Aamir Khan no more India tourism's brand ambassador

January 7, 2016

New Delhi, Jan 7: Bollywood actor Aamir Khan will no more be promoting India as an attractive tourist destination as McCann, the global advertisement agency, has not renewed his contract.

akIt came amid perception that the actor’s long association with the ‘Atithi Devo Bhava’ campaign was purged as he recently joined the countrywide debate over “intolerance” recently.

As a result, the actor also does not remain the brand ambassador of the Government of India for promotion of Indian tourism products abroad.

Union Tourism Minister Mahesh Sharma confirmed the news after day-long speculations in media over whether Aamir was part of the ‘Incredible India’ campaign of the government or not.

“Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for theJOB . Now the contract with the agency is over,” the minister told media, as pressure to clean the air on the issue increased by the evening.

He also sought to dispel notions about the role of his ministry in removing the actor from the campaign. He said:“The ministry has not hired Aamir Khan. It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists."

When asked specifically if Aamir was still the tourism ministry's brand ambassador, the minister categorically said: "Definitely not". Earlier in the day, the ministry came out with a carefully drafted vague statement saying there was “no change in the stand of the ministry in this matter,”

“The ministry further clarifies that at present it has a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and the said campaign featured Aamir Khan,” it also said, apparently to draw its hands off from the issue.

McCann, however, remained tight-lipped on the issue, even as the speculation were rife here on media and netizens were posting pro and against comments on Aamir’s expulsion from the India tourism campaign.

“I have forwarded your request to our leadership n India,” McCann’s Chief Communications Officer Jeremy C. Miller told Deccan Herald, responding to a mail seeking clarification from the company.

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Agencies
February 7,2020

Srinagar, Feb 7: Jammu and Kashmir High Court on Friday dismissed a petition seeking a stay on the release of the movie 'Shikara' which is based on the exodus of Kashmiri Pandits from the Valley.

The film which hit theatres today has Vidhu Vinod Chopra at the helm and narrates the story of the mass exodus of Kashmiri Pandits in 1990 that forced lakhs to flee their homeland almost overnight following a genocidal campaign by militants.

Shot primarily in the Valley, the movie is being promoted mainly as a journey of love between the lead couple.

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News Network
March 21,2020

Mumbai, Mar 21: Ever willing to rally behind Narendra Modi, Bollywood celebs pitched in to drum up support for the Prime Minister's idea of a 'Janata curfew' on Sunday to minimise social interaction and slow down the spread of the coronavirus in India.

Narendra Modi floated the idea yesterday of people staying indoor from from 7 am to 9 pm on Sunday to break the chain of the virus transmission.

Shah Rukh Khan tweeted, "It's imp 2 reduce social interaction 2 minimum. Self Quarantine. The idea of #JanataCurfew on Sunday is a means to this end & we should continue this concept at a personal level as much as we can & more. We need to ‘slow down time' to arrest the virus spread. Be safe & healthy all."

He added a video message later, asking his fans to not panic. "I appeal to all people to avoid public places and to avoid commuting by trains and buses if not absolutely necessary. The next 10 to 15 days are extremely crucial. To fight this crisis the government and the citizens have to put up a strong joint front.

"So I appeal again please do not panic and please be careful about misinformation. And please follow the instructions and guidelines issued by the state government," Shah Rukh said in his video message.

Tamil actor-politician Kamal Haasan it was time to take extraordinary measures to fight the virus.

"I stand in full solidarity with our Prime Minister's call for #JanataCurfew. In this extraordinary situation, we have to take extraordinary measures. It's a disaster that has befallen on us and by staying united and indoors, we can Stay Safe," he said.

Yesteryears actress Madhuri Dixit Nene added her bit.

"It's time to understand our social responsibility & follow the guidelines. Let's show gratitude to all the people who have been working round the clock for us by observing the #JantaCurfew on 22nd March. Do your part. Stay safe to keep others safe," she posted on Twitter.

Actor Shahid Kapoor said more or less the same thing.

Legendary Lata Mangeshkar extended her support to the 'Janta Curfew' called by Modi and also hailed the decision of Maharashtra chief Uddhav Thackeray to shut down workplaces from Friday midnight till March 31.

"Prime Minister Narendra Modi has called for Janata Curfew and I support this. Also I laud the decisions taken by Maharashtra Chief Minister Uddhav Thackeray. I urge everyone to support this and overcome this crisis," Mangeshkar tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together! @narendramodi #IndiaFightsCorona," Ayushmann Khurrana tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together!," he said, tagging PM in his tweet.

Last night, actor Kartik Aaryan took to social media to deliver a ''Pyaar Ka Punchnaama'' style monologue about the importance of social distancing in fighting the coronavirus pandemic.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister''s statement on Janata curfew.

Meanwhile, several top stars of the industry, including Bachchan, Akshay, Ajay Devgn, Alia Bhatt, Varun Dhawan, Madhuri, Ranveer Singh recorded a special video to spread awareness about the novel coronavirus.

The one minute fifty second long video, an initiative by Rohit Shetty Picturez in collaboration with Maharashtra government, features actors appealing to citizens to tread with caution and safety amid the pandemic.

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News Network
April 28,2020

Los Angeles, Apr 28: A top-secret documentary feature about former first lady Michelle Obama is set to start streaming worldwide on Netflix from May 6.

According to The Hollywood Reporter, the doc shares its title with Michelle Obama's best-selling 2018 memoir "Becoming" and recounts some of the same history of her life.

"Becoming", like the best documentary feature Oscar winner "American Factory", comes from Higher Ground, the production company run by former President Barack Obama and the former first lady, which has an exclusive pact with the streamer.

The documentary marks the feature directorial debut of cinematographer Nadia Hallgren known for her work on "Trouble the Water", the 2008 indie about a couple surviving failed levees, bungling bureaucrats, and their own troubled past and a portrait of a community abandoned long before Hurricane Katrina hit.

"Becoming" also picks up where that story left off by following her on the 34-city tour that she undertook while promoting her book.

"Those months I spent traveling meeting and connecting with people in cities across the globe drove home the idea that what we share in common is deep and real and can't be messed with.

"In groups large and small, young and old, unique and united, we came together and shared stories, filling those spaces with our joys, worries and dreams. We processed the past and imagined a better future. In talking about the idea of 'becoming,' many of us dared to say our hopes out loud," Michelle Obama said in a statement.

The former first lady also addressed the ongoing coronavirus pandemic.

"It's hard these days to feel grounded or hopeful, but I hope that like me, you'll find joy and a bit of respite in what Nadia has made. Because she's a rare talent, someone whose intelligence and compassion for others comes through in every frame she shoots.

"Most importantly, she understands the meaning of community, the power of community, and her work is magically able to depict it.

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