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Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

[email protected] (Agencies)
August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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Agencies
August 9,2020

Mumbai, Aug 9:The questioning of Rhea Chakraborty's brother Showik by the Enforcement Directorate (ED), in connection with the death of actor Sushant Singh Rajput, continued till around 6:30 am on Sunday, according to sources in the ED.

It is noteworthy that Showik Chakraborty had reached the ED office at around 12 pm on Saturday afternoon, following which the questioning by the investigative agency's officials went on for about 18 hours.

Tomorrow on August 10, Rhea, alongwith her father, Indrajit Chakraborty, are to be questioned by the ED officials.

Showik is named in the First Information Report (FIR) registered by the Central Bureau of Investigation (CBI). Rhea was earlier questioned by the ED at its office in Mumbai in connection with the case. The agency also questioned Showik and Shruti Modi, former business manager of Rajput.

According to sources in the investigation agency, the officials have got hold of electronic evidence in connection with the case and they are also searching for phone records of conversations between Rhea and her father and brother.

The ED had already questioned Rhea once on Saturday, following which she was called back on Monday.

Meanwhile, CBI has collected documents related to the actor's death from Bihar Police. The ED has also asked the late actor's friend, Siddharth Pithani, to appear before the agency on August 8.

The agency had on July 31 registered an Enforcement Case Information Report (ECIR) in the case after FIR was filed by KK Singh, the late actor's father, against Rhea in Bihar on July 28.
The ED earlier interrogated Samuel Miranda, an associate of Rhea over the latter's properties, sources said.

The investigating agency has registered a case against six accused including Rhea in connection with Rajput's death.

Rajput was found dead at his Mumbai residence on June 14.

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News Network
May 8,2020

London, May 8: Actor Florence Pugh says the most terrifying aspect of starring in the upcoming superhero film "Black Widow" was doing the Russian accent.

In the Marvel Cinematic Universe's stand-alone film, the Oscar-nominated actor plays Yelena Belova, a sister-figure to Scarlett Johansson's Natasha Romanoff/ the titular Black Widow who was trained in the Red Room.

"I was scared because my Russian accent was going to be out there and I didn't know what it sounded like.

"I'm also playing a character who no-one's seen before but they've read about her. I didn't know whether people were going to hate me!" Pugh told ELLE UK for its June issue.

The 24-year-old actor also said the idea of joining the MCU itself was quite "daunting".

"When you think of Marvel, it's big and daunting. Especially being a relatively small actor to look at it and go, 'Oh! I'm going to be a part of this', that's a big decision," she said.

"Black Widow", which was scheduled to hit the theatres on May 1, will now release on November 6 due to the coronavirus pandemic.

Directed by Cate Shortland, the film also stars David Harbour and Rachel Weisz.

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News Network
May 26,2020

New Delhi, May 26: As the country celebrated Eid-ul-Fitr in the testing times of coronavirus this year, megastar Shah Rukh Khan's greetings reflected of blessings from the almighty to help the countrymen sail through the tough times.

The 54-year-old actor took to Twitter to extend Eid greetings to his fans.

"May the blessings of Allah see us through these times," he wrote in the tweet.

"In the end, it's Faith that keeps us going... Eid Mubarak to all. May He shower all with love, peace and prosperity always," Khan's tweet further read.

Eid-ul-Fitr marks the conclusion of the holy month of Ramzan, which is a month of fasting and prayer for the Muslim community.

This year, Eid is being celebrated amid a nationwide lockdown imposed as a precautionary measure to contain the spread of COVID-19.

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