Bengaluru’s RJ Rashmi clocks unbeatable 106 on-air hours

[email protected] (CD Network)
February 10, 2016

Bengaluru, Feb 10: Popular RJ Rashmi from 92.7 BIG FM, India’s largest and the No.1 radio network made the city proud with her commendable achievement of going on air for continuous 106 hours during the RJ Marathon. The RJ Marathon campaign was conceptualized by the radio network and Idea Cellular to create interest among consumers about the new way of sharing internet.

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Starting January 26th, the much loved RJ Rashmi known for her hit “Retro Savari “ show took the listeners through an experiential journey of sharing and caring. Talking about how sharing has evolved over years, she encouraged the listeners to join and pledge for the new way of sharing internet. Joining RJ Rashmi in her mission to spread awareness about internet sharing, the residents of the garden city left no stone unturned and participated in massive numbers. Noted personalities like actors BBMP commissioner Mr.Kumar Nayak, Passport Comissioner – Karthikeyan, Upendra, Shivrajkumar, Ramesh Aravind, Sudha Murthy, Narayan Murthy, Saina Nehwal, Meena Ganeshan – CEO, portea , Rajiv Srivastav – CEO, Urban ladder, Sajish Nair – COO, Indian Stage.in amongst others supported the RJ in his endeavor to create a record of its kind.

With over 2000 pledges received in a span of 5 days, the residents of the city not only motivated RJ Rashmi to extend the marathon to 106 hours from the original 92.7 hours but also bestowed their love on her through their gestures. RJ Rashmi also interacted with the listeners through a mobile studio that moved around the city for the listeners to give them live experience of the RJ Marathon.

Excited about recording the highest number of continuous on-air hours in Bengaluru, RJ Rashmi from 92.7 BIG FM said, “I am over whelmed with the love, appreciation and support bestowed by the listeners. When I started for 92.7 hours of RJ Marathon I never thought that I will surpass it and will make a record of its kind in Bengaluru. I sincerely thank the people of the city for their immense support which enabled me to reach this new height in the world of radio.”

The RJ Marathon as a part of ‘India Sharing Season’ campaign began simultaneously across 45 stations of 92.7 BIG FM on 26th January 2016. Receiving an overwhelming response from listeners led the marathon to extend from 92.7 hours to 100+ hours in most stations and to a stupendous 106 hours in Bengaluru. Known for creating cult campaigns 92.7 BIG FM’s RJ Marathon is the first instance of any radio brand in India crossing 4500+ hours of continuous live on-air RJ broadcast nationally.

About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; BIG Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International – a channel targeted at the Indian Diaspora in North America.

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News Network
May 30,2020

Mumbai, May 30: Actor Vaani Kapoor on Saturday said she will go on a virtual date with five people as part of an initiative to raise money for daily wage earners, who have been affected due to the nationwide lockdown implemented to rein in coronavirus.

Vaani has teamed up with actor Arjun Kapoor's sister Anshula Kapoor’s online fundraising platform, Fankind, to raise funds for daily wage workers.

Vaani and Fankind have come together to provide five of her fans a chance to go on a virtual date with her - by donating to provide food to daily wage workers.

“As human beings, we will need to come forward and support as many people as possible in need due to the coronavirus pandemic in our country. I’m doing my bit to support the daily wage earners of our country and their families who are in dire situations given the lockdown.

“My activity, in which five lucky winners can have a virtual date with me, will see us collect funds to help feed them and their families across the country," Vaani said in a statement.

Earlier, Arjun too supported the initiative to help daily wage earners.

According to the press release, the funds will go to GiveIndia, a non-profit organisation, which will provide hot cooked meals to wage earners and their families. Each meal costs Rs 30 and will be delivered in various areas of Maharashtra, Bangalore, and Chennai.

A.T.E. Chandra Foundation has also come on board and will be adding 25 percent of the total donation value collected as a matching amount, thereby multiplying the impact, the release said.

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News Network
February 21,2020

Kolhapur, Feb 21: Voicing against Citizenship (Amendment) Act (CAA), renowned lyrics and thinker Javed Akhtar has said that the act was an assault to secularism and integrity of India and with the ongoing protests, the nation had reached a threshold for an another struggle.

