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Mumbai, Mar 25: Filmmakers and actors, including Karan Johar, Taapsee Pannu and Ayushmann Khurrana, have pledged their support to a new initiative aimed at supporting the daily wage-earners who have been severely affected by the lockdown imposed to combat coronavirus.
The country is witnessing a 21-day lockdown, as announced by Prime Minister Narendra Modi, to contain the spread of the virus, which has claimed the lives of over 20,000 people globally.

The initiative, I Stand With Humanity, started by organisations -- the International Association for Human Values, the Art of Living Foundation and the Indian Film and TV Industry, will provide families of daily wage workers with 10 days of essential food supplies.

"I pledge to contribute and support this initiative! This is a situation that needs all our help, love, care and support," Karan posted on Twitter.

Taapsee said everyone must come forward to help the daily wage workers.

"This one for the daily wage workers. Because we need to do our bit for the ones who work with/for us. If not corona, lack of basic food might take them down. Let's help them to get through this," the actor wrote.

Ayushmann described the initiative as "truly noble".

"I vow to support this and contribute. India and Indians are under threat and each one of us have the power to make a difference. Let's support and care for each other as much as we can in this time of crisis. #Istandwithhumanity," he tweeted.

Kiara Advani and Rakul Preet Singh also pledged to contribute towards the initiative.

"Let's contribute! While some of us are safe at home, we can help those struggling right now... donate," Kiara said.

Rakul tweeted, "I support this noble initiative. Happy to contribute for this humanitarian cause. While staying safe at home, I urge every one else also to contribute online."

Actor Varun Sharma said, "I pledge to contribute & support this initiative #iStandWithHumanity"

"In times like these, we need to step up for the ones in need. I'm happy to contribute for this humanitarian cause. And guys whoever can help, you all can also contribute online," actor Sidharth Malhotra tweeted.

Filmmaker Nitesh Tiwari wrote, "There are a lot of daily wage earners who need our help during this tough time. Please help as much as you can. Here's the link to contribute online."

Actor Bhumi Pednekar said it was important to get together and help those who are "vulnerable and in need".

Actor Dia Mirza said, "We are in this together. YES we will help #DailyWageEarners get through this with hope and dignity. I am contributing to this effort and I hope many others in our fraternity will do as well."

Filmmakers Aanand L Rai and Sanjay Gupta have also backed the cause.

"One of the greatest gift a person can give another, is support. I whole heartily support this noble initiative. While staying safe at home, I urge every one else also to contribute online," Aanand tweeted.

Gupta called upon the public to help the daily wage-earners through the initiative.

On March 18, the Producers Guild of India had announced that they have set up a relief fund for daily wage-earners impacted by the shutdown of film, television and web productions amid coronavirus pandemic.

Their decision came after many filmmakers, including Sudhir Mishra, Vikramaditya Motwane and Anurag Kashyap, raised concerns over the impact of shutdown on the daily wage workers.

South star Pawan Kalyan announced on Twitter that he will donate Rs 1 crore to PM relief fund.

B N Tiwari, President of Federation of Western India Cine Employees (FWICE), however, claimed there has been no help from Bollywood personalities or the Producers Guild of India so far.

"In the South, Rajinikanth has donated Rs 50 lakh which is a great thing. But here, we haven't received any call or help from anyone from Bollywood yet."

"There is one production company called Frames that produces TV shows, they have given ration worth Rs 25 lakh but it is stuck at Navi Mumbai and we haven't been able to give that to workers as they can't come here. We are toying with the idea of taking help of police authorities to give the ration to the workers," Tiwari told news agency.

New Delhi, Jun 19: With the demise of Bollywood actor Sushant Singh Rajput stirring a debate on nepotism in the film industry, singer Sonu Nigam on Thursday spoke out on the "mafia" of the Indian music industry.

Nigam shared a 7-minute-long Vlog (video blog) on his YouTube channel where he is seen talking about roadblocks in the career of the newcomers created by big music labels and in turn urged them to be kind.

"I want to request everyone and especially our music companies to be kind because today an actor - Sushant Sigh Rajput - has passed away, tomorrow you can hear the same about a singer or a composer or a lyrics writer because unfortunately there is a bigger mafia in the music industry than the film industry," the 46-year-old musician said.

He then talks about how the young and struggling musicians are distressed because of the monopoly of "only two music companies" in the industry that rule and decide everything.

"I came into the industry years ago and at a younger age so I didn't fall in the trap but this new generation is going through a lot," he said.

"They are distressed because the composer would want to work with them, the producer and director would want to work with them but the music company would say 'no this is not our artist.' This is not right that the power is in just two hands - two music companies only - they will decide who will sing who will not sing," he added.

He then stressed on the fact that he is completely out of the music industry but the situation is very grim for the newcomers.

"I am out of it and neither do I have any wish to sing since the last 15 years, I am very happy in my own world but I have seen the frustration in the eyes, in the voice and in the words of new singers, new composers, new lyric writers," he said.

"They cry and if they attempt suicide you too will have to answer the questions. Be a little kinder please, to the newcomers because they are Gandharva (skilled singers), please be a little easy on them," he added.

Nigam then shared a personal experience and without naming anyone described how a powerful actor from the Bollywood industry had control over the music world too.

"It might happen with me that the song I am singing and the same actor who is being questioned these days would say 'don't make him sing' as he has deals with Arijit Singh. So, how can you use your power like that?" he said.

"You call me, ask me to sing, and then get my song dubbed. This is funny especially because I have been working since 1991 in Bombay, I have been working since 1989 in the music industry and if you do this with me then what will you do with the young generation," he added.

The 'Aal Izz Well' singer ended the Vlog urging the big music labels to be "a little more chill" and humane towards the younger lot and warned that the distress might cause the newcomers to attempt suicide.

"Guys you need to chill a little, be a little humane. Please don't torture the younger ones, please step into their shoes, they need you, they need your help, they need your kindness," he said.

"Even directors and producers are not happy because they are not being allowed to make the music that they wish to. This is not right. Creativity should not be only in two hands. Be kind so that more people do not suicide," he added.

The alleged suicide of Sushant Singh Rajput has led to a lot of controversies in the entertainment industry. The investigations in the matter are still underway.