Any film I star in will become bigger: Shah Rukh Khan

September 29, 2014

Mumbai, Sept 29: Superstar Shah Rukh Khan has had a tryst with off-beat films with 'Maya Memsaab', 'Swades', 'Chak De! India', but does not understand the concept of this genre as he feels his presence can turn any unconventional film into a mainstream money-spinner.

Shah Rukh KhanThe 48-year-old actor, best known for his romantic hero act in films, said he did take a few risks with his movies but since he is such a big star, his experimental films also find audience.

"What is an off-beat film? You put me in an off-beat film and it will become on-beat. Like 'Chak De! India' was an off-beat film and it did really well money wise. It is the biggest success of my career," Shah Rukh said.

"I think any film that I am part of will become bigger than it was meant to be as I am big movie star. Even if it is an off-beat movie, people will watch it and so it will become on-beat. I did 'Maya Memsaab', 'Oh Darling Yeh Hai India', 'Darr', 'Baazigar', 'Swades', 'Chak De! India' and others so I do off-beat films whenever I feel like doing it," he said.

However, Shah Rukh said that he is cautious about starring in off-beat films and will never take up such projects just to comply with what others want him to do.

"I will never do anything that others want me to do. I have enough money, I am a rich star, I am famous and have enough awards. I will do films that make me happy like I did 'Ra.One' because my children likes superheroes. My father played hockey so I wanted to do 'Chak De'. It is important to feel excited about doing what you want to," he said.

Shah Rukh said that his forthcoming releases YRF's 'Fan' and Rahul Dholakia's 'Raees' fall in the category of off-beat cinema and he is happy to be a part of them. The star, who has been in the industry for over two decades, said even at this stage of his career he does not worry about his work as he knows he is evolving as an actor with each passing day.

"I have no worries at all. I am good at the craft, I am at a good level. I know my choices and do my best. I have no worries as every day you evolve as an actor. Actors don't worry and if they do they are not actors they are stars. And I am an actor. My stardom overshadows my work," he said.

Shah Rukh is aiming to usher in a crackling Diwali at the box office with his upcoming multi-starrer film 'Happy New Year'. The movie will see the reunion of SRK and choreographer-turned-director Farah Khan after the success of 'Main Hoon Naa' and 'Om Shanti Om'.

The actor said during the making of the film, which also stars Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah, he learnt many important lessons especially the virtue of being patient.

"I have never done an ensemble film where everyone has an equal part. When you are trying to entertain people you have to get bigger and better. 'Happy New Year' is a venture which we all have tried to take it to the biggest level possible to entertain people so that they are happy on Diwali.

"As an actor who has worked for 20 years and who could lose patience easily I think what this film has taught me is you got to be patient. Every good thing comes with patience. It doesn't come with speed, aggression. I think patience is another name for creativity," Shah Rukh said. 'Happy New Year', produced by SRK's banner Red Chillies Entertainment, will hit theatres on October 24.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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News Network
April 6,2020

New Delhi, April 6: Acknowledging on being scared and talking of not seeing his family for three weeks, actor Salman Khan along with nephew Nirvaan on Sunday shared their lockdown experience in a video message.

The 54-year-old star, without disclosing where the actor actually is, shared a video message on Twitter along with his brother Sohail Khan's son, Nirvaan.

Salman began the one-minute and 26-seconds long video, by saying: "We came here for a few days and now we're stuck and scared"

The 'Bharat' actor then introduced Nirvaan and asked him "How long has it been since you saw your father?", to which Nirvaan replied, "It must have been three weeks."

"I have not seen my father for three weeks. We are here and he is alone at home," Salman added.

The 'Sultan' actor then asks the boy: "You remember the film dialogue, 'the one who got scared, died.' It does not apply here in this situation. We are scared and bravely we admit that we are scared. Please don't be brave in this situation."

Nirvaan also further requested everybody to stay safe and maintain social-distance.

"I think it's better for everyone to stay home, avoid contact and I think the longer we stay indoors the faster this ends," he added.

The 'Bajrangi Bhaijaan' star concluded the video by saying: "The one who got afraid saved himself and lives of others around him. Moral of the story, 'We're all scared'."

Urging people to take the government's advisory of self-isolation seriously amid the rising cases of coronavirus in the country, the megastar had earlier shared a video message for fans. 

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News Network
January 10,2020

Mumbai, Jan 10: Superstar Salman Khan on Friday announced that his Eid 2021 release will be titled "Kabhi Eid Kabhi Diwali".

The 54-year-old actor took to Twitter to announce the movie which will be written and produced by filmmaker Sajid Nadiadwala.

"Housefull 4" helmer Farhad Samjhi will be directing the film.

"Announcing my next film... 'Kabhi Eid Kabhi Diwali'. Story and produced by Sajid Nadiadwala. Directed by Farhad Samji. Eid 2021," Salman tweeted.

The actor, whose last release "Dabangg 3" performed moderately at the box office, will next be seen in Prabhudheva's "Radhe". The film will hit the theatres on Eid this year.

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