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Alcohol use in movies can drive people to drink more

[email protected] (PTI)
May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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Agencies
July 31,2020

Mumbai, Jul 31: Maharashtra Leader of Opposition and BJP leader Devendra Fadnavis on Friday said that the Enforcement Directorate should carry out an investigation in actor Sushant Singh Rajput's suicide case.

"There is a huge public sentiment about handing over #SushantSinghRajput case to CBI but looking at the reluctance of State Government, atleast @dir_ed ED can register an ECIR since misappropriation and money laundering angle has come out," tweeted Fadnavis.

Meanwhile, Union Minister Ram Vilas Paswan said that no FIR had been registered in Maharashtra yet and that the case must be handed over to the Central Bureau of Investigation (CBI).

"There is a confrontation between two states and there has been no FIR registered yet in Maharashtra. Chirag (Paswan) had spoken to CM Thackeray that there should be CBI probe. All political leaders are demanding for it. It should be handed over to CBI," Paswan said.

A team of the Bihar Police that arrived in Mumbai on Tuesday, recorded statements of two persons, including actor Sushant Singh Rajput's sister, on Wednesday in connection with the case.

An FIR was filed by Sushant Singh Rajput's father against actor Rhea Chakraborty in Bihar on Tuesday.

Rajput was found dead in his Mumbai residence on June 14.

According to the Maharashtra Police, statements of 41 people, including filmmaker Mahesh Bhatt, film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra have been recorded in the investigation so far.

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News Network
June 15,2020

Mumbai, Jun 15: Maharashtra police's cyber department has asked people to refrain from circulating online pictures of the body of actor Sushant Singh Rajput, who was found hanging in his apartment in Mumbai's Bandra area.

Terming it as a "disturbing trend", it warned that circulation of such pictures could attract legal action.

Rajput, 34, was found hanging in his apartment on Sunday, sending shockwaves rippling through the Hindi film industry and elsewhere.

Later, some people circulated pictures of the actor's body on social media platforms, following which the state police's cyber department said it was in "bad taste".

A disturbing trend has been observed on Social Media platforms by Maharashtra Cyber that pictures of deceased actor Sushant Singh Rajput are being circulated, which are disturbing and in bad taste," it tweeted late Sunday night.

"It is emphasised that circulation of such pictures is against legal guidelines and court directions, and are liable to invite legal action," it added.

Urging netizens to refrain from posting such photos, the cyber department said the pictures already circulated should be deleted henceforth.

"In the digital age, every piece of information we read or watch needs to be cross-checked, verified and we all have to be careful before believing or forwarding them," it said.

After the actor's death, police said no note was found at the spot.

Police sources also said they did not find any foul play in their initial investigation.

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News Network
June 24,2020

New Delhi, Jun 24: Actor Bhumi Pednekar supported migrant labourers traveling long distances amid the coronavirus pandemic, in a rather unique way- by donating footwear to them.

The gut-wrenching images of migrants walking barefoot on the roads made the 'Pati Patni Aur Woh' actor take the plunge to help them.

Pednekar joined hands with a footwear company and a volunteer-based non-government organisation - The Robin Hood Army - to help the underprivileged with footwear.

The actor helped over 1000 migrant labourers in and around Ghaziabad in Murad Nagar, Govindpuram, Vijay Nagar, and distributed footwear among men and women across age-groups.

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