Aishwarya Rai Bachchan: Technology has opened up our cinema to everybody

May 1, 2016

Mumbai, May 1: Actress Aishwarya Rai Bachchan, who is the brand ambassador of L'Oreal Paris and will represent the cosmetic giant at the upcoming 69th Cannes Film Festival, says technology has taken the Indian cinema on a global voyage with "accessibility just a click" away.

Aishwarya

The actress, who will be completing 15 years of attending the festival this year, also shared that technology has upgraded the ways of communication complimenting the "immense growth" of cinema.

Asked about how has the perception of Indian cinema changed with time at the foreign film festivals, she said she has "never played judge".

"How it may have changed? I have never played judge but I think common sense would have me recognise that with the world getting smaller with each passing year...Thanks to you members of media, social media and thanks to the communication becoming just at the press of the button and a couple of characters on your own little handsets," Aishwarya said.

The mother-of-one added: "It has just made the world so much smaller that it has opened up your cinema to everybody and accessibility is literally a click of the button to each individual."

The former Miss World walked into Bollywood with 'Aur Pyaar Ho Gaya' in 1997, and then went on to render critical performances in films like 'Taal', 'Devdas', 'Hum Dil De Chuke Sanam', 'Guru', 'Dhoom: 2' and 'Jodhaa Akbar'.

Aishwarya's tryst with the film gala at the French Riviera began with 'Devdas'. The Sanjay Leela Bhansali directorial was showcased and earned applause in 2002. The wife of actor Abhishek Bachchan became a jury member at the film gala in 2003. She then took her talent overseas by working in Hollywood starting with 'Bride & Prejudice' in 2004.

The 'Sarbjit' star said that the world taking a step ahead technologically is a "reflection of the immense growth".

She said: "That is the reflection of the immense growth and the world getting smaller and the obvious that we have always said change is the only constant."

Aishwarya will be representing the brand at the event this year along with actress Sonam Kapoor. Both the actresses have always managed to dazzle their fans at the French Riviera and this year, they will sport looks created using the L'Oreal Paris' Infallible Cannes 2016 Collection.

The Cannes Film Festival is scheduled to be held from May 11 to May 21, 2016.

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Agencies
March 24,2020

Los Angeles, Mar 24: In a bizarre video shot from her rose petal filled bathtub, pop star Madonna has called the coronavirus pandemic "a great equaliser".

The music icon said the virus doesn't discriminate between rich and poor.

That's the thing about COVID-1. It doesn't care about how rich you are, how famous you are, how funny you are, how smart you are, where you live, how old you are, what amazing stories you can tell.

It's the great equaliser and what's terrible about it is what's great about it. What's terrible about it is that it's made us all equal in many ways, and what's wonderful about is, is that it's made us all equal in many ways, Madonna said in the video while having a milky bath in tub full of roses.

The 61-year-old singer, who had to cancel two of her concerts in Paris due to coronavirus outbreak, also referenced her 1995 song Human Nature in the video saying we are all going down together .

According to the Johns Hopkins coronavirus tracker, the death toll from the virus globally has risen to 14,641 with 336,000 cases reported in 173 countries and territories.

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News Network
April 5,2020

New Delhi, April 5: Superstar Shah Rukh Khan on Sunday in a written message urged people to stay kind to each other and support each other in the testing times amid coronavirus crisis.
The message was shared by the actor's production company - Red Chillies Entertainment.

"At a time when the human race is facing an immense crisis, there can only be one true response: The expression of Humanity itself. This is a moment for all of us to come together in a collective effort to make each other kinder, stronger and braver to face the days ahead," said Khan.

The message from the megastar can be seen as an attempt to instill positivity and calm amidst the current situation of chaos.

"This crisis is not going to pass in a hurry, it will take its time and its toll on all of us. It will also show us that there isn't really a choice between looking out for ourselves and looking out for one another," he said.

"There's nothing more obvious in the spread of this pandemic than the fact that each one of us is inextricably connected to each other, without any distinction," he added.

He urged people to stay compassionate towards each other and also said that how we deal with this pandemic will define India as a Nation.

"So, while we do whatever we can to support each other in our own small ways, the compassion we show to those who are likely to face the most brutal brunt of both, the pandemic and its economic consequences will define us as a generation and as a Nation," the 'Kal Ho Na Ho' actor said.

"The scourge we are up against. is fearsome and unknown to us. Like all uncharted paths, our journey to overcome every new challenge it throws at us will be arduous. There will be times when the best intentions might yield the wrong results. There may also be times when we accidentally stumble upon important solutions," he added.

The 54-year-old actor urged people to confront each challenge with courage and said that he will do his best it.

"All we can really do is try our utmost to adapt and confront each challenge with courage. As a nation, and as a people, it is our duty to give it all we've got. I am going to try my best and I know each one of you will do so too. Only together we will able to fight through these difficult and unimaginable days. Together. we will overcome," he said.

He also added short poetry which said that a bright day follows this dark night and new beginnings of the day are awaiting.

"Raat ke baad naye diin ki sahar aayegi, Din nahi badlega, tareekh Badal jayegi..." read the message.

King Khan ended the message by urging people to ta maintain a physical distance with others.
"I pray for you and your families, please do the same for me. And follow Physical Distancing..........Physical Distancing.. Physical Distancing...PLEASE," said Shah Rukh Khan.
Earlier on Saturday, the Padma Shri awardee along with his wife Gauri Khan offered their personal office space in Mumbai for quarantine purpose for children, elderly and women.
The couple has also made donations to the PM CARES Fund and shared that his companies -- Kolkata Knight Riders, Red Chillies Entertainment, Meer Foundation, and Red Chillies VFX -- are taking several initiatives to support the relief efforts.

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News Network
January 12,2020

Mumbai, Jan 12: Shiv Sena leader Sanjay Raut on Sunday came out in support of actor Deepika Padukone, who is facing flak from the BJP and some other quarters over her visit to the JNU campus in Delhi to express solidarity with students who were recently attacked by armed assailants.

Raut, who is a Rajya Sabha member and the executive editor of Shiv Sena mouthpiece 'Saamana', said the country cannot be run in a "Talibani" style.

After Padukone's visit to the Jawaharlal Nehru University (JNU) on Tuesday, many appreciated her "silent solidarity", but some others criticised her for "supporting Leftists", saying it was a promotional stunt for her latest film "Chhapaak".

Some also demanded a boycott of her film, based on the life of an acid attack survivor, played by Padukone.

A section of BJP leaders also criticised the 34-year- old actor over her JNU visit.

Talking to PTI, Raut said, "The demand for boycott of the actress and her film is wrong. The country cannot be run in a 'Talibani' style."

"Chhapaak", directed by Meghna Gulzar, hit the theatres on Friday.

Declaring a movie tax-free means the state has waived the entertainment levy imposed on it, thereby bringing down the ticket rates and encouraging more people to watch it.

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