After a limit, it's not actor's responsibility: Vidya Balan on endorsements

June 9, 2015

vidya-balan1Mumbai, Jun 9: Actress Vidya Balan believes an actor is responsible for the brand he or she endorses, but only to an extent.

Her comment comes in the wake of the Maggi controversy which has highlighted the responsibility of a celebrity brand endorser regarding a product.

When asked about her take on it, Vidya, during a promotional event of her forthcoming film "Hamari Adhuri Kahani", said: "I don't think that after a limit it's an actor's responsibility... because if I am endorsing a product, I can only find information to a certain extent, like, what sort of material has been used to make that particular product. But I cannot go to factory and make the product."

Vidya herself endorses some products.

The past few weeks have seen names of stars like Amitabh Bachchan, Madhuri Dixit Nene and Preity Zinta being dragged in controversy over endorsing Maggi, which was found to have harmful elements.

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News Network
July 1,2020

Los Angeles, Jul 1: Bollywood stars Alia Bhatt, Hrithik Roshan and costume designer Neeta Lulla are among the 819 artistes and executives who have received invitations to join the Academy of Motion Picture Arts and Sciences (AMPAS).

Bhatt's last movie, the Zoya Akhtar-directed Gully Boy was India's official entry for best international feature category at the 2019 Oscars. However, the film had failed to make it to the final five.

Other prominent Indian names to receive invitations are casting director Nandini Shrikent, documentary filmmakers Nishtha Jain, Shirley Abraham, Amit Madheshiya, visual effects supervisors Vishal Anand and Sandeep Kamal.

In a statement, the Academy said the new invitees include 36 per cent of people of colour and 45 per cent women. Artistes from 68 countries have been invited as members.

Those who accept the invitation will have voting rights at the 93rd Academy Awards, scheduled to be held on April 25, 2021.

"The Academy is delighted to welcome these distinguished fellow travellers in the motion picture arts and sciences. We have always embraced extraordinary talent that reflects the rich variety of our global film community, and never more so than now," Academy President David Rubin said.

The Academy has been actively working to introduce more diversity in its voting to avoid a controversy like 2016 when the Oscars were dubbed "white" for failing to recognise talents of colour.

The 2020 batch boasts of major Hollywood names like Cynthia Erivo, John David Washington, Constance Wu, Zazie Beetz, Florence Pugh, Zendaya, Awkwafina, Yalitza Aparicio, Mackenzie Davis, Ana de Armas, Adele Haenel, Thomasin McKenzie, Olivia Wilde and others.

The stars of multiple Oscar-winning South Korean movie Parasite -- Jang Hye-Jin, Jo Yeo-Jeong, Park So-Dam and Lee Jung-Eun -- are among the invitees.

Directors Lulu Wang, Ari Aster, Terence Davies, Matthew Vaughn, Robert Eggers, Matt Reeves, Alma Har’el are on the list as well.

The Academy has announced a new five-year plan that includes implementing inclusion standards for nominees.

"We take great pride in the strides we have made in exceeding our initial inclusion goals set back in 2016, but acknowledge the road ahead is a long one.  We are committed to staying the course.

"We look forward to continuing to foster an Academy that reflects the world around us in our membership, our programs, our new Museum, and in our awards," Academy CEO Dawn Hudson said.

In 2019, the organisation had invited 842 new members which included Indian names such as filmmakers Zoya Akhtar, Anurag Kashyap and veteran actor Anupam Kher.

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Agencies
June 6,2020

Hollywood star Angelina Jolie feels discrimination and impunity cannot be justified in any way, and says she hopes people in the US can come together to "address the deep structural wrongs in our society".

The Oscar-winning star, who turned 45 on Thursday, also donated $200,000 to the NAACP Legal Defense Fund, reports people.com.

"Rights don't belong to any one group to give to another. Discrimination and impunity cannot be tolerated, explained away or justified. I hope we can come together as Americans to address the deep structural wrongs in our society," Jolie said.

"I stand with the NAACP Legal Defense Fund in their fight for racial equality, social justice, and their call for urgent legislative reform," she added.

Meanwhile, the actress celebrated her birthday amid lockdown with her six children -- Maddox, 18, Pax, 16, Zahara, 15, Shiloh, 14, and 11-year-old twins Knox and Vivienne.

The actress and activist has been active since the COVID-19 pandemic spread around the world and has donated to different organisations.

Jolie previously donated $1 million to No Kid Hungry, the organisation working to feed children during the COVID-19 pandemic.

"I knew that there were problems in America, that there was poverty, but I could not believe when I realised how many school children in America were dependent on a meal to not go hungry. I was so disgusted that we have gotten to this point as a country and that we would let the most vulnerable be in such a state. I can't imagine what it feels like for those parents," she said while opening up about her reason to get associated with the organisation.

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News Network
June 26,2020

New Delhi, Jun 26: Actor Sushant Singh Rajput’s death has exposed the deep faultlines in the Hindi film industry with issues such as bullying, nepotism and discrimination emerging from tinsel town’s rarely discussed dark corners into the spotlight of introspection and debate.

The days since the death of the 34-year-old actor, whose body was found in his Mumbai apartment on June 14, have split the glamour industry down the middle – between ‘insiders’ and ‘outsiders’, 'us' vs 'them', and those born to fame and those who sweated for it.

