Amazon India partners with Kudumbashree to empower women entrepreneurs from Kerala

Agencies
February 27, 2019

Thiruvananthapuram, Feb 27: Amazon India Wednesday signed an MoU with Kudumbashree, a poverty eradication and women empowerment programme implemented by the State Poverty Eradication Mission of the Kerala Government for its pioneering programme- "Amazon Saheli".

Through this partnership, Amazon India will support, train and empower women entrepreneurs associated with the organisation and provide a marketplace for them to showcase their products to Amazon customers across the country, a press release said.

Kudumbashree is one of the largest women empowerment programmes in the world with more than 1,000 Community Development Societies and reaching more than four million women across 14 districts in Kerala.

The Saheli team will train and support women entrepreneurs associated with Kudumbashree and provide them a slew of benefits to enable them start selling online at zero initial cost. They will also be provided seamless onboarding assistance,imaging and cataloging, product listing, subsidized referral fee and free account management, the release said.

With this partnership, Amazon India will bring in the regional selection and unique products across categories like grocery, home and fashion accessories made by women entrepreneurs from the state.

Amazon has already conducted a pilot workshop and added products in grocery and personal care made by women artisans under the Kudumbashree account.

Within the first three weeks of the pilot, they have started receiving orders from states like Himachal Pradesh, West Bengal,Delhi,Karnataka and Andhra Pradesh, to name a few.

Pranav Bhasin, Director, Seller Experience, Amazon India, said participation of women entrepreneurs on the Amazon.in marketplace has been growing substantially over the past few years, especially since the inception of our dedicated program Amazon Saheli.

Kudumbashree was launched by the state government in 1997 to eradicate poverty in rural and urban areas of Kerala through community development schemes, under the leadership of Local Self Governments.

It is now also considered as one of the largest women empowering projects in India.

By supporting women weavers and handicraft experts, this association will change the socio-economic life of women in Kerala, both in urban and rural areas of the state, S Harikishore, Executive Director, Kudumbashree, said.

Launched in November 2017, with SEWA and Impulse Social Enterprise, Amazon Saheli currently has a diverse range of products listed by women entrepreneurs.

The programme offers extensive training and skill development workshops for its partners to help women entrepreneurs understand the nuances of online selling and develop skills and capabilities necessary to grow their business on Amazon.in.

The training workshops comprise sessions on listing of products, imaging and cataloging, packaging and shipping, inventory and account management and customer servicing.

The workshops are free and offer exclusive benefits, including assisted onboarding and mentorship programs.

Amazon Saheli works with 17 partners with the reach of 100,000 women entrepreneurs.

Currently,the Saheli program includes women entrepreneurs like housewives, domestic helpers, artisans etc.with thousands of products across 13 categories like apparel, jewellery and groceries.

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News Network
July 1,2020

Bengaluru, Jul 1: A day after the Government banned several Chinese apps, popular short-form video app Mitron reported that its daily traffic jumped up by more than 11 times.

Just 5 days after crossing the 10 million (1 crore) downloads milestone, Mitron has now announced that the app has been downloaded by 17 million (1.7 crore) users in India. Mitron app has been one of the most downloaded apps in India during the last two months.

"It is incredibly exciting to see the rapid adoption of Mitron by Indian users. 11-fold jump in traffic, immediately after the ban of Chinese apps, was beyond our expectations," said Shivank Agarwal, Founder, and CEO, Mitron.

Anish Khandelwal, Founder and CTO said, " We have built a solid backend infrastructure and our platform is now completely scalable and autonomous and that is helping us to cater to the sharp rise in traffic on Mitron App."

Mitron has been rapidly enhancing the product with several improvements for the users including an updated video upload process that is much easier, enhanced audio library with a wide choice of Indian content, and a feature that enables users to flag any inappropriate content easily.

Users uploaded millions of videos in 10 different languages and the number of videos viewed on the platform increased sharply to cross 30 million video views per hour.

Shivank added "We are a young company and we are hiring some of the best product & engineering talent to scale up Mitron rapidly. We are confident that we can build Mitron into one of the best apps in the short-form video space. Our focus is on building features and content that uniquely resonates with Indian users, while being sensitive to community standards and local laws in India and we believe that will help us build Mitron into a very large business."

Founded by two Computer Science engineers, Shivank Agarwal (alumnus of IIT Roorkee) and Anish Khandelwal (alumnus of Visvesvaraya National Institute of Technology), Mitron app is a short-form video app that allows users to create, upload and view entertaining short videos.

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News Network
January 18,2020

Kanpur, Jan 18: Kanpur has witnessed an Unnao-like incident as the out on bail accused in rape case attack the family members of the victim. The mother of the victim, who later died in the hospital, was brutally attacked by the accused. The accused reportedly attacked the victim's mother and her aunt on January 8.

The actual rape case goes back to 2018 when a group of men abducted a minor girl from her own society. The accused had reportedly raped her and also beaten up her mother.

A video of mother being beaten up reportedly went viral soon after.

The mother of the victim had reportedly filed a complaint against one of the accused for abducting and molesting her daughter two years ago at a tannery falling under jurisdiction of Chakeri police station. The main accused along with five others was booked under section 354 of the IPC (sexual assault of children) and sent to jail. Around two weeks ago, the accused got bail and on January 9 they attacked the deceased and her sister.

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News Network
March 26,2020

New Delhi, Mar 26: Despite repeated assurances by the Centre and state government of no shortage of food and essential services in Delhi, many daily wage earners have started fleeing the national capital on foot to return to their native villages in nearby Uttar Pradesh and other states because of the hardships being faced by them.
Most daily wage earners who are fleeing have complained that they are doing so because they will die of hunger due to lack of resources at their disposal.
"I am going to Azamgarh, my native place which is more than 800 kilometers from here. We have started walking towards our village. On the roads, if we get some vehicles then it will be all right otherwise we will continue on foot. I used to work in the construction sector but all work has stopped, we therefore have no other means to buy our rations. Atleast, food is guaranteed in our homes," Ghanshyam, a daily wage earner, told ANI here.
Rani, another daily wage earner, who was fleeing Delhi along with her family said, "Who would want to leave on foot, but what other options do we have. Our children will die of hunger, even if they are saved from the disease. That is why we are leaving."
While the government has been assuring that it will provide food and other essentials to the low-income groups, the people complained that they are yet to receive any help.
The departing of people has started despite repeated warnings by governments to prevent the influx of persons living in other states to curtail the spread of coronavirus.
Prince, who used to reside in Mongolpuri area of Delhi, said, "If we continue to stay the landlord will pester us for rent. The prices of all commodities are rising with each passing day, this way we will have nothing left to survive. We did not get any help from the government. I am, therefore, returning to Kasganj, which is close to 300 kilometres from Delhi. We will at least get food served twice a day in the village, nobody is offering us even water here."
Earlier on Tuesday, Delhi Chief Minister Arvind Kejriwal had announced Rs 5,000 for each construction worker under Construction Workers Welfare Board Fund.
Addressing a video conference here, he said, "The Delhi government will give Rs 5,000 to each construction worker as their livelihood has been affected due the outbreak of coronavirus."
He also said that the number of night shelters in the city has been increased and more food is being distributed to homeless people.
He also said that due to curfew, several people were not able to get food, and urged the public to send such people to the nearest shelters of the Delhi government, where food was being arranged.

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