After a limit, it's not actor's responsibility: Vidya Balan on endorsements

June 9, 2015

vidya-balan1Mumbai, Jun 9: Actress Vidya Balan believes an actor is responsible for the brand he or she endorses, but only to an extent.

Her comment comes in the wake of the Maggi controversy which has highlighted the responsibility of a celebrity brand endorser regarding a product.

When asked about her take on it, Vidya, during a promotional event of her forthcoming film "Hamari Adhuri Kahani", said: "I don't think that after a limit it's an actor's responsibility... because if I am endorsing a product, I can only find information to a certain extent, like, what sort of material has been used to make that particular product. But I cannot go to factory and make the product."

Vidya herself endorses some products.

The past few weeks have seen names of stars like Amitabh Bachchan, Madhuri Dixit Nene and Preity Zinta being dragged in controversy over endorsing Maggi, which was found to have harmful elements.

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News Network
March 21,2020

Mar 21: The novel coronavirus outbreak in the country may have brought the ever-bustling film industry to a halt but it hasn't stopped Bollywood celebrities from utilising their massive online influence to entertain their followers as well as engage them in fitness, dance and yoga routines.

According to the Health Ministry, the coronavirus cases in India rose to 258 on Saturday after 35 fresh cases were reported in various parts of the country.

As the government encourages more social distancing, people from the film fraternity are finding ways to connect to people and ensure their self-isolation isn't wasted.

On Sunday, actor Shilpa Shetty will hold a special live fitness session across digital platforms for people to follow from home.

"In times like these, it's important to stay fit, active, and healthy. Join me on Sunday, 22nd March at 4:00 pm IST as I go LIVE on Instagram-Facebook-Helo (@theshilpashetty) and on the @ShilpaShettyApp to show you some beneficial and helpful yoga asanas.

"You can watch, learn, and practice it from the comfort of your homes. Remember, staying indoors shouldn't be an excuse for deviating from your fitness routine," the actor wrote in an Instagram post.

Online yoga and fitness programs are picking up steam, with many celebrities pitching in.

On Saturday, actor Tamannah Bhatia went live with Diva Yoga, a studio part of a larger yoga ecosystem called SARVA, where she participated in a one-hour virtual yoga class, to encourage people to pursue their fitness goals.

Malaika Arora, co-founder of the yoga studio, told news agency that as the world fights a public health crisis, "we must do our best to stay calm and safe."

"There is also a need to boost our immunity levels even if it means continuing our workout from home. The live sessions being conducted on the Diva Studios Instagram handle and immunity boosting modules being shared on the SARVA app and website are aimed at this.

"Our instructors will offer guided lessons every day... for everyone’s benefit. I encourage people to join in and be responsible for your own health. When you are fit and healthy, you can help others in a better manner. It is these small steps that will lead to a better outcome," she said.

With everything coming to a standstill, choreographer Terence Lewis has also figured out an alternate avenue to reach out to his students: through online classes.

As of now, those who are not his students do not have the access to it, but Lewis said that's going to change soon.

"In few days, we will be starting online dance tutorials for people who have no access and means to be a part of our institute directly. Since, we do not have any branches, neither do I believe in having one, we directly teach from our original space in Andheri.

"Here we have instructors who have learnt from me and is the only legit institute we have hence, we'll think of doing the online classes as way of engaging with people who are far away from us," Lewis told PTI.

As shootings of movies, TV shows and web series stand suspended till March 31, casting director and actor Abhishek Banerjee is encouraging artistes to send self tapes from their homes.

"We are encouraging that to minimise human to human contact and audition spaces. Some actors are known to us, some unknown. It's very difficult to track anybody's health of you don't know the person. So it's easier to see the self tapes and keep shortlisting them and maybe we will call them again for a proper audition when everything is alright," he said.

The process of recording a self audition, according to the "Stree" actor, isn't easy.

"Full marks and respect for actors who are sending the self tapes because audition process takes a lot of efforts and to do that alone, without any help in isolation, without cues, it's commendable."

Banerjee, who runs Casting Bay, a leading casting studios, along with his friend Anmol Ahuja, said on an average, any big casting office had around 100-150 footfalls everyday, which has now come to a griding halt.

"The minute the government decided, we stopped all auditions too. Everything is on a standstill now. The production houses have asked us to hold on the auditions and projects. The major worry is that many actors will have date issues now. Once everything opens in April, let's see how to tackle that. It'll be a very difficult situation," he added.

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Agencies
August 1,2020

Mumbai, Aug 1: Maharashtra Chief Minister Uddhav Thackeray has said that Sushant Singh Rajput case should not be politicised or used to create friction between Maharashtra and Bihar.

Amid the ongoing criticism faced by the Mumbai Police following an investigation into Rajput's death case, the Chief Minister stressed that Mumbai Police is not "inefficient" while appealing those who have any evidence in regard to the case to step forward.

"Mumbai Police is not inefficient. If anyone has any evidence they can bring it to us and we will interrogate and punish the guilty. Please do not use this case (Sushant Singh Rajput death case) as an excuse to create friction between Maharashtra and Bihar," Thackeray said on Friday.

"Bringing politics in the case is the most deplorable thing to do," he added.

Maharashtra government has filed a caveat before the Supreme Court in the Rajput's death case.

Earlier, Bihar government and Rajput's family have filed caveats in the top court seeking to challenge actor Rhea Chakraborty's petition that sought transfer of the FIR registered in Patna to Mumbai in the actor's death case.

"After Bihar government and Rajput's family filed a caveat in the Supreme Court, Maharashtra government has filed a caveat before the SC today to ensure that no order is passed in Rhea Chakraborty's petition case without hearing its (Maharashtra) side," said Sachin Patil, standing counsel for Maharashtra Government.

A caveat is a legal process, in which the party which had filed it before the concerned court, shall have to be heard definitely before the concerned court passes any order in future.

Bihar Police has sought the assistance of Mumbai police to probe the Sushant Singh Rajput case, Mumbai police Crime Branch officials told ANI. However, the Police are still considering their request.

Bihar Police team reached after an FIR was filed by late actor's father KK Singh against Chakraborty in Bihar under several sections including abetment of suicide.

Rajput was found dead in his Mumbai residence on June 14.

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News Network
June 6,2020

New Delhi, Jun 6: Actor Ayushmann Khurrana took the internet by storm as he posted a picture of himself in the dark 'Joker' avatar on Saturday.

Artist Swapnil Pawar transformed Khurrana into the 'Joker' through his artwork which the actor posted on his Instagram.

"Do I really look like a guy with a plan? You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it ... I'm an Agent of Chaos!" Khurrana quoted a famous dialogue from the film 'Joker' in the caption.

The 35-year-old actor, who hasn't played an outright negative role in his career further revealed his fascination for negative characters in the caption.

"Sinister, menacing, evil, cold, conniving yet brilliant, genius - have always thought of playing a negative character like Joker. Thank you @swapnilmpawar for reading my mind and this incredible artwork!" he wrote.

Khurrana believes that though it is good to portray different roles and he would love to play a negative character but the message at the end should be positive.

"I will be happy to play a negative character. I would love to play a morally corrupt person. That will be out of my realm. But the message, at the end of the day, should be positive. I don't want to endorse wrongdoings on screen," he said.

The new look of the 'Article 15' actor won hearts as the post was flooded with scores of comments from his fans.

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