Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 16,2020

Mumbai, Jun 16: The International Space University (ISU) in France has paid homage to Sushant Singh Rajput in a statement, saying the news of the actor's death was "deeply saddening".

Rajput was found dead in his Bandra apartment on Sunday.

According to an official, Mumbai Police found out during the probe that the 34-year-old actor was under medication for depression.

The official Twitter handle of ISU on Monday tweeted how Rajput was supposed to visit the campus last year but was unable to due to scheduling conflict.

"We are deeply saddened by the dramatic news on the death of well known Indian actor Sushant Singh Rajput. Mr Singh Rajput was a believer and strong supporter of STEM education and was following ISU on social media.

"He had even accepted an invitation to visit ISU's Central Campus in the summer of 2019 but other agenda priorities prevented him from travelling to Strasbourg," the statement by the university read.

ISU paid condolences to Rajput's family and friends, saying the actor's memory will "remain among his thousands of followers across India and all over the world".

Rajput had enrolled at Delhi Technical University (DTU) in 2003, which was then known as Delhi College of Engineering, but left the course to pursue his showbiz dreams.

Even after leaving the four-year degree course, he remained fascinated with science and had a deep interest in astronomy.

As part of his research for the film "Chanda Mama Door Ke", he also visited the National Aeronautics and Space Administration (NASA) in 2017.

Rajput had stayed in NASA to train for his role as an astronaut for the film, which was eventually shelved.

The actor also owned Meade 14" LX600 telescope.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
May 24,2020

Los Angeles, May 24: Filmmaker Frank Marshall, one of the producers behind Jurassic World: Dominion, says the forthcoming film is not a conclusion of the franchise.

Colin Trevorrow, who rebooted Steven Spielberg's blockbuster Jurassic Park franchise with 2015's Jurassic World, is back on the director's chair after sitting out on second movie Jurassic World: Fallen Kingdom (2018).

Asked about the upcoming movie, Marshall told Collider: "It's the start of a new era."

Chris Pratt and Bryce Dallas Howard are coming back for the third film, which will also feature original stars of 1993's Jurassic Park -- Laura Dern, Jeff Goldblum and Sam Neill.

The producer also revealed how he sees the film franchise extending into the future.

"The dinosaurs are now on the mainland amongst us, and they will be for quite some time, I hope," Marshall said.

The film was three weeks into production when it was shut down over coronavirus concerns, but the producer said the team has the sets built in London and will be "back in business" once they have guidelines from the British government.

Dominion is still slated to be released on its scheduled date of June 11, 2021.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
June 14,2020

Chennai, Jun 14: Tamil Nadu Police has recovered about 100 bottles of liquor from the car of actor Ramya Krishnan, who had starred in movies like Bahubali, Padaiappa and others.

According to the police, the actor was traveling in the car at the time on the East Coast Road (ECR) where they were carrying out vehicle checks on Thursday.

The police found about 100 liquor bottles in the car boot and when queried Ramya Krishnan said she was unaware of the bottles.

Later the police confiscated the bottles and arrested the driver Selvakumar who said the liquor was bought at the Tamil Nadu government-run liquor shop.

The government has not allowed the opening of the Tasmac shops in Chennai.

Another driver came and drove the actor back to Chennai.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.