Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
July 1,2020

New Delhi, Jul 1: After being named as India's 'Most Valuable Player' in Test cricket in the 21st century, all-rounder Ravindra Jadeja on Wednesday said that he will always aim to give his best for the country.

His remark came as Jadeja achieved an MVP rating of 97.3 and as a result, he was also rated as the second most valuable player Test player worldwide, only second to Sri Lanka's Muttiah Muralitharan.

"Thank you Wisden India for naming me the 'Most Valuable Player'. I would like to thank all my teammates, coaches, fans, and well-wishers for your support as I aim to give my best for our country. Jai Hind," Jadeja tweeted.

Based on CricViz's market-leading analytics, each player in world cricket was awarded an 'MVP rating' by Wisden using a statistical model to rank their 'match impact' compared to their peers.

Jadeja has played in 49 Tests from 2012, managing to score 1,869 runs and has also picked up 213 wickets.

"It might come as a surprise to see Ravindra Jadeja, India's spin-bowling all-rounder, feature as India's number one. After all, he's not even always an automatic pick in their Test team. However, when he does play he is picked as a frontline bowler and has batted as high as No.6 - contributing to a very high match involvement," the official website of Wisden quoted CricViz's Freddie Wilde as saying.

"But Jadeja's position is based on more than simply volume: it's what he does when he's involved that really counts. The 31-year-old's bowling average of 24.62 is better than Shane Warne's and his batting average of 35.26 is better than Shane Watson's. His batting and bowling average differential of 10.62 runs is the second-best of any player this century to have scored more than 1,000 runs and taken 150 wickets. He is an all-rounder of the very highest quality," he added.

With the bat in hand, Jadeja has managed to score one century and 14 fifties in the longest format of the game.

He was last seen in action during India's two-Test series against New Zealand earlier this year.

He would have been in action for the Chennai Super Kings (CSK) in the IPL had the tournament commenced from March 29.

However, the IPL has been postponed indefinitely due to the coronavirus pandemic.

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News Network
June 30,2020

Malabar, Jun 30: I-League club Gokulam Kerala's former assistant manager Muhammad Alloush on Monday died due to COVID-19. He was 44.

Alloush, who was with the football club in its inaugural season, was working as technical director at Egyptian club Tanta SC at the time of his demise.

Alloush's mother had also succumbed due to the deadly virus earlier.

"We're deeply saddened by the death of our former assistant manager Muhammad Alloush, aged 44, after contracting Covid_19. The thoughts of everybody at Gokulam Kerala Football Club are with Alloush's family and friends at this sad time. Rest in peace, Alloush," Gokulam Kerala FC tweeted.

Meanwhile, with a spike of 18,522 COVID-19 cases in the last 24 hours, India's coronavirus count stands at 5,66,840, said the Union Health and Family Welfare Ministry on Tuesday.

According to the Ministry, 418 deaths due to COVID-19 were reported in the last 24 hours. The number of deaths in the country now stands at 16,893.

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News Network
June 10,2020

New Delhi, Jun 10: Former India skipper Rahul Dravid has praised the batting of MS Dhoni during the backend of a match, saying that the wicket-keeper often played during the period as if the result did not really matter to him.

Dravid also said that in pressure-cooker situations, not worrying about consequences can help players bring out the best in themselves.

"You watch MS Dhoni play during the backend of a match when he was at his best, you always felt like that he is doing something really important to him but he is playing it like the result does not really matter to him," Dravid told Sanjay Manjrekar during a videocast hosted by ESPNCricinfo.

"I think you need to have that or you need to train for it. It is a skill that I never had. The consequences of any decision mattered to me. It would be interesting to ask MS Dhoni that is this something that has come naturally to him or did he work on this during his career," he added.

Dhoni made his ODI debut against Bangladesh in 2004, but he truly arrived in the series against Pakistan in 2005 when he scored 148 runs in the second ODI of the six-match series at Vishakapatnam.

He is the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy). Under his leadership, India also managed to attain the number one ranking in Test cricket.

He first led an inexperienced Indian side to the T20 World Cup triumph in 2007. He then took over ODI captaincy, but he had to wait for leading the Test side as Anil Kumble was doing the duties in the longest format.

Over his career, Dhoni has been reowned for his finishing skills and he is often viewed as the best finisher that the game has ever seen.

In December 2014, Dhoni announced his retirement from the longest format of the game.

Then in 2017, Dhoni handed over the captaincy reins to Virat Kohli in the 50-over format.

Dhoni was slated to return to the cricket field on March 29 in the IPL's opening match between CSK and Mumbai Indians. However, the tournament has been suspended indefinitely as a precautionary measure against coronavirus.

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni recently had to face criticism for his slow batting approach during India's matches.

Earlier this year, Dhoni did not find a place in the list of BCCI's centrally contracted players from October 2019 to September 2020.

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