Speaking here on Thursday night at an event organised on the 5th death anniversary of CPI senior leader and progressive leader Com Govind Pansare, Mr Akhtar said the newly amended citizenship act was a plot to split the country.

Mr Javed said that communalism has a deep root in India and it spread after the formation of Hindu Mahasabha and Muslim League in British India. "Muslim league got Pakistan but Hindu Mahasabha is still unsatisfied," he alleged and added that BJP was now 'working as a branch of RSS' and trying to 'split the country' through NRC.

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News Network
January 24,2020

Paris, Jan 24: Rahul Mishra and Imane Ayissi made history on Thursday by becoming the first Indian and black African designers to show their clothes on the elite Paris haute couture catwalk.

Only a little more than a dozen of the world's most prestigious luxury labels -- including Dior, Chanel and Givenchy -- have a right to call their clothes haute couture.

All the clothes must be handmade -- and go on to sell for tens of thousands of euros (dollars) to some of the richest and most famous women in the world.

Mishra, an advocate of ethical "slow fashion" who blames mechanisation for much of the world's ills, said "it felt amazing and very surreal to be the first Indian to be chosen." "They see a great future for us -- which will make us push ourselves even harder," the 40-year-old told AFP after his debut show was cheered by fashionistas.

Both Mishra and Cameroon-born Ayissi, 51, are champions of traditional fabrics and techniques from their homelands and are famous for their classy lines.

Ayissi said his selection was "immense" both for Africa and himself.

"I am so proud that I can show my work and showcase real African fabrics and African heritage," he told AFP backstage as celebrities, including the chic head of Unesco, Audrey Azoulay, congratulated him.

Mishra broke through on the Paris ready-to-wear scene after winning the International Woolmark Prize in 2014, the top award that also launched the careers of such greats as Karl Lagerfeld and Yves Saint Laurent.

The purity of his often white creations with their detailed but understated embroidery has won him many fans, including Vogue's legendary critic Suzy Menkes.

The doyenne of fashion's front row called him an Indian "national treasure".

But this time, Mishra turned up the colour palette somewhat with dresses that subtly evoked the jungle paradises and pristine underwater world off the Maldives he worries that one day we might lose.

Appalled by the smoke and pollution that meant he had to keep his four-year-old daughter indoors in Delhi for nearly 20 days in November, Mishra said he imagined a "pure virginal and untamed planet... with ecosystems crafted out of embroidered flora and fauna".

"I am very emotional about it. Sometimes it makes me cry. All our children should be growing up in a better world," he added.

"When I take Aarna (his daughter) to the foothills of the Himalayas and the sky turns blue, she is so happy.

"Once, when she saw the River Ganges, she said: 'Can you please clean it for us so can go for a swim?'"

Mishra said he was reducing the quantity of clothes he was producing while at the same time increasing their quality, with humming birds, koalas and other animals hidden in the hundreds of hand worked embroidered leaves and flowers of his "jungle dresses".

The designer has won ethical and sustainability awards for his work supporting local crafts people in rural India.

"My objective is to create jobs which help people in their own villages," Mishra said.

"If villages are stronger, you will have a stronger country, a stronger nation, and a stronger world," he added.

Ayissi takes a similar stand, refusing to use wax prints popular in West Africa which he dismisses as "colonial".

Dutch mills flooded Africa with cotton printed with colourful patterns borrowed from Indonesian batik in the 19th century, and still dominate the market.

"When we talk about African fashion, it's always wax, which is a real pity," he told AFP, "because it's killing our own African heritage."

Ayissi, a former dancer who worked with singers such as Sting and Seal, told AFP he wanted to open up "a new path for Africa" and find an "alternative way of doing luxury fashion".

He has gone back to using prestigious local materials, like the strip fabric kente woven by the Akan people of Ghana and the Ivory Coast, which was originally worn only by nobles.

The son of an undefeated African boxing champ and a former Miss Cameroon, he also uses appliqued techniques from Benin and Ghana.

Haute couture shows only take place in Paris and the criteria to enter and remain in fashion's elite club are strictly enforced by French law.

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