From Amazon Echo to Google home, why voice-based devices are a big hit in India

Agencies
February 11, 2019

Hey Alexa! Please play "Bhaja Govindam" by M.S. Subbulakshmi, goes the command every morning at my home and Alexa takes no time in obliging, playing the song by the legendary Carnatic vocalist as breakfast begins to roll.

This has become a routine at millions of Indian homes, indicating a clear trend about voice becoming the next conversational platform between people and devices.

As we head toward a world where data-driven machine intelligence powers conversations between brands and consumers, Indian consumers are now ready for this, frequently using smartphones to interact with brands and coordinate tasks.

According to Forrester, mobile penetration has allowed rapid, leapfrogging acceleration among metropolitan Indian online adults in the uptake of wearable devices and other smart technology.

Nearly 54 per cent Indians now use at least one wearable device. The smart home is at a similar turning point: 30 per cent use a smart TV, 16 per cent use a voice assistant speaker like Alexa-rich Amazon Echo or Google Assistant-driven Home, and 36 per cent use smart home devices like Internet-connected thermostats or home audio systems.

According to Meenakshi Tiwari, Forecast Analyst at Forrester, most of the digital consumers in India today are mobile consumers, doing multi-tasking on the go.

"Voice has much bigger role to play in the circumstance, which is further verified by the fact that 28 per cent of search queries in India are done by voice, and Hindi voice search queries are growing at over 400 per cent year on year," she told IANS.

It gives clear indication that voice will play a bigger role in India's digital space in near future.

"Smart speaker will also play critical in this direction which is evident from their increasing shipment and time spent by consumer on it," Tiwai added.

According to market research firm International Data Corp (IDC), the smart speakers' category in India, led by Amazon, grew 43 per cent in the second quarter of 2018.

"I personally believe that voice as a platform is going to lead the next wave of content searches, social conservation, and eventually, it will also become the medium of commerce, said Jaipal Singh, Senior Analyst, IDC India.

We already have voice-enabled devices which help us set routines, automate home appliances and provide on-demand information.

"In terms of devices install base in 2018, it has significantly improved as vendors have shipped a set of new devices ranging from mobile phones, ear pods, TVs and smart speakers with voice assistants feature enabled on them," Singh told IANS.

This novelty feature is really attracting a wide segment of users and obviously, millennials and Gen Z are leading the adoption as they are more comfortable to experiment with new technology.

According to Singh, smart speakers are very popular among the kids who mostly use those for educational content, listening mythological stories quizzing and playing games.

"However, playing music and setting alarms, asking for information from the internet are some of the popular tasks that Indian users prefer asking to voice assistants," the IDC analyst said.

There are still concerns on users spending time with voice assistants as it is yet to get the desired traction in India.

However, refined use cases with localised experiences are expected to lead the desired growth of voice-based devices in the coming years, the experts stressed.

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Agencies
June 16,2020

Paris, Jun 16: Increasing numbers of readers are paying for online news around the world even if the level of trust in the media, in general, remains very low, according to a report published Tuesday.

Around 20 percent of Americans questioned said they subscribed to an online news provider (up to four points over the previous year) and 42 percent of Norwegians (up eight points), along with 13 percent of the Dutch (up to three points), compared with 10 percent in France and Germany.

But between a third and a half of all news subscriptions go to just a few major media organisations, such as the New York Times, according to the annual Digital News Report by the Reuters Institute.

Some readers, however, are also beginning to take out more than one subscription, paying for a local or specialist title in addition to a national news source, the study's authors said.

But a large proportion of internet users say nothing could convince them to pay for online news, around 40 percent in the United States and 50 percent in Britain.

YouGov conducted the online surveys of 40 countries for the Reuters Institute in January, with 2,000 respondents in each.

Further surveys were carried out in six countries in April to analyse the initial effects of COVID-19.

The health crisis brought a revival of interest in television news -- with the audience rising five percent on average -- establishing itself as the main source of information along with online media.

Conversely, newspaper circulation was hard-hit by coronavirus lockdown measures.

The survey found trust in the news had fallen to its lowest level since the first report in 2012, with just 38 percent saying they trusted most news most of the time.

However, confidence in the news media varied considerably by country, ranging from 56 percent in Finland and Portugal to 23 percent in France and 21 percent in South Korea.

In Hong Kong, which has been hit by months of sometimes violent street protests against an extradition law, trust in the news fell 16 points to 30 percent over the year.

Chile, which has had regular demonstrations against inequality, saw trust in the media fall 15 percent while in Britain, where society has been polarised by issues such as Brexit, it was down 12 points.

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Agencies
May 10,2020

In the wake of the gas leak at a factory in Visakhapatnam, the National Disaster Management Authority (NDMA) has issued detailed guidelines for restarting industries after the lockdown and the precautions to be taken for the safety of the plants as well as the workers.

In a communication to all states and union territories, the NDMA said due to several weeks of lockdown and the closure of industrial units, it is possible that some of the operators might not have followed the established standard operating procedures.

As a result, some of the manufacturing facilities, pipelines, valves may have residual chemicals, which may pose risk. The same is true for the storage facilities with hazardous chemicals and flammable materials, it said.

The NDMA guidelines said while restarting a unit, the first week should be considered as the trial or test run period after ensuring all safety protocols.

Companies should not try to achieve high production targets. There should be 24-hour sanitisation of the factory premises, it said.

The factories need to maintain a sanitisation routine every two-three hours especially in the common areas that include lunch rooms and common tables which will have to be wiped clean with disinfectants after every single use, it added.

For accommodation, the NDMA said, sanitisation needs to be performed regularly to ensure worker safety and reduce the spread of contamination.

To minimise the risk, it is important that employees who work on specific equipment are sensitised and made aware of the need to identify abnormalities like strange sounds or smell, exposed wires, vibrations, leaks, smoke, abnormal wobbling, irregular grinding or other potentially hazardous signs which indicate the need for immediate maintenance or if required shutdown, it said.

At least 11 people lost their lives and about 1,000 others were exposed to a gas leak at a factory in Andhra Pradesh''s Visakhapatnam on May 7.

The incident took place after it restarted operations when the government allowed industrial activities in certain sectors following several weeks of lockdown.

The lockdown was first announced by Prime Minister Narendra Modi on March 24 for 21 days in a bid to combat the coronavirus threat. The lockdown was then extended till May 3 and again till May 17.

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Agencies
June 9,2020

New Zealand's research institute in Antarctica is scaling back the number of projects planned for the upcoming season, in an effort to keep the continent free of coronavirus, it was reported on Tuesday.

The government agency, Antarctica New Zealand, told the BBC on Tuesday that it was dropping 23 of the 36 research projects.

Only long-term science monitoring, essential operational activity and planned maintenance will go ahead.

The upcoming research season runs from October to March.

"As COVID-19 sweeps the planet, only one continent remains untouched and (we) are focused on keeping it that way," Antarctica New Zealand told the BBC.

The organisation's chief executive Sarah Williamson said the travel limits and a strict managed isolation plan were the key factors for keeping Scott Base - New Zealand's research facility - virus free.

"Antarctica New Zealand is committed to maintaining and enhancing the quality of New Zealand's Antarctic scientific research. However, current circumstances dictate that our ability to support science is extremely limited this season" she said.

Earlier in April, Australia announced that it would scale back its activity in the 2020-21 summer season.

This included decreasing operational capacity and delaying work on some major projects.

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