor's house and the inmates were cooperating with authorities in conducting the searches, sources said.

Raids were also on in the premises of the production house that had made Vijay's hugely successful recent Tamil movie 'Bigil.'

Further details are expected after completion of searches which is likely to continue tomorrow.

The State police has been providing security for carrying out the searches.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 17,2020

Mumbai, Jul 17: After helping scores of stranded migrant labourers return to their native places amidst the coronavirus pandemic, actor Sonu Sood has now extended a helping hand towards the coronavirus warriors as he donated 25,000 face shields to Maharashtra Police personnel.

Maharashtra Home Minister Anil Deshmukh on Thursday took to Twitter to thank the Bollywood actor for his "generous contribution" to help the Police personnel who have been working tirelessly amid the testing times.

"I thank Sonu Sood Ji for your generous contribution of giving 25,000 #FaceShields for our police personnel," tweeted Deshmukh.
Responding to the Home Minister, Sood said, "Truly honoured by your kind words Sir! My police brothers and sisters are our real heroes and this is the least that I can do for the commendable work which they have been doing. Jai Hind."

The 46-year-old actor who is known for his roles in films like 'Singh is Kinng,' 'Simmba', and 'Happy New Year' has been hailed all over the media for arranging hassle-free passage of migrant labourers to their respective homes.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.