Bengaluru’s RJ Rashmi clocks unbeatable 106 on-air hours

[email protected] (CD Network)
February 10, 2016

Bengaluru, Feb 10: Popular RJ Rashmi from 92.7 BIG FM, India’s largest and the No.1 radio network made the city proud with her commendable achievement of going on air for continuous 106 hours during the RJ Marathon. The RJ Marathon campaign was conceptualized by the radio network and Idea Cellular to create interest among consumers about the new way of sharing internet.

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Starting January 26th, the much loved RJ Rashmi known for her hit “Retro Savari “ show took the listeners through an experiential journey of sharing and caring. Talking about how sharing has evolved over years, she encouraged the listeners to join and pledge for the new way of sharing internet. Joining RJ Rashmi in her mission to spread awareness about internet sharing, the residents of the garden city left no stone unturned and participated in massive numbers. Noted personalities like actors BBMP commissioner Mr.Kumar Nayak, Passport Comissioner – Karthikeyan, Upendra, Shivrajkumar, Ramesh Aravind, Sudha Murthy, Narayan Murthy, Saina Nehwal, Meena Ganeshan – CEO, portea , Rajiv Srivastav – CEO, Urban ladder, Sajish Nair – COO, Indian Stage.in amongst others supported the RJ in his endeavor to create a record of its kind.

With over 2000 pledges received in a span of 5 days, the residents of the city not only motivated RJ Rashmi to extend the marathon to 106 hours from the original 92.7 hours but also bestowed their love on her through their gestures. RJ Rashmi also interacted with the listeners through a mobile studio that moved around the city for the listeners to give them live experience of the RJ Marathon.

Excited about recording the highest number of continuous on-air hours in Bengaluru, RJ Rashmi from 92.7 BIG FM said, “I am over whelmed with the love, appreciation and support bestowed by the listeners. When I started for 92.7 hours of RJ Marathon I never thought that I will surpass it and will make a record of its kind in Bengaluru. I sincerely thank the people of the city for their immense support which enabled me to reach this new height in the world of radio.”

The RJ Marathon as a part of ‘India Sharing Season’ campaign began simultaneously across 45 stations of 92.7 BIG FM on 26th January 2016. Receiving an overwhelming response from listeners led the marathon to extend from 92.7 hours to 100+ hours in most stations and to a stupendous 106 hours in Bengaluru. Known for creating cult campaigns 92.7 BIG FM’s RJ Marathon is the first instance of any radio brand in India crossing 4500+ hours of continuous live on-air RJ broadcast nationally.

About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; BIG Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International – a channel targeted at the Indian Diaspora in North America.

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Agencies
January 5,2020

Los Angeles: Kevin Feige may have confirmed that the Marvel Cinematic Universe (MCU) will be getting its first transgender superhero but the Marvel Studios has said there is no definite timeline for that.

During a Q&A at the New York Film Academy, a fan had asked Feige about whether the studio plans to introduce LGBTQ characters into the MCU, "specifically the trans characters".

To this, the Marvel Studios president had replied, "Yes, absolutely, yes... And very soon. In a movie that we're shooting right now."

But sources in the company clarified to Variety that Feige only confirmed the first part of the comments that a trans character will appear in the MCU in future but he did not give a time period.

Though Feige did not reveal the name of the project that will introduce a LGBTQ character, fans speculate that he may have been referring to "The Eternals".

The film, which will feature an ensemble cast of Richard Madden, Angelina Jolie, Salma Hayek, Kit Harington and others, is set to unveil a gay superhero in the MCU.

Marvel Studios has been making efforts to incorporate more diversity in its films after the success of "Black Panther", which featured a virtually all-black cast, and its first woman-fronted superhero movie "Captain Marvel".

"Avengers: Endgame", which became the highest grossing movie of all-time, had featured the MCU's first gay character, a cameo by director Joe Russo.

In 2020, the studio has two releases -- Scarlett Johansson-starrer "Black Widow" and "The Eternals" -- which have been helmed by women directors.

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News Network
June 4,2020

Mumbai, Jun 4: Casting director Krish Kapur, who had worked on films like Mahesh Bhatt's Jalebi and Kriti Kharbanda-starrer Veere Ki Wedding, passed away at the age of 28 due to brain hemorrhage, his family said.

There was speculation that Kapur died in a road accident but his maternal uncle, Sunil Bhalla, dismissed the reports, saying that the casting director fainted at his home in suburban Mira Road here and suffered brain hemorrhage.

According to Bhalla, Kapur breathed his last on May 31.

"He had no medical history. He was healthy and doing absolutely fine. On May 31, he just collapsed and started to bleed. He died of brain hemorrhage," Bhalla said on Wednesday.

Kapur is survived by his mother, wife and seven-year-old child.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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