Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
February 3,2020

Feb 3: Actor-cum-activist Swara Bhaskar on Sunday targetted the Central government over granting Padma Shri to Pakistan-origin singer Adnan Sami who became an Indian citizen in 2016.

Addressing "Save the Constitution, Save the Country" rally here in Madhya Pradesh, Bhaskar said that passing the new citizenship amendment act tantamount to "betrayal" of the Constitution.

Sami, born in London to a Pakistani Air force veteran, applied for Indian citizenship in 2015 and became a citizen of the country in January 2016.

He was one of the 118 people chosen for the Padma Shri awards by the Centre last month.

"The legal process to grant citizenship to refugees and arrest infiltrators already exists in India. You (the government) have granted Indian citizenship to Adnan Sami and now selected him for Padma Shri through that process. (If this is the case) What is the need and justification for the Citizenship Amendment Act?" Bhaskar asked.

"On the one hand you abuse us (anti-CAA protesters), cane-charge us, slap us, hurl teargas shells at us and on the other hand you award Padma Shri to a Pakistani," she said

Bhaskar said the government labels some people as the members of "tukde-tukde gang" and anti-nationals" as per its convenience.

"Supporters of the CAA and the NRC keep harping about the so-called infiltrators having entered our country. If that is the case then why are we unable to see these intruders?" she asked.

"The problem is that they have intruded into the minds of the government and the ruling party," she said.

Bhaskar said the government seems to have "fallen in love with Pakistan".

"It sees Pakistan everywhere. My devout grandmother doesn't chant Hanuman Chalisa as often as this government keeps chanting the Pakistan mantra," she said.

Without naming the RSS, the actor said, "Sitting in Nagpur, these people are spreading politics of hatred".

Bhaskar said Pakistan chose to become a religious nation after the Partition in 1947 unlike India which opted to become a "secular republic where one's religion has nothing to do with citizenship".

"(Pakistan founder Mohammad Ali) Jinnah died a long ago, but his admirers want to divide the country again in the name of a religion," Bhaskar said.

She criticised BJP national general secretary Kailash Vijayvargiya for his controversial remarks about the 'presence' of Bangladeshi infiltrators in Indore, after some labourers were found eating poha and not rotis.

"If poha is Bangladeshi cuisine, then Kailash Vijayvariya, who grew up eating poha (in Indore), should be required to show his Indian citizenship papers," she demanded.

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Agencies
August 5,2020

New Delhi, Aug 5: Playback singer S P Balasubrahmanyam on Wednesday confirmed testing positive for COVID-19 with 'mild' symptoms.

The 74-year-old musician shared the information through a video message posted on his official Facebook page.

In the video, the singer detailed about having a little "discomfort" for two days, stating he had chest congestion along with cold and on-off fever, which led him to get tested for the virus.

However, he also mentioned that he could have stayed at home in self-quarantine, as advised, but did not want to put his family in danger, and hence got admitted by his own choice, to recover quickly.

"I am in good hand, I am in good health. Nobody has to worry about this. The fever has subsided, and in two days I'll be discharged and I'll be home. Thanks for the concern," he said in the video message.

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News Network
June 26,2020

New Delhi, Jun 26: Actor Sushant Singh Rajput’s death has exposed the deep faultlines in the Hindi film industry with issues such as bullying, nepotism and discrimination emerging from tinsel town’s rarely discussed dark corners into the spotlight of introspection and debate.

The days since the death of the 34-year-old actor, whose body was found in his Mumbai apartment on June 14, have split the glamour industry down the middle – between ‘insiders’ and ‘outsiders’, 'us' vs 'them', and those born to fame and those who sweated for it.

That Rajput, who came from a middle class home in Patna and made his mark in mainstream Hindi cinema in what could be the classic fairytale, ended his life led to soul searching about power structures in Bollywood and also angry accusations at the biggies who call the shots.

'Outsider' Manoj Bajpayee said the structural shift that everyone in the industry wants to see will begin once the powerful abolish the "insider-outsider" divide.

"Nepotism has been in the debate for a few years now. It'll change only if each and every individual who is positioned well, who is established and powerful starts making efforts to make it healthy and democratic for all the talented people who are coming in," Bajpayee said.

“We will have to work very hard to turn this industry into a fraternity where each and everyone is welcomed," he said. Dibakar Banerjee, who directed Rajput in Detective Byomkesh Bakshy!, added that outsiders need to put in twice the amount of work as compared to star children to convince the industry, the public and the box office of their talent.

