Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Ahmd
What are u teaching vedas to them. they are not following vedas, because they are worshiping Devils.
Ganapathi's father Shiva, Could not recognize his own son Ganapathi, How will he Recognise u.
master plan of MELVIN.. he need post in BJP.. tiz move is very danger to christian community please dont believe MELWIN and RSS ....
OMG...Christian Hindu Bhai Bhai....Hum Saath Saath Hain..Dear Father's And Sister's Dont forget Church attack incident that took place in Mangalore. These are the same people who beat innocent Nuns, Womens and Children. MIND IT.
why don't Chaddis go to churches and masjid..???? why don't they show unity..????. Chaddis wants other religion people to live like their slaves. (vinashakala vipareetha buddi)
This is not communal harmony ....this is an act of cowardness .....
Communal Harmony does not mean worshiping another God or another god of any other religion ...Harmony means give and take respect and love each other. and do respect all religion ....
DOnt misuse Communal Harmony
Guys in movies u have watched khans dancing , praising In front of Hindu Gods....but It doesnt Mean They worship or Believe...its a Part of Movie To entertain.....this Is Also same Its Part to Maintain harmony....plz take Things In different Angles....
Prem ...Jesus never Denied When His Follower Called him God.
VIREN #6
Muslims are NOT ABUSING but telling the TRUTH.
Vedas says NA TASYA PRATImA ASTI which means there is no image of God... it also says God is one ...
Muslims are telling that what VEDAS says is right and we ask U guys to PONDER on Y VEDAS says the following
*NA TASYA PRATIMA ASTI (S upanishad 4:19)
*They enter Darkness those who worship natural things, They sink deeper in DARKNESS those who worship Sambhuti (Created things) - Yajurveda 40.09
*God is one without a secong (Chondogya 6:02 1)
*Of that God there is no image primita (YV 32:3)
* All those whose intelligence has been STOLEN by material desires, they worship many Gods - Bhagwat Gita 7:20
READ to understand ...
Remove your hatred and use your intellect to know the reality of IDOL Worship.
You pray Ganapati and throw him in the sea at the end of the day....pity on you guys....I have seen people take drinks and dance behind it...no God fearing...no honesty....no devotion at all...looking for creating problems around....very bad....
They could have gone and prayed some other temples but not in RSS HQ....shame on them....they are scared of.....Muslims would not do this type of shirks....
Dear Vimala... #7
It is better to obey God (Who says worship him alone) rather than disobeying cheddis who want people to bow down to idols.
U will never recognise the devils trap in worshiping many man made created objects UNLESS U READ the manual from God...
QURAN challenges human being to create a book like that or a verse similar to it.
If U not read, then please read it and use your intellect to know what God says about the CREATION and life of this World... Please
Recognise YOUR CREATOR and worship him alone... it will be better for our life and hereafter.
Here some Zakir Naik Bhakts are trying to preach their religion. I request the moderator to remove the unnecessary out of the topic comments.
You have done a good job by posting a news report that spread the message of unity. But, some readers trying to create communal disturbance.
God Created man with intellectual power which we need to use it.
Stones are created lifeless by God
When we dont use our intelligence, We bow down to lifeless objects instead of God himself.
Its a great injustice done by human being to God..
God created U and U worship the STONES.
People should know who is their CREATOR rather than bowing down to lifeless object which cannot benefit nor harm the intelligent mankind... which blessed with life itself.
if U R TRUTHFUL in searching God ... He will guide u, if u are HONEST.
Dont fall trap to LIARS and AGGRESSORS of our Society.. God's help comes when we stand with the TRUTH....
Ok Ok.. I fully agree that these are peace loving people. By the way where were they when true Indians were fighting for the freedom of the nation? Both of them were with ......?
This is the spirit of truth. It attracts people of all faiths. Hats off the Christian nuns and fathers for their open minded gesture. Muslims should learn from Christians how to live in a multi cultural society.
As rightly pointed out by V Nagraj ji, these nuns and priests have proved their honesty. Can the peace loving Hindu community expect same gesture from one umma gang? Or they will continue to abuse all Hindu gods as per the teaching of their scripture ?
I think they did not woship Ganapati. They just offered a saree and took prasadam. Actual worship takes place in the heart and it cannot be seen by anyone. This is just a harmony visit.
If God cannot recognise his own son... Then how will he recognise his creation ....
If God cannot replace his son's head , Then how can we depend on him for our blessings.
Something is wrong.. either cheddis are against NA TASYA PRATIMA ASTI or those who worship idols are ignorant about God...
Please search for TRUTH.. God guides those who are HONEST from their heart..
No need to Fear cheddis and sell your souls to cheddis..
Worship the Creator and not his creation...
Jesus never said worship me but the father.... (God).
Na Tasya Pratima Asti - There is no image of God.. (What U worship in the form of idol cannot be god as per Vedas)
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