Aishwarya slammed over 'racist' ad, actress says image changed

April 23, 2015

Mumbai, Apr 23: Aishwarya Rai Bachchan has earned the wrath of activists for an "offensive" advertisement for a jewellery brand that shows a child carrying an umbrella over her head but the actress said the actual image was changed by the brand.

AishwaryaIn the ad, the 41-year-old actress is seen decked in jewels along with the child, dark and emaciated, holding an oversize umbrella over her head.

A group comprising a feminist activist, a former chairperson of National Commission for Protection of Child Rights among others had written an open letter to slam the former beauty queen's recent print ad, which they felt also promoted child labour.

"We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product...," the letter read.

They asked Aishwarya, who is the National brand ambassador for Kalyan Jewellers, to cease to associate herself with "this offensive image by ensuring that further use of this advertisement is stopped".

"As an influential member of the Indian film industry and a popular star with a large fan following, we trust that you wish to use your image in a manner that promotes progressive thought and action, and would not knowingly promote regressive images that are racist and go against child rights," it further read.

Addressing the writers of the letter, Aishwarya's statement read, "On the onset we would like to thank you on drawing our attention to the observation of the perception of the advertisement. Here is an attachment of the shot taken by somebody during the shoot.

"The final layout of the ad is entirely the prerogative of the creative team for a brand. However shall forward your article as a viewpoint that can be taken into consideration by the creative team of professional working on the brand visual communication. Thank you once again."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 29,2020

New Delhi, Jun 29: Actor Bhumi Pednekar on Monday pledged to feed over 550 impoverished families as a mark of tribute to late Bollywood actor and her 'Sonchiriya' co-star Sushant Singh Rajput.

Pednekar made the announcement through an Instagram post where she shared a picture of the departed actor and penned down a note along with it.

"I pledge to feed 550 impoverished families through the Ek Saath Foundation in the memory of my dear friend. Let us show compassion and love towards everyone that is in need, now more than ever," Pednekar wrote.

The two actors shared screen space in the Abhishek Chaubey directorial which continues to be a critically acclaimed film.

Rajput was found dead at his Mumbai's Bandra residence earlier this month. The detailed post-mortem report has also confirmed that he died by "asphyxia due to hanging."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
March 27,2020

Information and Broadcasting Minister Prakash Javadekar on Friday announced that Doordarshan will retelecast iconic show 'Ramayana' from Saturday on public demand.

"Happy to announce that on public demand, we are starting retelecast of 'Ramayana' from tomorrow in DD National. One episode in morning 9 a.m. to 10 a.m., another in the evening 9 p.m. to 10 p.m.," Javdekar tweeted.

Happy to announce that on public demand, we are starting retelecast of 'Ramayana' from tomorrow, Saturday March 28 in DD National, One episode in morning 9 am to 10 am, another in the evening 9 pm to 10 pm.@narendramodi
@PIBIndia@DDNational

— Prakash Javadekar (@PrakashJavdekar) March 27, 2020
'Ramayana' is an Indian historical-drama epic television series, which aired during 1987-1988, created, written, and directed by Ramanand Sagar.

The show was a television adaptation of the ancient Indian Hindu epic of the same name, and is primarily based on Valmiki's Ramayan and Tulsidas' Ramcharitmanas.

DD National also said that on public demand, amid the 21-day lockdown, it will broadcast Ramanand Sagar's Ramayan from Saturday.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 19,2020

New Delhi, Jun 19: With the demise of Bollywood actor Sushant Singh Rajput stirring a debate on nepotism in the film industry, singer Sonu Nigam on Thursday spoke out on the "mafia" of the Indian music industry.

Nigam shared a 7-minute-long Vlog (video blog) on his YouTube channel where he is seen talking about roadblocks in the career of the newcomers created by big music labels and in turn urged them to be kind.

"I want to request everyone and especially our music companies to be kind because today an actor - Sushant Sigh Rajput - has passed away, tomorrow you can hear the same about a singer or a composer or a lyrics writer because unfortunately there is a bigger mafia in the music industry than the film industry," the 46-year-old musician said.

He then talks about how the young and struggling musicians are distressed because of the monopoly of "only two music companies" in the industry that rule and decide everything.

"I came into the industry years ago and at a younger age so I didn't fall in the trap but this new generation is going through a lot," he said.

"They are distressed because the composer would want to work with them, the producer and director would want to work with them but the music company would say 'no this is not our artist.' This is not right that the power is in just two hands - two music companies only - they will decide who will sing who will not sing," he added.

He then stressed on the fact that he is completely out of the music industry but the situation is very grim for the newcomers.

"I am out of it and neither do I have any wish to sing since the last 15 years, I am very happy in my own world but I have seen the frustration in the eyes, in the voice and in the words of new singers, new composers, new lyric writers," he said.

"They cry and if they attempt suicide you too will have to answer the questions. Be a little kinder please, to the newcomers because they are Gandharva (skilled singers), please be a little easy on them," he added.

Nigam then shared a personal experience and without naming anyone described how a powerful actor from the Bollywood industry had control over the music world too.

"It might happen with me that the song I am singing and the same actor who is being questioned these days would say 'don't make him sing' as he has deals with Arijit Singh. So, how can you use your power like that?" he said.

"You call me, ask me to sing, and then get my song dubbed. This is funny especially because I have been working since 1991 in Bombay, I have been working since 1989 in the music industry and if you do this with me then what will you do with the young generation," he added.

The 'Aal Izz Well' singer ended the Vlog urging the big music labels to be "a little more chill" and humane towards the younger lot and warned that the distress might cause the newcomers to attempt suicide.

"Guys you need to chill a little, be a little humane. Please don't torture the younger ones, please step into their shoes, they need you, they need your help, they need your kindness," he said.

"Even directors and producers are not happy because they are not being allowed to make the music that they wish to. This is not right. Creativity should not be only in two hands. Be kind so that more people do not suicide," he added.

The alleged suicide of Sushant Singh Rajput has led to a lot of controversies in the entertainment industry. The investigations in the matter are still underway.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.