Bollywood campaigns for Mumbai Film Festival

October 8, 2014

Mumbai, Oct 8: Bollywood celebrities Varun Dhawan, Arjun Kapoor, Rajkumar Hirani and Imtiaz Ali among others feature in the promotional campaign of the upcoming Mumbai Film Festival.

Mumbai Film FestivalThe 16th edition of the 8-day-long festival (October 14-21) will showcase over 185 films from more than 65 countries.

Anurag Kashyap, Vidhu Vinod Chopra, Zoya Akhtar, Imran Khan,Siddharth Malhotra, Sonakshi Sinha and Huma Qureshi have also shot for the campaign promos to show support for the event.

The campaign is curated by filmmaker Shakun Batra and is helmed by National award-winning directors Satyanshu and Devanshu Singh.

"It was heartening to see so many people from the fraternity, give their valuable time to help the festival. I am very thankful to directors Satyanshu and Devanshu and the technicians who come on-board, purely out of their love for cinema," said Shakun Batra, curator for the promos.

Last month it was reported that festival organisers were struggling for funds to put together the 2014 edition and since then Bollywood stars have been urging people to donate for the event.

While superstar Aamir Khan donated Rs 11 lakh for the festival, megastar Amitabh Bachchan requested his fans online to raise funds.

The director duo, who did the campaign for free, said they had always been fans of the film festival.

"We have been hardcore MAMI fans, watching five movies every day at the festival every year. It is a great feeling to see the festival taking place despite the initial road blocks. The moment Shakun approached us with the offer to write and direct the festival promo, we knew we had to do it," said Satyanshu.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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Agencies
March 1,2020

Washington D.C., Mar 1: British actor Daniel Radcliffe in a recent interview said he is not rushing back to reprise the role of young wizard, Harry Potter, anytime soon.

The 30-year-old star who rose to fame with the first eight films in J.K. Rowling's famed franchise, told Variety that he doesn't like to say no to things but reprising the role in the 'Fantastic Beasts' prequels is not something he's "rushing to do".

"I feel like those films have moved on and they're doing just fine without us. I'm happy to keep it that way. I like what my life is now," Radcliffe told the outlet.

"I'm not saying that I'll never go back into any franchise, but I like the flexibility that I have with my career now. And I don't want to get into a situation where I'm signed up for one series for years in advance," cited Variety as Radcliffe as saying.

Radcliffe is currently gearing up for his upcoming mystery-thriller 'Escape from Pretoria,' a true-life prison drama, where he is set to essay the character Tim Jenkin.

The forthcoming flick is set to hit the theatres on March 6.

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