Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
June 13,2020

Washington, Jun 13: American actor Gwyneth Paltrow is opening up about her experience during the coronavirus quarantine.

According to Fox News, the 47-year-old star explained to Shape magazine, the July-August cover issue of which she has graced -- that she hadn't realised just "how much the normal pace of life was overburdening our bodies, our minds, and our nervous systems."

The Goop founder explained, "As we have been forced into the confines of our own homes, that has brought up a lot of emotional distress for some, and for others, it has been very peaceful. In my case, I have experienced both."

The 'Iron Man' actor said that she has now started to "settle down" in her "brain and body."

She added of the lockdown, "It has given me new perspective about how much I will take on going forward."

Paltrow noted that before the quarantine, she was always trying to get "wellness moments" in, but she wasn't "really decompressing" until the weekends or on vacations.

"Now I feel different, letting my body go to sleep and wake up in its natural rhythm, having my kids around all the time, eating meals together and having meaningful conversations," she said of her children,16-year-old daughter Apple, and 14-year-old son Moses, whom she shares with ex Chris Martin.

Paltrow noted, "We linger at the table; our dinners are an hour and a half long. My heart feels fuller, and my mind feels calmer in that respect."

For how she de-stresses, the 'Spider-Man: Homecoming' actor said, "I try to do exercises every day for my back and neck because of all the Zoom calls I'm on."

In addition, Paltrow says she and her husband Brad Falchuk go for walks at least three to four times per week. She also takes online fitness and yoga classes.

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News Network
July 1,2020

Los Angeles, Jul 1: Actor Priyanka Chopra Jonas has struck a two-year television deal with Amazon. The 37-year-old actor shared the news about her "multimillion-dollar" first look deal with the streamer in a post on Instagram.

"So honoured and excited to finally share this news with you. Looking ahead, we already have so much on our slate! Big thank you to @jsalke and her team at Amazon for being such great partners, and for sharing in the belief that talent and good content knows no boundaries," Priyanka wrote.

The actor, who launched her own production banner Purple Pebble Pictures in 2015, said she aims to create "great content" featuring "creative talent" from all over the world.

"This has always been the DNA of my production house Purple Pebble Pictures, and is the foundation of this exciting new endeavour with Amazon. ⁣⁣

"And as a storyteller, my quest is to constantly push myself to explore new ideas that not only entertain but most importantly, open minds and perspectives," Priyanka said.

She thanked her fans for being a "big part of my journey so far".

"And for those who are just getting to know me, or maybe only recognise me as Alex Parrish from 'Quantico', I'm excited for you to get to know me better," Priyanka concluded.

Priyanka, who started her Hollywood career with ABC series Quantico, has featured in films such as Baywatch and Isn't It Romantic.

Amazon Studios head Jennifer Salke told Variety that she bonded with the actor over their "shared passion for diverse global storytelling".

"Priyanka is drawn to exciting original content and characters that can resonate globally. She’s a powerhouse producer, and we are thrilled to collaborate with her for years to come," she added.

Prior to her deal with Amazon, the actor lined up two projects with the streamer. She will star opposite Game of Thrones actor Richard Madden in upcoming thriller series Citadel, to be produced by Anthony and Joe Russo.

The actor will also feature in Sangeet, an unscripted series co-produced with her husband, Nick Jonas.

Priyanka's another project with Amazon is a film about Ma Anand Sheela, the assistant to guru Bhagwan Rajneesh (also known as Osho). The actor will be producing the movie which is based on Netflix docu-series Wild Wild Country.

Besides her association with Amazon, the actor will next star in two Netflix projects -- superhero movie We Can Be Heroes and The White Tiger,  opposite Rajkummar Rao.

She is currently shooting for Keanu Reeves-starrer The Matrix 4, which recently resumed filming after production was halted by the pandemic.

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News Network
June 9,2020

Mumbai, Jun 9: Actor Sonu Sood, who has been arranging transport for migrant workers stranded in Mumbai and has faced criticism from the Shiv Sena for "enacting a political script written by BJP", was stopped outside the Bandra Terminus in Mumbai by police from meeting labourers.

A Mumbai Police official said the actor was stopped by the Railway Protection Force (RPF) when he reached the station on Monday night to meet some labourers, and added that they have not received any complaint so far in this connection.

The migrant labourers were supposed to take the Shramik Special train from Bandra Terminus to Uttar Pradesh.

Mumbai's Nirmal Nagar police station's senior inspector Shashikant Bhandare told news agency PTI that "The actor was stopped by the RPF, not by us. He wanted to meet labourers who were going to their native place. We have not received any complaint regarding this till now."

Shiv Sena MP Sanjay Raut on Sunday wondered whether the BJP propped up Sonu Sood to "offer help" to migrant workers from north India stranded in Maharashtra amidst the lockdown, with the political motive to show the Uddhav Thackeray government in poor light.

In his weekly column 'Rokhthok' in Shiv Sena mouthpiece 'Saamana', Sanjay Raut questioned the sudden rise of "Mahatma" Sood on the social scene of Maharashtra during the lockdown.

Mr Raut also referred to an alleged "sting operation" against Sonu Sood ahead of the 2019 general elections, saying he had agreed to promote the BJP-led government at various platforms through his official social media accounts.

However, later that day Chief Minister and Shiv Sena president Uddhav Thackeray lauded Sonu Sood's initiative to arrange buses for stranded migrant workers.

The actor met Uddhav Thackeray at the latter's residence 'Matoshree' in suburban Bandra on Sunday night.

On Monday, Defence Minister Rajnath Singh backed Sonu Sood for his work for stranded migrant workers, and questioned the Maharashtra government's criticism of the actor.

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