Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
April 6,2020

London, Apr 6: As the coronavirus brings the international sports calendar to a grinding halt, news agency Sport looks at three long-standing habits which could change forever once competition resumes.

Saliva to take shine off swing bowling

It's been a tried and trusted friend to fast bowlers throughout the history of cricket. But the days of applying saliva to one side of the ball to encourage swing could be over in the aftermath of Covid19.

"As a bowler I think it would be pretty tough going if we couldn't shine the ball in a Test match," said Australia quick Pat Cummins.

"If it's at that stage and we're that worried about the spread, I'm not sure we'd be playing sport."

Towels in tennis - no touching

Tennis players throwing towels, dripping with sweat and blood and probably a tear or two, at ball boys and girls, has often left fans sympathising for the youngsters.

Moves by officials to tackle the issue took on greater urgency in March when the coronavirus was taking a global grip.

Behind closed doors in Miki, ball boys and girls on duty at the Davis Cup tie between Japan and Ecuador wore gloves.

Baskets, meanwhile, were made available for players to deposit their towels.

Back in 2018, the ATP introduced towel racks at some events on a trial basis, but not everyone was overjoyed.

"I think having the towel whenever you need it, it's very helpful. It's one thing less that you have to think about," said Greece's Stefanos Tsitsipas when he was playing at the NextGen Finals in Milan.

"I think it's the job of the ball kids to provide towels and balls for the players."

Let's not shake on it

Pre-match handshakes were abandoned in top football leagues just before the sports shutdown.

Premier League leaders Liverpool also banned the use of mascots while Southampton warned against players signing autographs and stopped them posing for selfies.

Away from football, the NBA urged players to opt for the fist bump rather than the long-standing high-five.

"I ain't high-fiving nobody for the rest of my life after this," NBA superstar LeBron James told the "Road Trippin' Podcast".

"No more high-fiving. After this corona shit? Wait 'til you see me and my teammates’ handshakes after this shit."

Basketball stars were also told not to take items such as balls or teams shirts to autograph.

US women's football star Megan Rapinoe says edicts to ban handshakes or even high-fives may be counter-productive anyway.

"We're going to be sweating all over each other all game, so it sort of defeats the purpose of not doing a handshake," she said.

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Agencies
July 28,2020

New Delhi, Jul 28: 'Your character stood out for me than the number of runs you scored," said India skipper Virat Kohli while explaining his decision to give opening Mayank Agarwal a Test debut in the 2018-19 Australia series.

Mayank Agarwal had made his Test debut against Australia in the third Test of the four-match series.

Playing the third Test at the Melbourne Cricket Ground, Agarwal managed to register a half-century in his very first innings in the longest format.

"I had seen you play for RCB, even then you played international bowlers with conviction and you would take them on. You were performing in first-class matches in a dominating way. That is something always stood out with you, I would say your character stood out for me than the number of runs. I knew you would be fearless without having any baggage," Kohli told Mayank Agarwal in a video posted on the official website of BCCI.

In the longest format of the game, Agarwal has managed to score 974 runs from 11 matches at an average of 57.29 with three centuries as an opening batsman.

The Indian skipper also explained as to what makes him notice in a player and added that it is important that guys in the team look to face new challenges and emerge triumphantly.

"For me, the biggest marker is how a person approaches the game, so for example when you opened and we made Vihari open with you. The first opportunity we presented Vihari to open the batting, he said yes to it and that matters me to the most," Kohli said.

"I opened in my first series for India, I said yes to this opportunity and things worked out fine for me. So, a guy who wants to get into tough situations will come out either holding his head high or learning from his mistakes," he added.

Kohli and Mayank would soon be seen in action for Royal Challengers Bangalore and Kings XI Punjab respectively in the Indian Premier League (IPL) starting from September 19 in the UAE.

The comparisons between Kohli and Sachin Tendulkar keep on growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli currently has 70 centuries across all formats.

At present, Kohli is ranked at the top spot in the ICC ODI rankings while he is in the second place in Tests rankings. Kohli has so far played 86 Tests, scoring 7,240 runs with 27 centuries at an average of 53.62.

His knock of 254 against South Africa at Pune in 2019 remains his highest Test score to date. When it comes to ODIs, the current Indian skipper has played 248 matches and has 43 centuries.

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News Network
May 9,2020

May 9: Indian cricket icon Sachin Tendulkar has donated an undisclosed amount to financially help 4,000 underprivileged people, including children from Brihanmumbai Municipal Corporation (BMC) schools, amid the Covid-19 pandemic.

Tendulkar made the donation to the Hi5 Foundation, a non-profit organisation based out of Mumbai.

“Best wishes to team Hi5 for your efforts in supporting families of daily wage earners,” Tendulkar tweeted.

The organisation, through a tweet, thanked Tendulkar for doing his bit for the needy.

“Thanks @sachin_rt for proving once again that #sports encourages compassion! Your generous donation towards our #COVID19 fund enables us to financially aid 4000 underprivileged people, including children from @mybmc schools. Our budding sportspersons thank you, Little Master!”

The legendary batsman had earlier contributed Rs 25 lakh each to Prime Minister’s Relief Fund and Chief Minister’s Relief Fund for the country’s fight against COVID-19. Tendulkar had earlier pledged to bear the cost of feeding 5,000 people for a month in a couple of areas in Mumbai.

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