That Rajput, who came from a middle class home in Patna and made his mark in mainstream Hindi cinema in what could be the classic fairytale, ended his life led to soul searching about power structures in Bollywood and also angry accusations at the biggies who call the shots.

'Outsider' Manoj Bajpayee said the structural shift that everyone in the industry wants to see will begin once the powerful abolish the "insider-outsider" divide.

"Nepotism has been in the debate for a few years now. It'll change only if each and every individual who is positioned well, who is established and powerful starts making efforts to make it healthy and democratic for all the talented people who are coming in," Bajpayee said.

“We will have to work very hard to turn this industry into a fraternity where each and everyone is welcomed," he said. Dibakar Banerjee, who directed Rajput in Detective Byomkesh Bakshy!, added that outsiders need to put in twice the amount of work as compared to star children to convince the industry, the public and the box office of their talent.

"The biggest unfairness in all this is that it takes double the talent, energy and hard work for an outsider to convince the audience and the industry that he or she is as safe a box office bet as a mediocre, unmotivated and entitled establishment elite," he told news agency.

Rajput was considered that rare actor, after Shah Rukh Khan perhaps, to have transitioned from television to Bollywood stardom and his death opened the proverbial can of worms.

Detective Byomkesh Bakshy! was produced by Yash Raj Films, which also backed Rajput’s Shuddh Desi Romance. As rumours swirled about unfair contract details, the powerful production house and other industry bigwigs and star children such as Karan Johar, Alia Bhatt and Sonam Kapoor faced ire from not just the public but even some of their colleagues.

The untimely death of the young actor had clearly not just touched a chord but triggered a rallying cry for change.

An out of context, old clip from Johar's chat show Koffee with Karan in which Bhatt is seen joking about Rajput and Kapoor confesses not knowing him fuelled the anger.

Hashtags like #BoycottKhans, #boycottnepotism and #JusticeForSushantSinghRajput started trending online a day after the actor's death with many calling for a boycott for the films made by Johar and featuring star children.

An online petition on Change.org asking fans to boycott Johar, YRF and Salman Khan has gathered almost 38 lakh signatures so far.

Reflecting the split in filmdom, Johar unfollowed everyone on Twitter except eight people, including Prime Minister Narendra Modi, Shah Rukh Khan and Amitabh Bachchan.

Hate comments also made actor Sonakshi Sinha, daughter of veteran actor-politician Shatrughan Sinha, deactivate her Twitter account last week.

Kapoor, too, disabled the comments section on her Instagram page and that of her father, veteran actor Anil Kapoor.

The public's angst found resonance in Bollywood with many in the fraternity saying the industry needs to introspect on how it treats outsiders.

Actors Gulshan Devaiah and Sushmita Sen, directors Hansal Mehta and Onir and singers Sonu Nigam and Kumar Sanu were amongst the many people who spoke out on the deeply disturbing issues that Rajput’s death had thrown up.

Mehta made a distinction between nepotism and bullying. 

He said his son Jai Mehta was an assistant director in his own film Shahid and also in Anurag Kashyap's Gang of Wasseypur series. He stepped inside the door because of his father but got ahead because he is talented.

“So when people take off on nepotism they do not really address the elephant in the room. They belittle the real battle -- the battle is between the powerful and the rising, between old and new, between rigidity and change, between secure and insecure,” Mehta said.

The director also criticised those bullying people in the guise of criticism.

“People in power (inherited/earned) have no business bullying those perceived to be less powerful or dependent on them,” he said, adding that the debate had been narrowed down to target certain people not for reform or the larger good.

According to Sen, nepotism is a truth as old as the industry.

“I think competition is a great thing but it should be a fair one for everyone… We have lived with it for many years. If it needs to change then all of us need to take responsibility, no one person,” she told PTI.

Onir said calling out nepotism does not mean denying talent just because someone belongs to the industry.

“It is about empowering all those deserving and talented denied opportunity by blatant discrimination. It’s about marginalising talent and creating a non-inclusive space,” he said.

Devaiah, known for his roles in Shaitan and A Death in the Gunj, said there is a lot of "toxicity" in showbiz because of the power structures but actors need to safeguard themselves from getting into a position where they can "lose control".

The debate was just not about actors but also the music industry.

“I have a request for music companies. Today, Sushant Singh Rajput has died. An actor has died. Tomorrow you might such news about a singer, a composer or a lyricist. The state of affairs in the music industry... there is a bigger mafia in the music industry than the film industry…,” singer Sonu Nigam said in a heartfelt video after Rajput’s death.

His colleague Kumar Sanu also uploaded a video on Facebook this week, saying he can sense a "revolution".

"Since his demise, I can see a different revolution emerging. Nepotism exists everywhere. It's a little more in our industry. You (the audience) make us who we are… Filmmakers or the top people (in the industry) cannot decide. It is in your hand to make us," he said.

As the debate intensified, Aligarh scriptwriter Apurva Asrani said some ‘woke’ friends were trying to crush the movement the actor’s death had sparked.

“Claiming to want dignity for him, they want others to suffer indignity in silence,” he tweeted, sharing a thread in which other such as Shekhar Kapur Ranvir Shorey and Abhay Deol also discussed nepotism and the camp culture in Bollywood.

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