Aamir Khan no more India tourism's brand ambassador

January 7, 2016

New Delhi, Jan 7: Bollywood actor Aamir Khan will no more be promoting India as an attractive tourist destination as McCann, the global advertisement agency, has not renewed his contract.

akIt came amid perception that the actor’s long association with the ‘Atithi Devo Bhava’ campaign was purged as he recently joined the countrywide debate over “intolerance” recently.

As a result, the actor also does not remain the brand ambassador of the Government of India for promotion of Indian tourism products abroad.

Union Tourism Minister Mahesh Sharma confirmed the news after day-long speculations in media over whether Aamir was part of the ‘Incredible India’ campaign of the government or not.

“Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for theJOB . Now the contract with the agency is over,” the minister told media, as pressure to clean the air on the issue increased by the evening.

He also sought to dispel notions about the role of his ministry in removing the actor from the campaign. He said:“The ministry has not hired Aamir Khan. It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists."

When asked specifically if Aamir was still the tourism ministry's brand ambassador, the minister categorically said: "Definitely not". Earlier in the day, the ministry came out with a carefully drafted vague statement saying there was “no change in the stand of the ministry in this matter,”

“The ministry further clarifies that at present it has a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and the said campaign featured Aamir Khan,” it also said, apparently to draw its hands off from the issue.

McCann, however, remained tight-lipped on the issue, even as the speculation were rife here on media and netizens were posting pro and against comments on Aamir’s expulsion from the India tourism campaign.

“I have forwarded your request to our leadership n India,” McCann’s Chief Communications Officer Jeremy C. Miller told Deccan Herald, responding to a mail seeking clarification from the company.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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News Network
January 14,2020

Indore, Jan 14: Yoga guru Ramdev has said that Deepika Padukone should hire persons like him for offering correct advice, days after the actress had visited Jawaharlal Nehru University in Delhi following the violence at the campus earlier this month.

"Deepika Padukone needs to study about political, social and cultural issues. She should understand more about our country. Only after gaining knowledge, she should take decisions. I feel she should have persons like Swami Ramdev for correct advice," Ramdev said at an event here on Monday.

On January 7, Padukone joined the protest at JNU after a masked mob entered the varsity campus and attacked the students and teachers with sticks and rods on January 5.

Several BJP leaders questioned the support extended by Padukone. On the other hand, the Congress threw their weight behind the actress for her stand.

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Agencies
April 25,2020

Thiruvananthapuram, Apr 25: Malayalam actor Ravi Vallathol, well-known for his acting in television serials and movies, passed away on Saturday at a hospital here, family sources said.

Vallathol, son of drama legend T N Gopinathan Nair and Soudamini, was the nephew of the famous Malayalam poet Vallathol Narayana Menon.

The veteran actor had appeared in around 50 Malayalam movies and more than 50 television serials starting from1986 with the serial 'Vaitharani' on Doordarshan.

Kerala Chief Minister Pinarayi VIjayan expressed condolences on the passing away of the actor.

"He had an extraordinary ability to immortalise the characters with a wide range of emotions," Vijayan said, adding that, his demise was a loss to both theatre, film and TV serial industry.

Opposition Congress leader Ramesh Chennithala also condoled the demise of the Vallathol.

Chennithala remembered Vallathol as a brilliant writer and social activist. Vallathol made his film debut in 'Swathi Thirunal' directed by the late Lenin Rajendran in 1987.

He had also played versatile characters in hit movies movies including Godfather, Mathilukal, Sargam, Vidheyan, Kottayam Kunjachan, Naalu Penningal, Idukki Gold among others.

He has penned more than 25 short stories among which two were adapted into television series.

He is survived by his wife Geethalakshmi.

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