After a limit, it's not actor's responsibility: Vidya Balan on endorsements

June 9, 2015

vidya-balan1Mumbai, Jun 9: Actress Vidya Balan believes an actor is responsible for the brand he or she endorses, but only to an extent.

Her comment comes in the wake of the Maggi controversy which has highlighted the responsibility of a celebrity brand endorser regarding a product.

When asked about her take on it, Vidya, during a promotional event of her forthcoming film "Hamari Adhuri Kahani", said: "I don't think that after a limit it's an actor's responsibility... because if I am endorsing a product, I can only find information to a certain extent, like, what sort of material has been used to make that particular product. But I cannot go to factory and make the product."

Vidya herself endorses some products.

The past few weeks have seen names of stars like Amitabh Bachchan, Madhuri Dixit Nene and Preity Zinta being dragged in controversy over endorsing Maggi, which was found to have harmful elements.

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News Network
April 8,2020

Mumbai, Apr 8: Bollywood superstar Salman Khan has started the process of transferring funds into the accounts of daily wage workers of the film industry, the Federation of Western Indian Cine Employees (FWICE) said on Wednesday.

The actor had recently pledged to financially support 25,000 daily wage workers who have been badly hit by the 21-day lockdown to contain the coronavirus spread in the country.

According to B N Tiwari, FWICE, President, Salman has made an initial payment of Rs 3,000 each to the daily wage workers of the film industry, starting Tuesday.

"We had given him the final list of 23,000 workers so far, who were in dire need of financial help. He is going to transfer money in installments as he doesn't want people to misuse it. He has transferred about Rs 3,000 to every worker yesterday and he will transfer money again after some time. We are thankful to him for helping our workers," Tiwari told PTI.

A source close to Salman said the superstar will continue to support the workers until the situation improves in the country.

"We have started the process from Tuesday. We will be giving sufficient money to workers monthly, we will also give money next month and if the situation is still the same, we will continue to financially help the workers till it doesn't return to normalcy," the source said.

FWICE said Yash Raj Films have also provided a financial help of Rs 5,000 to around 3,000 workers.

"Besides Salman, a lot of people from Bollywood have come forward to help the workers, including Ajay Devgn and Rohit Shetty, who have given Rs 51 lakh each. Boney Kapoor and Arjun Kapoor too have given money and there are few more who have offered financial assistance to the federation. We also received Rs 1.5 crore from the Producers Guild of India on Tuesday.

"The federation has received a total amount of Rs 3 crore from film industry people. We are yet to receive money from Netflix, which they had announced for daily wage earners and also from Amitabh Bachchan, who is going to provide ration to one lakh workers. He is going to provide coupons which we should receive in a day or two," Tiwari said.

He further said Bachchan's ration coupon for workers will also be given to other associations across the country, such as in Chennai, Hyderabad, Kolkata and Karnataka.

Tiwari said FWICE is in the process of making another list of needy workers and then they will begin the process of transferring money.

"The Rs 3 crore that the federation has received will be distributed among our five lakh workers in Maharashtra. We will start sending money from April 14 in phases. Those who haven't received any financial aid will be helped first. We are in the process of making a list of such workers for the same," Tiwari said.

"FWICE has also begun distributing ration to workers in suburban Andheri and Jogeshwari. So far we have distributed 5,000 packets of ration and we will give more, he added.

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News Network
June 6,2020

Indore, Jun 6: An FIR has been registered against television producer Ekta Kapoor and two others here in Madhya Pradesh on charges of spreading obscenity, hurting religious feelings, and improper use of national emblems in her web show 'Triple X season 2', police said on Saturday.

The FIR also mentions about a particular scene which allegedly portrays the Indian Army's uniform in a highly objectionable way, an officer said.

Besides Kapoor, the FIR names director of the web series Pankhudi Rodrigues and screenwriter Jessica Khurana, said Annapurna police station inspector Satish Kumar Dwivedi.

The complaint was lodged on Friday night by Valmik Sakaragaye and Neeraj Yagnik, both residents of Indore.

"Ekta Kapoor's OTT platform ALTBalaji streamed (erotic) web series 'Triple X season 2' which not only spread obscenity but also hurt religious feelings of a particular community," Dwivedi said quoting the complaint.

A scene in the web show portrayed the Indian Army's uniform in a highly objectionable manner and also disrespected the national emblems, he said.

Kapoor and others have been booked under sections 294 (obscene acts and songs) and 298 (Uttering, words, etc., with deliberate intent to wound the religious feelings of any person) of the Indian Penal Code, Information Technology (IT) Act, and the State Emblem of India (Prohibition of Improper Use) Act, 2005, Dwivedi said.

Mumbai-based Ekta Kapoor is the founder of ALTBalaji, which is owned by her production house, Balaji Telefilms.

Further investigation is underway, the police officer said.

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May 18,2020

Washington, May 18: Joining hands with the European Commission, actor Leonardo DiCaprio launched the Virunga Fund with seed money of USD 2 million to support Africa's Virunga National Park.

Since Virunga has lost a significant amount of revenue due to COVID shutdown post-March, the fund will be used to support the national park and the communities around, reported Variety.

The fund is aimed at disease prevention efforts, protection of mountain gorilla, and other species.

"I had the great honor of meeting and supporting Virunga's courageous team in their fight against illegal oil drilling in 2013," Variety quoted DiCaprio as saying.

"Virunga urgently needs funds to protect the endangered mountain gorilla population, to provide support to the rangers and the families of rangers who have fallen in the line of duty, and to help deliver essential disease prevention efforts. It's critical that we rally together during this time of incredible crisis," he added.

The 'Titanic' actor had earlier produced a Netflix documentary film 'Virunga' which is based on the national park.

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