"The biggest unfairness in all this is that it takes double the talent, energy and hard work for an outsider to convince the audience and the industry that he or she is as safe a box office bet as a mediocre, unmotivated and entitled establishment elite," he told news agency.

Rajput was considered that rare actor, after Shah Rukh Khan perhaps, to have transitioned from television to Bollywood stardom and his death opened the proverbial can of worms.

Detective Byomkesh Bakshy! was produced by Yash Raj Films, which also backed Rajput’s Shuddh Desi Romance. As rumours swirled about unfair contract details, the powerful production house and other industry bigwigs and star children such as Karan Johar, Alia Bhatt and Sonam Kapoor faced ire from not just the public but even some of their colleagues.

The untimely death of the young actor had clearly not just touched a chord but triggered a rallying cry for change.

An out of context, old clip from Johar's chat show Koffee with Karan in which Bhatt is seen joking about Rajput and Kapoor confesses not knowing him fuelled the anger.

Hashtags like #BoycottKhans, #boycottnepotism and #JusticeForSushantSinghRajput started trending online a day after the actor's death with many calling for a boycott for the films made by Johar and featuring star children.

An online petition on Change.org asking fans to boycott Johar, YRF and Salman Khan has gathered almost 38 lakh signatures so far.

Reflecting the split in filmdom, Johar unfollowed everyone on Twitter except eight people, including Prime Minister Narendra Modi, Shah Rukh Khan and Amitabh Bachchan.

Hate comments also made actor Sonakshi Sinha, daughter of veteran actor-politician Shatrughan Sinha, deactivate her Twitter account last week.

Kapoor, too, disabled the comments section on her Instagram page and that of her father, veteran actor Anil Kapoor.

The public's angst found resonance in Bollywood with many in the fraternity saying the industry needs to introspect on how it treats outsiders.

Actors Gulshan Devaiah and Sushmita Sen, directors Hansal Mehta and Onir and singers Sonu Nigam and Kumar Sanu were amongst the many people who spoke out on the deeply disturbing issues that Rajput’s death had thrown up.

Mehta made a distinction between nepotism and bullying. 

He said his son Jai Mehta was an assistant director in his own film Shahid and also in Anurag Kashyap's Gang of Wasseypur series. He stepped inside the door because of his father but got ahead because he is talented.

“So when people take off on nepotism they do not really address the elephant in the room. They belittle the real battle -- the battle is between the powerful and the rising, between old and new, between rigidity and change, between secure and insecure,” Mehta said.

The director also criticised those bullying people in the guise of criticism.

“People in power (inherited/earned) have no business bullying those perceived to be less powerful or dependent on them,” he said, adding that the debate had been narrowed down to target certain people not for reform or the larger good.

According to Sen, nepotism is a truth as old as the industry.

“I think competition is a great thing but it should be a fair one for everyone… We have lived with it for many years. If it needs to change then all of us need to take responsibility, no one person,” she told PTI.

Onir said calling out nepotism does not mean denying talent just because someone belongs to the industry.

“It is about empowering all those deserving and talented denied opportunity by blatant discrimination. It’s about marginalising talent and creating a non-inclusive space,” he said.

Devaiah, known for his roles in Shaitan and A Death in the Gunj, said there is a lot of "toxicity" in showbiz because of the power structures but actors need to safeguard themselves from getting into a position where they can "lose control".

The debate was just not about actors but also the music industry.

“I have a request for music companies. Today, Sushant Singh Rajput has died. An actor has died. Tomorrow you might such news about a singer, a composer or a lyricist. The state of affairs in the music industry... there is a bigger mafia in the music industry than the film industry…,” singer Sonu Nigam said in a heartfelt video after Rajput’s death.

His colleague Kumar Sanu also uploaded a video on Facebook this week, saying he can sense a "revolution".

"Since his demise, I can see a different revolution emerging. Nepotism exists everywhere. It's a little more in our industry. You (the audience) make us who we are… Filmmakers or the top people (in the industry) cannot decide. It is in your hand to make us," he said.

As the debate intensified, Aligarh scriptwriter Apurva Asrani said some ‘woke’ friends were trying to crush the movement the actor’s death had sparked.

“Claiming to want dignity for him, they want others to suffer indignity in silence,” he tweeted, sharing a thread in which other such as Shekhar Kapur Ranvir Shorey and Abhay Deol also discussed nepotism and the camp culture in Bollywood.

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