Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
April 8,2020

Los Angeles, Apr 8: American folk legend John Prine has passed away due to the coronavirus complications. He was 73.

Prine, whose coronavirus diagnosis was revealed on March 17, died on Tuesday, his publicist told Variety.

His wife and manager, Fiona, had on April 3 posted on Twitter that Prine was severely ill after being admitted into intensive care unit of a hospital.

In a career spanning over half a century, Prine churned out heartfelt and unforgettable songs like Angel From Montgomery, Sweet Revenge and In Spite of Ourselves .

He was regarded as one of the greatest by many of his peers including Bob Dylan, Johnny Cash, Bruce Springsteen, Bette Midler and many other music legends.

Born on October 10, 1946 in Maywood, Illinois, the singer-songwritter emerged on the Chicago folk scene in the late 1960s, when he was discovered by country star Kris Kristofferson.

He is still remembered for his 1971 anti-war track Your Flag Decal Won't Get You Into Heaven Anymore , which came at the height of the Vietnam War and is still relevant to many till date.

In recent years, he had taken a step back from music but came back in 2018 with the album The Tree of Forgiveness . It was his first LP in 13 years.

Prine was a winner of two Grammy award for best contemporary folk albums -- The Missing Years (1991) and Fair & Square (2005). He was an inductee of the Songwriters Hall of Fame and also bestowed with Grammy Lifetime Achievement Award.

The news of his demise sent shockwaves across the music industry, with stars like Bruce Springsteen, Kacey Musgraves, Bonnie Raitt, Bette Midler and others paying their tributes to the legend.

Over here on E Street, we are crushed by the loss of John Prine. John and I were "New Dylans" together in the early 70s and he was never anything but the lovliest guy in the world. A true national treasure and a songwriter for the ages. We send our love and prayers to his family, Springsteen wrote in a post on Twitter.

While Musgraves posted, Heartbroken.

Raitt, who recorded Angel from Montgomery in the 1970s, said he is feeling crushed after learning about Prine's demise.

Words can't even come close. I'm crushed by the loss of my dear friend, John. My heart and love go out to Fiona and all the family. For all of us whose hearts are breaking, we will keep singing his songs and holding him near, he wrote.

Midler shared a news link about Prine, saying, He's gone.

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Agencies
March 16,2020

Mumbai, Mar 16: In the wake of the ongoing coronavirus pandemic, all filmmaking and producing bodies have unanimously decided to stop shooting for all kinds of entertainment formats temporarily.

A notification unanimously issued by the Indian Motion Pictures Producers' Association, Federation of Western India Cine Employees and other similar bodies have ordered that shooting for films, TV shows, digital and other kinds of entertainment format will have to remain suspended between March 19 to 31.

The notification reads: "In view of the epidemic spread of COVID-19 throughout the world including India, an urgent joint meeting of IMPPA- WIPFA-IFTPC-IFTDA-FWICE held on 15-3-2020 unanimously decided to stop shooting of films, TV serials, web series and all other entertainment, including digital formats from 19-3-2020 till 31-3-2020 as a result of health advisory, closure of all cinema halls, all sporting, educational institutes and entertainment events by the Government of India which has declared a medical emergency over the coronavirus. We appreciate and support all the steps taken by the Government of India to control the virus."

"All units shooting till the stoppage comes into force have been strictly advised to follow all precautionary and preventive measures without fail."

"Decision about re-starting shootings shall be taken on 30-3-2020 after considering the prevailing situation."

It was reported only yesterday that superstar Salman Khan is continuing shooting in the city for his upcoming flick 'Radhe: Your Most Wanted Bhai' even though the makers insist they are strictly adhering to the safety norms of World Health Organisation (WHO).

Meanwhile, Bollywood megastar Amitabh Bachchan tweeted this morning requesting his fans not to gather outside the gate of his bungalow Jalsa for their weekly meet and suggested them to stay safe.

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News Network
July 27,2020

Mumbai, Jul 27: Reel life villain Sonu Sood turned real life hero once again, this time by gifting a tractor on Sunday to a farmer in a remote village in Andhra Pradesh to help him till the land. The actor came up with the gift after coming through a video clip on Twitter wherein a tomato farmer in Madanapalle in Chittoor district was seen ploughing the land with his two daughters carrying the yoke on their shoulders.

In his instant reaction, Sood promised a pair of ox to the farmer, but later said the family deserved a tractor. "So sending you one. By evening a tractor will be ploughing your fields. Stay blessed," Sood, who acted as a villain in numerous Telugu films, said in a tweet.

True to his word, a new tractor was delivered to the elated farmer Nageswara Rao at his Mahalrajupalle village by Sunday night. Telugu Desam Party president N Chandrababu Naidu, who belongs to Chittoor district, hailed the actor's gesture.

"Spoke with @sonusood ji and applauded him for his inspiring effort to send a tractor to Nageswara Rao's family in Chittoor district. Moved by the plight of the family, I have decided to take care of the education of the two daughters and help them pursue their dreams," Naidu said in a tweet.

Rao's elder daughter completed her Intermediate while the second one passed Class 10. Rao used to run a tea stall in Madanapalle before coronavirus left him out of business. He returned to his native Mahalrajupalle village to take up agriculture once again.

Given his penury, he could not hire either a pair of bulls or a tractor to till the land, when his daughters volunteered to help him on the chores. Their plight went viral on social media following which the actor stepped in with help.

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