Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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May 12,2020

New Delhi, May 12: Chennai Super Kings have rejected the idea of an IPL with only Indian players in the near future, differing with Rajasthan Royals, the franchise which is keen on the option given the circumstances caused by the COVID-19 pandemic.

The IPL, which is indefinitely postponed, can be held in the September-October window if the scheduled T20 World Cup in Australia doesn't take place.

"CSK is not keen to do an IPL with only Indian players. That way it would be playing another Syed Mushtaq Ali Trophy (domestic T20 competition). The franchise has not been in touch with the BCCI of late as the situation is worsening," a CSK source said on conditions of anonymity.

"Let's hope we can have the IPL later this year," he added.

CSK are three-time IPL champions, making them the second most successful team in the event's history after Mumbai Indians, who have won the tournament four times.

The BCCI is also very keen to stage the IPL and if it doesn't happen, the world's richest board would be in financial trouble like Cricket Australia.

"The board will take a revenue hit of Rs 4000 crore if it doesn't happen. The board will be in a big problem," BCCI treasurer Arun Dhumal said earlier this week.

With COVID-19 cases continuing to rise in India, the board and IPL team officials see little point in discussing when the event can be held.

"There has been no discussion with the BCCI ever since it postponed the IPL. There is no point in discussing also as things are unlikely to be okay anytime soon," the CSK source said.

"We expect the BCCI to take the best possible decision when the time comes," he added.

For the IPL to happen with foreign players, travel restrictions, which are currently in place, will have to be eased.

There is an option of conducting the IPL outside India and Sri Lanka Cricket has even offered to host the biggest T20 league in the world.

M S Dhoni was expected to make a much-awaited comeback with the IPL but that too has been postponed indefinitely.

Teammates like Suresh Raina and Piyush Chawla have already spoken about how eager Dhoni was to return.

According to them, Dhoni had the determination of a youngster before the league was suspended due to the lockdown imposed to contain the pandemic.

"Dhoni is his own man but I see him playing the IPL for at least two three years. When it comes to playing for India, only he knows best," the source added.

Last month, Rajasthan Royals executive chairman Ranjit Barthakur had said the franchise was open to a shortened IPL with only Indian players.

"Earlier we could not think of an Indians-only IPL but now there is enough quality to choose from. It is better to have an Indians-only IPL than not have it at all," he had told news agency.

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May 5,2020

May 5: Former Pakistan speedster Shoaib Akhtar says he is interested in becoming India's bowling coach if there is an offer, asserting that he is capable of grooming "more aggressive, fast and talkative" pacers.

Akhtar expressed his willingness in an interview on social networking app 'Helo'.

Asked if he would like to be associated with the Indian bowling unit in future, he responded in the positive. India's current bowling is Bharat Arun.

"I will definitely. My job is to spread knowledge. What I have learned is knowledge and I will spread it," Akhtar said.

One of the fastest bowlers to have played the game, he added, "I will produce more aggressive, fast and more talkative bowlers than the current ones who will tell-off the batsmen in a way that you will enjoy a lot."

He said he has always wanted to share his knowledge among budding cricketers and that he is looking to produce more aggressive bowlers.

He also added that he would like to "coach" IPL franchise Kolkata Knight Riders, for whom he has played in the cash-rich T20 league's inaugural edition.

The former pacer also spoke about his early interactions with Indian batting great Sachin Tendulkar in the 1998 series.

"I had seen him but didn't know how big a name he was in India. In Chennai, I got to know that he was known as a god in India.

"Mind you, he is a very good friend of mine. In 1998, when I bowled as fast as I could, Indian public celebrated with me. I have a big fan following in India," Akhtar said.

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March 21,2020

London, Mar 21: The England and Wales Cricket Board (ECB) has suspended all professional cricket till May 28, delaying the start of the new season, due to the COVID-19 pandemic.

The ECB took the decision following discussions with the First-Class Counties, the Marylebone Cricket Club (MCC) and the Professional Cricketers' Association (PCA).

"It was agreed that, given the current information available, a seven-week delay to the start of the season is the most appropriate approach," an ECB media statement said.

The Board also announced that it is working on three new options, including the three-Test series against West Indies, the T20 Cup and the women's schedule against India, for a possible start in June, July or August.

"Close liaison with the Government will continue, with discussions on the potential of starting the season behind closed doors and giving sports fans the opportunity to live broadcast action," the statement said on Friday.

"The potential for reduced versions of competitions, should the season become further truncated, will also be discussed."

The ECB said it will meet as needed to review the position and make further decisions as the UK situation unfolds.

"During this period of deep uncertainty it is the ECB’s first priority to protect the wellbeing of everyone within the cricket family, from players, to fans and colleagues across the game,’’ ECB Chief Executive Officer Tom Harrison said.

"The decision to delay the start of the season has been essential, given the circumstances the nation faces. I am reassured by the collaborative effort from across the game that together, we will make the very best of whatever length of season we are able to safely schedule in the coming months," he added.

He said this would give the ECB time to keep pace with a fast-moving situation and continue to plan for how a revised season might look.

"Critically, we can also remain as flexible and adaptable as possible, within the obvious restrictions we face."

Last week, England's tour of Sri Lanka was called off mid tournament in view of the rising threat of the pandemic.

"Securing the future of the game will be a primary focus as we plot a revised schedule with an emphasis on the most financially important forms of the game for the counties across international and domestic cricket," Harrison said.

The COVID-19 global death toll has climbed past 11,000 with more than 250,000 infected. In UK, close to 4000 have tested positive so far and 177 died.

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