Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
January 8,2020

Jan 8: Bollywood star Deepika Padukone on Tuesday visited the Jawaharlal Nehru University (JNU) to express solidarity with the students who were attacked by a mob, but she did not address the crowd.

The actor reached the university campus at around 7.40 pm and attended a public meeting, called by JNU Teacher's Association and JNUSU in response to Sunday's attack on students and teachers by a masked mob armed with sticks and rods.

Deepika stood as former JNUSU president Kanhaiya Kumar was raising azaadi slogans and left by the time current president Aishe Ghosh started speaking.

The actor's decision to not address the crowd prompted Ghosh to comment, "when you are in a position, you should speak up".

"There are many people in Bollywood who do not put forth their views when they are not be aired. They are considered role models. I appeal to them: Make inspiring films after something has happened but when you are in that position, also talk about the story that is currently happening," she said.

Later, Ghosh said that Deepika expressed solidarity with the JNU students.

Deepika is in the capital to promote her upcoming release, Meghna Gulzar-directed "Chhapaak".

On Monday, the 34-year-old actor told a news channel that she feels proud that people have come out and raised their voice without fear, in reference to the protests against the amended Citizenship Act, the National Register of Citizens and violence in JNU.

"I feel proud to see that we aren't scared to express ourselves... I think the fact that we are thinking about the country and its future.... Whatever may be our point of view, it's nice to see," Deepika told NDTV India.

"I feel proud about it that people are coming out -- be it on the streets or wherever they are -- they are raising their voice and expressing themselves as it is important. If we want to see a change in life and society, it is important that a point of view be put forward," she added.

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News Network
June 2,2020

New Delhi, Jun 2: Actor Anushka Sharma on Tuesday exhorted people to maintain hygiene and advised to stop open defecation in a bid to avoid coronavirus spread.

As the country is grappling with the coronavirus crisis, the 'PK' actor has joined the initiative with the Swachh Bharat Mission, which aims to tell the people that the contagion can be curbed through strict sanitation process.

"When women all over the country had decided that they would educate everyone on the lesson of close the door, shun the disease, no one had thought that their initiative would turn into such a huge wave!," the actor was seen saying in a video posted in the official Twitter handle of Swachh Bharat I #IndiaFightsCorona.

"Today, in the time of coronavirus pandemic, we all have to again remember and remind others about the lesson of cleanliness," she added.

"If we take care of cleanliness around us, by not defecating in the open, we will keep ourselves healthy and India clean. We will become strong to fight against any kind of disease," the 32-year-old star said.

The 'Sultan' actor noted that by stopping defecating in open and closing the toilet door at all times can be a solid measure to drive the disease out of the country.

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Agencies
June 26,2020

Los Angeles, Jun 26: Warner Bros has moved its Christopher Nolan-directed espionage thriller Tenet from July 31 to August 12.

It's the second delay for the highly-anticipated movie, which was originally scheduled to release on July 17 but was postponed to July 31 due to coronavirus pandemic.

Warner Bros. is committed to bringing Tenet' to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it's time. In this moment what we need to be is flexible, and we are not treating this as a traditional movie release.

We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy, a Warner Bros spokesperson said in a statement to Deadline.

The studio has also delayed the US re-release of Nolan's sci-fi blockbuster Inception, in honour of the film's 10th anniversary, to July 31.

Tenet features John David Washington, Robert Pattinson, Elizabeth Debicki, Kenneth Branagh, Aaron Taylor-Johnson, Michael Caine, Clemence Poesy, Dimple Kapadia and Himesh Patel.

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