Canada makes Marijuana legal

Agencies
October 18, 2018

Montreal, Oct 18: When Canada legalizes recreational pot on Wednesday, market watchers predict the birth of a new industry -- creating thousands of jobs, investor euphoria, a new tax source for governments and maybe even tourism.

Hundreds of licensed growers have sprouted in anticipation of the end of pot prohibition, attracting major investment.

In just the past year, the market capitalization of firms including Canopy Growth and Tilray has increased fivefold, to a total of more than US$10 billion on the New York stock market.

And with significant know-how gained since Canada's legalization of medical marijuana in 2001, others including Aurora and Aphria are making inroads abroad as more and more foreign markets allow therapeutic cannabis use and research.

Beverage makers and pharmaceutical companies are also partnering in the sector, hoping to develop new products infused with THC or cannabidiol (CBD).

Constellation Brands, the North American distributor of Corona beer and Robert Mondavi wine, recently invested about Can$5 billion ($3.8 billion US) in Canopy Growth for a 38 per cent stake in the company.

And soft drinks giant Coca-Cola is looking into using CBD, the non-psychoactive molecule in cannabis believed to provide health benefits, as an ingredient in some drinks.

Experts like John-Kurt Pliniussen, a marketing professor at Queen's University in Kingston, Ontario, are also predicting a bump in tourism worth several billion dollars, citing as examples Amsterdam and a handful of US states where pot is legal.

"The same can happen in Canada, because one of the things we have going for us and that no other country in the world has, is the name of our country -- it is almost spelt very similar to cannabis," Pliniussen told AFP.

"And so you could have Canatourism -- from a marketing point of view, it lends itself very well."

In the meantime, an investor frenzy is fueling mergers and acquisitions, with 48 deals worth a total of Can$5.2 billion announced in the first six months of this year alone, according to Price Waterhouse Cooper (PwC).

The consolidation will continue after legalization, says PwC, as an "expected oversupply takes its toll and forces undercapitalized players into bankruptcy" and firms "look to fuel further growth by tapping emerging foreign medical markets."

There are untold economic spinoffs to be had, for sure.

Tokyo Smoke -- a reinvention of the classic coffee shop -- promotes cannabis lifestyle, selling pipes, infusers and other pot paraphernalia along with shots of espresso (but not cannabis itself).

The three-year-old company was purchased for Can$500 million last month by Canopy Growth and plans to expand nationwide from five locations in Toronto.

"I think Canada will become a world leader in cannabis -- it's exciting and something we can be proud of," Tokyo Smoke vice president Josh Lyon told AFP.

"Legalization will open the doors to a dynamic, sophisticated industry that will create new jobs, new opportunities for businesses, and new revenues for the government," echoed Deloitte in a report.

Nearly five million Canadians or 16 per cent of the population consumed 773 tonnes of cannabis in 2017, mostly for recreation, paying an estimated Can$5.5 billion to buy bud, according to the government statistics agency.

The number of consumers is expected to increase slightly after legalization, but spending is predicted to remain the same, Statistics Canada said in a recent report.

Further growth is expected from derivative products like edibles, cosmetics and e-cigarette products containing the pot, which will be allowed starting in 2019.

But there is disagreement among forecasters on just how much of a boost the new industry could give Canada's economy.

According to the TD Bank, cannabis will push up economic growth 0.9 percentage points in the fourth quarter to hit 2.9 per cent.

But the government statistics agency expects the new cannabis industry to have at best a "minimal impact" on growth in Canada.

And according to Benoit Durocher, a senior economist with Desjardins Bank in Montreal, it will be a drop in the bucket for this G7 nation's massive and highly diversified economy.

"Given the small size (of the sector) relative to overall GDP (which is close to Can$2 trillion), the impact on growth will be very small or no impact at all," Durocher said.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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Agencies
February 5,2020

San Francisco, Feb 5: After a German artist, Simon Weckert, demonstrated how he "hacked" Google Maps with 99 smartphones and a wagon to create "virtual traffic jams" on the streets of Berlin, Google responded to the incident saying it "appreciates" creative use of maps.

Admitting that it has not quite cracked travelling by wagon, the tech giant also hinted that it might use cases like this to improve how its maps work.

"We appreciate seeing creative uses of Google Maps like this as it helps us make maps work better over time," 9to5Google quoted a Google spokesperson as saying.

In a YouTube video, Weckert showed that he put 99 smartphones with Google Maps onto a small wagon cart and then wheeled that cart around various streets in Berlin, including outside the Google office, Android Authority reported on Monday.

The smartphones "apparently fooled Google Maps" into thinking that there was a high concentration of users on those streets.

Because the second-hand phones were in a cart, Maps was further tricked into believing that the traffic was slow-moving.

As a result, the navigation app started showing virtual traffic jams by turning green streets to red in the online navigational tool, showcasing how digital technology can have a real impact on the real world.

"Traffic data in Google Maps is refreshed continuously thanks to information from a variety of sources, including aggregated anonymised data from people who have location services turned on and contributions from the Google Maps community," the Google spokesperson said.

