Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
June 30,2020

Malabar, Jun 30: I-League club Gokulam Kerala's former assistant manager Muhammad Alloush on Monday died due to COVID-19. He was 44.

Alloush, who was with the football club in its inaugural season, was working as technical director at Egyptian club Tanta SC at the time of his demise.

Alloush's mother had also succumbed due to the deadly virus earlier.

"We're deeply saddened by the death of our former assistant manager Muhammad Alloush, aged 44, after contracting Covid_19. The thoughts of everybody at Gokulam Kerala Football Club are with Alloush's family and friends at this sad time. Rest in peace, Alloush," Gokulam Kerala FC tweeted.

Meanwhile, with a spike of 18,522 COVID-19 cases in the last 24 hours, India's coronavirus count stands at 5,66,840, said the Union Health and Family Welfare Ministry on Tuesday.

According to the Ministry, 418 deaths due to COVID-19 were reported in the last 24 hours. The number of deaths in the country now stands at 16,893.

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Agencies
May 26,2020

Some of the ICC guidelines on resumption of cricket border on the impractical and will need a review when the cricketing world is closer to action, feel former players Aakash Chopra, Irfan Pathan and Monty Panesar.

Last week, the International Cricket Council recommended a host of "back to cricket" guidelines including 14-day pre-match isolation training camps to ensure the teams are free from COVID-19.

The world body issued training as well as playing guidelines which will drastically change the way the game is played.

Among them are regular hand sanitising when in contact with the ball, no loo or shower breaks while training, minimising time spent in the changing room before and after a game, no use of saliva on ball and no handing over of personal items (cap, sunglasses, towels) to fellow teammates or the on-field umpires.

"Social distancing is very doable in individual sport but very tough in a team sport like cricket and football. If you need a slip during the game, would you not employ it?

"If the team is going through a 14-day quarantine and is being tested for COVID-19, I am fine with that process. Now, after that, if we have more guidelines for the players during the game, then you are making things complicated. Then there is no point of a quarantine period," former India pacer Pathan told PTI.

Safety cannot be compromised but regularly sanitising hands during the game will be too much to ask from the players.

"Safety is paramount but we should not make the game complicated. If a bowler or fielder has to sanitise hands every time he touches the ball, then it would be very difficult.

"You can shorten the process of giving the ball to the bowler. Instead of the usual chain (wicket-keeper to cover fielder to bowler), the keeper can straight away give the ball to the bowler but even then the bowler will have to sanitise hands six times in an over," said Pathan seeking more clarity on the guidelines.

Former India opener Chopra said it is still pre-mature to prepare a fixed set of guidelines for resumption of cricket as the situation is evolving "every day".

"That (regular hand sanitisation after contact with ball) is obviously impractical but my big question is when the game happens in a bio secure environment and everyone is quarantined and tested, do these additional measures make a difference?

"On the field, I can still understand but what happens when you go back into the dressing room? How do you practice social distancing there? So it becomes quite complicated.

"To be honest it is all very premature. Once they get closer to resumption, which will take some time, there will be more clarity," said Chopra.

International cricket is likely to resume in July with England hosting West Indies and then Pakistan.

Bundesliga football league has already begun in Germany behind closed doors and by the time cricket resumes, more sporting competitions would have restarted and Chopra feels that will help cricket decide the way forward in post COVID-19 times.

"By the time cricket resumes, more football would have started after Bundesliga. Cricket can take lessons from there, collect data and ideas and see what is practical and what is not."

Former England spinner Panesar foresees the start of the England-West Indies series making things a lot clearer for the entire fraternity than they are at the moment.

"The 14 day quarantine is very much needed and well done to the ICC for including that. I think we will see resumption of international cricket with England hosting West Indies in July. We might have some practical ideas then, the other countries would also be watching keenly and will learn how to go about it.

"But measures like regular hand sanitising is not going to be practical. May be you could sanitise every one hour but it can't be regular during the game," said Panesar.

While Pathan feels the on-field safety measures will make managing over-rate a bigger challenge for teams, Chopra said no loo or shower breaks during training won't be that much of an issue.

"Training is still controllable. You don't have to be there for a long time but you would still have to use the restroom at some stage. You may avoid taking a shower but you will have to use the restroom.

"I think the idea of these guidelines is to make cricketers more aware that you have to take care of yourself and inculcate habits which are in everyone's interest in the current scenario," added Chopra.

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Agencies
January 25,2020

Headingley, Jan 25: England have become the first team in the world to score 500,000 runs in Test cricket. They achieved the feat during the ongoing fourth and final Test against South Africa being played at The Wanderers.

On Friday - the opening day of the Test match -- England captain Joe Root's single through the covers took the Three Lions to a landmark 500,000 run-mark in the longest format of the game. They achieved the feat in their 1022nd Test match.

Australia comes second in the list, with 432,706 runs in 830 Tests. India, meanwhile, are third, with 273,518 runs in 540 Tests, followed by West Indies (270,441 runs in 545 Tests).

In the third Test played at St George's Park in Port Elizabeth, England had become the first team to play 500 Test matches on foreign soil. Australia are the second team to play the most away Test with 404 matches they have played so far.

India have played 268 Tests on foreign soil in which they have won 51, lost 113 and 104 have ended in a draw.

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