Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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Agencies
February 5,2020

Hamilton, Feb 5: Ross Taylor and Tom Latham played knocks of 109 and 69, respectively, as New Zealand defeated India by four wickets in the first ODI of the three-match series here at the Seddon Park on Wednesday.

Chasing 348, New Zealand got off to a steady start as openers Martin Guptill and Henry Nicholls put on 85 runs for the first wicket, however, India finally got the breakthrough in the 16th over as Shardul Thakur dismissed Guptill (32).

Tom Blundell and Nicholls then put on 24 runs for the second wicket, but their vigil came to an end in the 20th over as Kuldeep Yadav had Blundell (9) stumped at the hands of wicket-keeper KL Rahul, reducing Kiwis to 109/2.

Nicholls then retrieved the innings for the hosts as he found support in Ross Taylor. The duo mixed caution with aggression to stitch together a partnership of 62 runs. But with their back against the wall, skipper Kohli lifted the side up as he ran out Nicholls (78) in the 29th over, reducing New Zealand to 171/3.

Skipper Tom Latham, came out to bat next, and he increased the tempo of the Kiwi innings. He took a special liking to Kuldeep and kept on sweeping him to pick easy boundaries on the legside.

Taylor and Latham put on a stand of 138 runs to take Kiwis closer to victory. But with 39 runs away from the target, Kuldeep dismissed Latham (69) to revive India's hopes of making a comeback.

Mohammed Shami removed Jimmy Neesham (9) in the 46th over while Colin de Grandhomme (1) was sent packing via a run-out to send cat among the pigeons in the Kiwi camp. In the end, Mitchell Santner and Taylor took the hosts over the line by four wickets and with 11 balls to spare.

Earlier, Shreyas Iyer and KL Rahul's knocks of 103 and 88, respectively, helped India post 347/4 in the allotted twenty overs.

After being put in to bat, India got off to a quickfire start as openers Prithvi Shaw and Mayank Agarwal put on 50 runs. Colin de Grandhomme finally provided the breakthrough to the Kiwis as he sent Shaw (20) back to the pavilion in the eighth over.

Agarwal (32) was also dismissed soon after by Tim Southee and the Men in Blue were reduced to 54/2 in the ninth over.

Skipper Virat Kohli and Shreyas Iyer then retrieved the innings for the visitors as the duo put on 102 runs for the third wicket. Kohli brought up his 58th half-century in the 28th over.

Ish Sodhi got the crucial breakthrough of Kohli (51) in the 29th over as he clean bowled him to reduce India to 156/3. However, Iyer continued to march on and brought up his maiden ODI century in the 43rd over.

KL Rahul, who came in to bat at number five provided the much-needed impetus to the innings. He along with Iyer put on a stand of 136 runs for the fourth wicket.

Iyer (103) was finally sent back to the pavilion by Southee in the 46th over, reducing India to 292/4.

In the final overs, Rahul and Kedar Jadhav hammered the Kiwi players to take India's score past the 340-run mark. Jadhav remained unbeaten on 26.

Brief Scores: New Zealand 348/6 (Ross Taylor 109*, Henry Nicholls 78, Kuldeep Yadav 2-84) defeat India 347/4 (Shreyas Iyer 103, KL Rahul 88*, Tim Southee 2-85) by four wickets.

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News Network
April 19,2020

Zurich, Apr 19: Former Indian captain Bhaichung Bhutia was among the 50 footballers to take part in the FIFA's initiative to pay tribute to 'humanity's heroes' amid the coronavirus pandemic.

FIFA, in its statement, expressed gratitude towards all the healthcare workers and other professionals who are giving their all to ensure society continues to function in the face of the coronavirus.

"To all of these heroic people: football thanks you, football remembers you and football supports you," FIFA said in a statement.

FIFA shared a video on their official Twitter handle where footballers from present and past came been seen applauding the frontline workers.

The 50 fotballer were Bhutia, Holger Badstuber, David Beckham, Lucy Bronze, Gianluigi Buffon, Cafu, Fabio Cannavaro, Iker Casillas, Deyna Castellanos, Giorgio Chiellini, Charlyn Corral, El Hadji Diouf, Youri Djorkaeff, Han Duan, Magdalena Eriksson, Samuel Eto'o, Pernille Harder, Javier Hernandez, Luis Hernandez, Kaka, Harry Kane, Carli Lloyd, Harry Maguire, Diego Maradona, Marta, Vivianne Miedema, Ajara Nchout, Michael Owen, Mesut Ozil, Norma Palafox, Pavel Pardo, Park Jisung, Pele, Gerard Pique, Alexia Putellas, Sergio Ramos, Nicole Reigner, Wendie Renard, Roberto Carlos, James Rodriguez, Ronaldo, Bastian Schweinsteiger, Virginia Torrecilla, Yaya Toure, Marco van Basten, Danielle van de Donk, Ivan Vicelich, Arturo Vidal, Javier Zanetti and Zinedine Zidane.
"As footballers, we are used to receiving applause, but this time, we have the opportunity to show our appreciation for the many people who are risking their lives to protect ours," FIFA.com quoted Beckham as saying.

"You are humanity's heroes and we want to show that all of football supports you and everything that you do to defend all of us," he added.

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News Network
June 10,2020

Jun 10: "It is never too late to fight for the right cause," said opening batsman Chris Gayle as he came out in support of former T20 World Cup-winning skipper Darren Sammy. The debate around racism in sport has kickstarted once again after former Windies T20 World Cup-winning skipper Darren Sammy alleged racism during his stint with SunRisers Hyderabad in the 2014 Indian Premier League. Taking note of Sammy's revelation, Gayle tweeted: "It's never too late to fight for the right cause or what you've experienced over the years! So much more to your story, @darensammy88. Like I said, it's in the game".

Earlier, Gayle had also revealed that he too has been a victim of racism, and added that racism is something that has been bothering cricket as well.

On Tuesday, Sammy had released a video specifying that the racial slurs against him were used within the SunRisers camp.

"I have played all over the world and I have been loved by many people, I have embraced all dressing rooms where I have played, so I was listening to Hasan Minhaj as to how some of the people in his culture describe black people," Sammy said in a video posted on his Instagram account.

"This does not apply to all people, so after I found out a meaning of a certain word, I had said I was angry on finding out the meaning and it was degrading, instantly I remembered when I played for SunRisers Hyderabad, I was being called exactly the same word which is degrading to us black people," he added.

Sammy said that at the time when he was being called with the word, he didn't know the meaning, and his team-mates used to laugh every time after calling him by that name.

"I will be messaging those people, you guys know who you are, I must admit at that time when I was being called as that word I thought the word meant strong stallion or whatever it is, I did not know what it meant, every time I was called with that word, there was laughter at that moment, I thought teammates are laughing so it must be something funny," Sammy said.

The former Windies skipper has been a vocal supporter of the protests that are currently going on in the United States over the death of an African-American man named George Floyd.

Sammy had also made an appeal to the ICC and other cricket boards to support the fight against social injustice and racism.

Ever since the demise of Floyd, protests erupted from the demonstrations in cities from San Francisco to Boston.

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