Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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Agencies
July 3,2020

Mumbai, Jul 3: Renowned Bollywood choreographer Saroj Khan died early on Friday morning due to cardiac arrest. She was 71.

The three-time National Award winner, who had choreographed some of the most memorable songs in Hindi cinema, was not keeping well for some time.

She was admitted to Guru Nanak Hospital in Bandra last Saturday after she complained of breathing issues. The mandatory COVID-19 test done at the hospital showed a negative result.

“She passed away due to cardiac arrest at around 2.30 a.m. at the hospital,” Khan’s nephew Manish Jagwani said.

In a career spanning over four decades, Khan is credited with choreographing more than 2,000 songs, including Dola Re Dola from Sanjay Leela Bhansali’s Devdas, Ek Do Teen from Madhuri Dixit-starrer Tezaab and Ye Ishq Haaye from Jab We Met in 2007.

She last choreographed for Tabaah Hogaye, featuring Madhuri from filmmaker Karan Johar’s production Kalank in 2019.

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News Network
June 19,2020

New Delhi, Jun 19: After the recent sudden demise of Sushant Singh Rajput, actor Kangana Ranaut who went public slamming nepotism in the Hindi film industry, has now revealed that she faced similar struggles like that of Sushant.

In a new statement, the "Queen" actor alleged that she was asked to apologise to Hrithik Roshan's family in order to survive. Both Kangana and Hrithik had been in the public spotlight in the year 2016 over their alleged former relationship and legal battle.

The 'Queen' actor said: "Once Javed Akhtar had called me to his house and told me that Rakesh Roshan and his family are very big people. If you don't apologise to them, you will have nowhere to go. They will put you in jail, and eventually, the only path would be that of destruction...you will commit suicide. These were his words. Why did he think if I don't apologise to you will have nowhere to go. They will put you in jail, and eventually, the only path would be that of destruction...you will commit suicide. These were his words. Why did he think if I don't apologise to Hrithik Roshan, I would have to commit suicide? He shouted and yelled at me. I was shaking in his house,"

She further continued, "Were there people calling Sushant? Were there people putting such thoughts into his mind? I have no idea, but obviously, he was in a similar situation. In his interviews, he had said that nepotism cannot co-exist with talent because they don't allow the right talent to come up. I can relate to it, and hence I am raising questions. I want to know who played the catalyst in this situation?"

Kangana adds, "I know Sushant had a big fallout with Aditya Chopra also. When I refused Sultan, he had threatened he would never work with me. Ever since our industry ganged up on me. I remember so many times feeling really lonely and feeling what will happen to me..."

The 'Manikarnika' star also revealed that all this not only happened to her professionally but personally as well it hampered her relationships. "They are very insecure about things. Despite what they did to me, there was a guy who wanted to get married to me. But he distanced himself, they made sure he ran away. With no surety about my career, my love-life completely has gone awry, with six court-cases against me, they're still trying to put me in jail."

Kangana also talked about herself: "I'm a different person; I'm very expressive. I went out there, and I just vented it out. Sushant was not a person like that at all. He just bottled it up. Media too has played a considerable part in this--the kind of monster image that was given to him. Everybody who knew him closely agrees that he was a soft and emotional person. I think that after a point it really got to him. I can understand it because even I have been portrayed as a witch and as a stalker."

Sharing that the bullying and outbursts had a psychological impact on her life situations, Kangana says, "I remember initially when people used to come to my home, I felt so embarrassed to even offer them water. Forget having a relationship or going on a date post the disaster of a relationship I had. I can only imagine that even during Manikarnika what they did to me."

Talking about the 'Kai Po Che' star, she added, "But perhaps he was just not able to vent. In fact, all these constant jibes on these petty show that he should be killed and which rated him as the least efficient... his films have done more business than your Gully Boy. People like Salman Khan said who Sushant Singh Rajput? It was after M.S. Dhoni: The Untold Story, everybody knew who Sushant was. We need to stop these."

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News Network
May 14,2020

Mumbai, Mar 14: Animal Planet has announced a new documentary "The Zoo: COVID-19 And Animals", which seeks to explore the effects of coronavirus on animals.

The special will see Dave Salmoni, Animal Planet’s big cat expert, talking to a number of experts, from the World Health Organization to wildlife biologists, in order to find out how COVID-19 is affecting animals and what pet owners can do to safeguard them.

The issue came to forefront when a four-year-old Malayan tiger tested positive for COVID-19 at Bronx Zoo in New York.

The documentary will feature chief veterinarian of Bronx Zoo, who will give an update on the big cats and their treatment, and also Dr Peter Embarek from WHO's COVID-19 Task Force, who works particularly on all aspects of the virus related to animals.

In a statement, Salmoni said, "When news about Nadia the tiger came out the questions immediately began; what about my pets? How do I keep my animals and family safe? We’re going to answer these questions and more through this documentary."

"We're speaking to a wide range of experts from the World Health Organization, to wildlife biologists, to veterinarians. We are at war with this disease and so we get down to the nitty-gritty, and discuss practical questions about daily lives with our pets," he added.

Sai Abishek, Director – Content, Factual & Lifestyle Entertainment – South Asia, Discovery, said, "We have been the forefront of busting myths around novel coronavirus with international documentaries. With this latest film, we take a hard look at how animals are being treated during such a crisis and the safety measures that can be taken to keep both, the people and their pets healthy."

"The Zoo: COVID-19 And Animals" will premiere on May 17 on Animal Planet, Animal Planet HD and Discovery Plus app.

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