"We've launched the ability to distinguish between cars and motorcycles in several countries including India, Indonesia and Egypt, though we haven't quite cracked travelling by wagon," the statement added. After a German artist, Simon Weckert, demonstrated how he "hacked" Google Maps with 99 smartphones and a wagon to create "virtual traffic jams" on the streets of Berlin, Google responded to the incident saying it "appreciates" creative use of maps.

Admitting that it has not quite cracked travelling by wagon, the tech giant also hinted that it might use cases like this to improve how its maps work.

"We appreciate seeing creative uses of Google Maps like this as it helps us make maps work better over time," 9to5Google quoted a Google spokesperson as saying.

In a YouTube video, Weckert showed that he put 99 smartphones with Google Maps onto a small wagon cart and then wheeled that cart around various streets in Berlin, including outside the Google office, Android Authority reported on Monday.

The smartphones "apparently fooled Google Maps" into thinking that there was a high concentration of users on those streets.

Because the second-hand phones were in a cart, Maps was further tricked into believing that the traffic was slow-moving.

As a result, the navigation app started showing virtual traffic jams by turning green streets to red in the online navigational tool, showcasing how digital technology can have a real impact on the real world.

"Traffic data in Google Maps is refreshed continuously thanks to information from a variety of sources, including aggregated anonymised data from people who have location services turned on and contributions from the Google Maps community," the Google spokesperson said.

"We've launched the ability to distinguish between cars and motorcycles in several countries including India, Indonesia and Egypt, though we haven't quite cracked travelling by wagon," the statement added.

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News Network
May 30,2020

May 30: Patients undergoing surgery after contracting the novel coronavirus are at an increased risk of postoperative death, according to a new study published in The Lancet journal which may lead to better treatment guidelines for COVID-19.

In the study, the scientists, including those from the University of Birmingham in the UK, examined data from 1,128 patients from 235 hospitals from a total of 24 countries.

Among COVID-19 patients who underwent surgery, they said the death rates approach those of the sickest patients admitted to intensive care after contracting the virus.

The scientists noted that SARS-CoV-2 infected patients who undergo surgery, experience substantially worse postoperative outcomes than would be expected for similar patients who do not have the infection.

According to the study, the 30-day mortality among these patients was nearly 24 per cent.

The researchers noted that mortality was disproportionately high across all subgroups, including those who underwent elective surgery (18.9 per cent), and emergency surgery (25.6 per cent).

Those who underwent minor surgery, such as appendicectomy or hernia repair (16.3 per cent), and major surgery such as hip surgery or for colon cancer also had higher mortality rates (26.9 per cent), the study said.

According to the study, the mortality rates were higher in men versus women, and in patients aged 70 years or over versus those aged under 70 years.

The scientists said in addition to age and sex, risk factors for postoperative death also included having severe pre-existing medical problems, undergoing cancer surgery, undergoing major procedures, and undergoing emergency surgery.

"We would normally expect mortality for patients having minor or elective surgery to be under 1 per cent, but our study suggests that in SARS-CoV-2 patients these mortality rates are much higher in both minor surgery (16.3%) and elective surgery (18.9%)," said study co-author Aneel Bhangu from the University of Birmingham.

Bhangu said these mortality rates are greater than those reported for even the highest-risk patients before the pandemic.

Citing an example from the 2019 UK National Emergency Laparotomy Audit report, he said the 30-day mortality was 16.9 per cent in the highest-risk patients.

Based on an earlier study across 58 countries, Bhangu said the 30-day mortality was 14.9 per cent in patients undergoing high-risk emergency surgery.

"We recommend that thresholds for surgery during the SARS-CoV-2 pandemic should be raised compared to normal practice," he said.

"For example, men aged 70 years and over undergoing emergency surgery are at particularly high risk of mortality, so these patients may benefit from their procedures being postponed," Bhangu added.

The study also noted that patients undergoing surgery are a vulnerable group at risk of SARS-CoV-2 exposure in hospital.

It noted that the patients may also be particularly susceptible to subsequent pulmonary complications, due to inflammatory and immunosuppressive responses to surgery and mechanical ventilation.

The scientists found that overall in the 30 days following surgery 51 per cent of patients developed a pneumonia, acute respiratory distress syndrome, or required unexpected ventilation.

Nearly 82 per cent of the patients who died had experienced pulmonary complications, the researchers said.

"Worldwide an estimated 28.4 million elective operations were cancelled due to disruption caused by COVID-19," said co-author Dmitri Nepogodiev from the University of Birmingham.

"Our data suggests that it was the right decision to postpone operations at a time when patients were at risk of being infected with SARS-CoV-2 in hospital," Nepogodiev said.

According to the researchers, there's now an urgent need for investment by governments and health providers in to measures which ensure that as surgery restarts patient safety is prioritised.

They said this includes the provision of adequate personal protective equipment (PPE), establishment of pathways for rapid preoperative SARS-CoV-2 testing, and consideration of the role of dedicated 'cold' surgical centres.

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