Amitabh Bachchan first choice to replace Aamir for 'Incredible India' campaign; respect govt's decision, says Khan

January 8, 2016

New Delhi, Jan 8: Even as actor Aamir Khan asserted that India will always remain 'incredible' and said that he respects government's decision to discontinue with his services for 'Incredible India' campaign, reports suggested on Thursday that megastar and legend Amitabh Bachchan is Narendra Modi government's first choice as the new face of the initiative.

aamirAmitabh, the brand ambassador of Gujarat tourism, has emerged as the first choice of the campaign after actor Aamir Khan ceased to be its mascot.

"Amitabh Bachchan will be the first choice of the ministry for the job," a Tourism Ministry source said, adding actors Akshay Kumar, Deepika Padukone and Priyanka Chopra are among those under consideration.

He described the veteran actor as a "non-controversial" figure and noted that Bachchan was the key face for promotion of tourism in Gujarat which has seen an "upsurge" after he was hired by the state.

Khan, whose comments on perceived intolerance in the country had invited flak from BJP, ceased to be the mascot for the campaign as the contract for it expired.

"It was the (private) agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Tourism Minister Mahesh Sharma had said yesterday.

When asked about Aamir's removal as the mascot of 'Incredible India' campaign by news channels, Bachchan said 'PK' star's contract must have ended.

"I think you need to clarify first whether he is being removed because of something that he may have said or it's the end of his contract. I am sure that there must be some kind of difference there. I don't think that people are removed just because they did not agree or said something that is controversial," Bachchan said.

On the other hand, Aamir, 50, today made it clear that he never charged anything for his services over 10 years for the campaign.

"It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country," Aamir said in a statement.

Aamir said it had been an 'honour and a pleasure' for him to be the 'Brand Ambassador for the Incredible India campaign for the past 10 years'.

"I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service to my country, and this is how it will always be. Whether I am brand ambassador or not, India will remain Incredible, and that's the way it should be," he said.

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Agencies
August 2,2020

Mumbai, Aug 2: Oscar-winning director Alfonso Cuaron has come aboard as an executive producer on filmmaker Chaitanya Tamhane's movie The Disciple. The Marathi feature is set to represent India at the 77th edition of the Venice Film Festival. It will be screened in the Competition section of the prestigious film gala.

The movie, which is Tamhane's follow-up to his National Award-winning feature Court, has also been selected for 2020 Toronto International Film Festival's official line-up.

"I met Chaitanya through a mentorship program where I had the opportunity to watch his very superb debut film, Court  I was immediately impressed by his sense of cinema and fearless confidence to tell stories.

"He was part of most of Roma's process and I jumped to the opportunity to be part of the process of his second film The Disciple. I believe Chaitanya is one of the most important new voices of contemporary cinema," Cuaron said in a statement.

Tamhane said he is honoured to have Cuaron aboard the film.

"It’s a bit surreal and an incredible honour for me to have one of the most recognised and acclaimed filmmakers in the world be part of 'The Disciple'. In some ways, this validation from Alfonso Cuaron is even more," he added.

The Disciple, a 127-minute long feature, stars Aditya Modak, Arun Dravid, Sumitra Bhave, and Kiran Yadnyopavit. It has been produced by “Sir” actor Vivek Gomber through his Zoo Entertainment Pvt. Ltd.

The Disciple marks Tamhane’s return to Venice after he won the Best Film - Orizzonti and Lion of the Future award for Court in 2014.

Court, a poignant commentary on India's judicial system, also won the National Film Award for Best Feature Film in 2015 and was India's official entry for the Best Foreign Film at the 2016 Oscars.

Endeavor Content will sell North American rights and New Europe Film Sales boards the film as an international sales agent.

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News Network
April 6,2020

New Delhi, Apr 6:  In an attempt to pump up Indians with positivity amid the testing times of coronavirus, Bollywood's most prominent actors like Akshay Kumar, Kartik Aaryan, Tiger Shroff, Taapsee Pannu, Kiara Advani, joined hands and launched a hope anthem - 'Muskurayega India.'

The song is set on the optimistic theme that sends out the message that the country will smile again if the country supports each other in the current crisis situation.

An initiative of Akshay Kumar's Cape of Good Films, the video of the song features all the lead actors of the industry including Ayushmann Khurrana, Bhumi Pednekar, Sidharth Malhotra, Vicky Kaushal, Raj Kumar Rao, Ananya Panday, Kriti Sanon, Jacky Bhagnani, and Rakul Preet.
Curated by Jackky Bhagnani's music label JJust Music and composed and sung by the talented Vishal Mishra, 'Muskurayega India' is a symbol of India's spirit of solidarity, battling against the coronavirus pandemic.

The soulful song penned by Kaushal Kishore also features cricketer Shikhar Dhawan and famous Mumbai based Radio Jockey Malishka.
The video of the song starts with Prime Minister Narendra Modi's televised address in which he is seen assuring the country that every Indian will come out victorious from the coronavirus crisis.

The video then features all the prominent faces of the cinema industry giving out the message of hope from their balconies, terrace and other spots of their houses.

The song urges people to stay home and support the people who are working to combat the virus, like police officials, and medical practitioners on duty amid the lockdown.

A locked-down view of some of the most prominent spots in the country like the India Gate, Hawa Mahal, and Mumbai's beaches are also featured in the video.

The song also spreads the message of social distancing and washing of hands to keep the infection away.

The video ends with a rhythm of the national anthem with the celebrities standing still to honour it and finally fades away with the Indian national flag.

As the country battles the novel coronavirus, the song is an attempt to uplift the spirit of togetherness of every Indian during the unprecedented crisis.

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News Network
April 2,2020

Mumbai, Apr 2: Ramayan, the over three-decade-old TV series based on Hindu mythology, garnered 170 million viewers in four shows over the last weekend in its new avatar, the BARC said on Thursday.

This catapulted the Ramanand Sagar production as the highest watched serial in the Hindi general entertainment space ever, the Broadcast Audience Research Council said.

The show was relaunched last Saturday amid the gloomy times of lockdown due to the COVID-19 pandemic, and a lot of thrust laid by the government machinery to popularise the series.

BARC's chief executive Sunil Lulla said the numbers notched up by the series was a bit surprising and called the move as a brilliant one by the Prasar Bharti.

He said eventually, we will also see advertisers flock the series which will be running for a few more days.

The inaugural show of the series on Saturday morning had 34 million viewers glued to their TV sets watching and enjoyed a rating of 3.4 per cent, while a telecast the same evening had 45 million viewers and a rating of 5.2 per cent.

The show bettered its performance on Sunday, with 40 million and 51 million people watching it in the morning and evening telecasts, respectively.

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