Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
January 7,2020

Mumbai, Jan 7: Actor Anil Kapoor, who next will be seen onscreen in Malang, revealed that he always tells superstar Aamir Khan not to stop working with filmmaker Rajkumar Hirani.

Kapoor was interacting with the media at the trailer launch of Malang along with his co-actors Adtiya Roy Kapur, Disha Patani, Elli AvRam, film's director Mohit Suri and producers Luv Ranjan, Bhushan Kumar, Ankur Garg and Jay Shewakraman on Monday in Mumbai.

Anil Kapoor has worked with many directors and producers in his 40-year acting career.

Talking about camp culture in the Hindi film industry and praising makers of Malang, Kapoor said, "I feel we need producers like Ankur (Garg) and Luv (Ranjan). I have told Mohit (Suri) to continue doing films with them. I always tell Aamir Khan by calling him on the phone to say that you should not leave Raju Hirani (Rajkumar Hirani). Whenever I see films of both of them, I tell Aamir not to leave him."

He continued, "I feel whenever you make a good team then you should hold on to it. Team is very important and there are certain stars that come together to make something interesting and exciting."

Kapoor gave an example of Hollywood actors and filmmakers while backing his viewpoint.

"If you see Martin Scorsese, Robert De Niro, Leonardo DiCaprio they do so many films together. They can work with others, too, but they keep working with each other. There is some magic, obviously. You have to go with the casting but somewhere I feel teams should stand by each other," the actor added.

Malang stars Aditya Roy Kapur, Disha Patani, Anil Kapoor and Kunal Khemu in lead roles. It is scheduled to release on February 7.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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News Network
July 12,2020

Mumbai, Jul 12: Actress Aishwarya Rai Bachchan and her daughter Aaradhya have tested positive for coronavirus, confirmed Maharashtra Health Minister Rajesh Tope on Sunday. However,  veteran actor Jaya Bachchan has tested negative for the virus.

"Smt Aishwarya Rai Bachchan and Daughter Aaradhya Abhishek Bachchan have also been detected positive for Covid-19. Smt. Jaya Bachchan ji is tested negative for Covid-19. We wish the Bachchan Family to get well soon with a speedy recovery," Tope tweeted.

As per Assistant Municipal Commissioner Vishwas Mote, the rest of the family members - Jaya Bachchan, daughter Shweta Bachchan Nanda and her children Agastya and Navya Naveli - have tested negative for COVID-19.

On Saturday, legendary actor Amitabh Bachchan and son Abhishek Bachchan took to social media to confirm that they have detected positive for coronavirus.

The 'Sholay' actor is reported to be in a "stable" condition with "mild symptoms."
The 77-year-old has been admitted to the isolation unit at Mumbai's Nanavati Super Speciality Hospital.

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