Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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May 15,2020

New Delhi, May 15: Former England skipper David Gower feels Sourav Ganguly has the right "political skills" to lead the ICC one day and he has already displayed that as BCCI president, which is a "far tougher job".

The elegant left-hander is very impressed with Ganguly's leadership abilities and believes that he has what it takes to head the global body in the future.

"One thing I have learnt over the years is that if you are going to run BCCI, you need to be many, many things. Having a reputation like he (Ganguly) has is a very good start, but you need to be a very deft politician.

"You need to have control of a million different things," Gower said ahead of "Q20", a unique chat show for the fans presented by 'GloFans'.

Gower reckons being president of the BCCI is the toughest job imaginable in world cricket.

"And of course, you need to be responsible for a game that is followed by, I mean, should we say a billion people here in India," he said.

"We all know about the immense following for cricket in India. So it is indeed a wonderful thing to behold. Sourav has the toughest task imaginable in charge of BCCI, but so far I would say the signs are very good.

"He has listened, given his own opinion and has pulled strings gently," he said.

Political skills are a must in administration and that's where Gower finds his fellow left-hander ticking all the boxes.

"He is a very, very good man and has those political skills. He has the right attitude and can keep things together and will do good job. And if you do a good job as BCCI chief in the future, who knows?

"But I would actually say the more important job, to be honest, is running BCCI. Being head of ICC is an honour, there is a lot that can be done by ICC, but actually look at the rankings, look at where the power is heading up. BCCI is definitely the bigger job," he said.

On the cricketing front, Gower believes World Test Championship has given the format much-needed context.

"The idea of this World Test Championship has come about for one very simple reason that people are worried about the survival of Tests. Back in the seventies, eighties, I don't think we needed context to be fair.

"Test cricket was very much more obviously the most important format and if there was anything to be judged by, it was the performances in Test matches both as an individual and as a team.

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News Network
January 19,2020

Rome, Jan 19: India's star wrestlers Bajrang Punia and Ravi Kumar Dahiya kicked off the Olympic year in style, winning a gold medal each in their respective weight categories at the Rome Ranking Series here.

The 25-year-old Bajrang staged a remarkable comeback to secure a 4-3 win against USA's Jordan Michael Oliver in the summit showdown of the 65kg freestyle category.

Ravi, who competed in the 61kg category instead of his regular 57kg, also bagged gold after getting the better of Kazakhstan's Nurbolat Abdualiyev 12-2 in his final bout late on Saturday night.

The 23-year-old from Sonepat had made the final round after securing impressive wins over Moldova's Alexaandru Chirtoaca and Kazakhstan's Nurislam Sanayev.

Up against one of India's biggest medal prospects in the Tokyo Olympics, Oliver conceded that it was not his night against Bajrang.

The American lauded the competitive spirit of Bajrang.

"Wasn't my night… but I got a lot of work to do to be where I want to be! Hats off to @BajrangPunia dude is heck of a competitor! Until next time my friend," the American tweeted.

Bajrang had to sweat it out in the first round against Zain Allen Retherford of the USA before prevailing 5-4.

In the quarterfinal, the ace Indian wrestler went past another American Joseph Christopher Mc Kenna 4-2, before getting the better of Vasyl Shuptar of Ukraine 6-4 in the semi-finals.

However, it was curtains for Jitender in the 74kg and world championship silver medallist Deepak Punia in the 86kg category.

Jitender won his first bout against Denys Pavlov of Ukraine 10-1 before going down in the quarterfinals against Turkey's Soner Demirtas 4-0.

Jitender got a chance to fight in the repechage after Demirtas entered the final, but the Indian wasted the opportunity, losing 2-9 to Daniyar Kaisanov of Kazakhstan.

In the 86kg category, Deepak crashed out in the opening round, losing 1-11 to Ethan Adrian Ramos of Puerto Rico.

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February 18,2020

Feb 18: Spinner Poonam Yadav claimed three wickets as India geared up for the ICC women's T20 World Cup with a thrilling two-run win over the West Indies in a low-scoring warm-up match in Brisbane on Tuesday. Electing to bat, India posted a lowly 107/8 in their stipulated 20 overs before returning to restrict the West Indies to 105/7. Chasing 108 to win, West Indies were comfortably placed at 57 for one in 13 overs when Deepti Sharma struck, cleaning up opener Lee-Ann Kirby (42) to trigger a collapse. Soon skipper Stafanie Taylor (16), Chedean Nation (0) and Deandra Dottin (1) were back in the hut as West Indies slipped to 67 for five in the 17th over.

Hayley Matthews (25) and Chinelle Henry (17) blasted three fours and a six in the 19th over to leave them with 11 to get off the last six balls.

Henry blasted Poonam for a four but the Indian dismissed Matthews in the fourth ball.

West Indies needed three runs off the last ball but Henry was caught by Veda Krishnamurthy.

Earlier, India's top-three failed to fire as they were reduced to 17 for three in 3.1 overs.

Opener Smriti Mandhana (4) lasted just six balls, while Jemimah Rodrigues (0) failed to open her account.

Young Shafali Verma blasted a couple of fours before being caught by Britney Cooper off Shamilia Connell (2/20).

Skipper Harmanpreet Kaur (11), too, didn't stay long, while Krishnamurthy was cleaned up by Afy Fletcher (1/26), as India slumped to 52 for five in 11.2 overs.

Deepti Sharma made a 32-ball 21 before becoming a victim of Anisa Mohammed (2/16), while Pooja Vastrakar (13) was removed by Aaliyah Alleyne (1/9).

Stafanie taylor then got rid of Taniya Bhatia for 10. Shikha Pandey finally smashed a 16-ball 24 to give some respectability to the total.

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