Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 2,2020

Jun 2: Former West Indies captain Daren Sammy has spoken strongly against the killing if George Floyd in USA, and has now urged the ICC & all the other boards in the world to come together and fight the evil.

In a series of tweets Sammy wrote how the blacks have been suffering for a long time.

“For too long black people have suffered. I’m all the way in St Lucia and I’m frustrated If you see me as a teammate then you see #GeorgeFloyd Can you be part of the change by showing your support. #BlackLivesMatter,” Sammy wrote.

He also wrote, “@ICC and all the other boards are you guys not seeing what’s happening to ppl like me? Are you not gonna speak against the social injustice against my kind. This is not only about America. This happens everyday #BlackLivesMatter now is not the time to be silent. I wanna hear u.”

“Right now if the cricket world not standing against the injustice against people of color after seeing that last video of that foot down the next of my brother you are also part of the problem.”

Earlier, West Indies star batsman Chris Gayle has said racism exists in cricket too, saying he gets the 'end of the stick' even within teams.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own! I have travelled the globe and experience racial remarks towards me because I am black, believe me, the list goes on," Gayle wrote in his Instagram story.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 10,2020

New Delhi, Jun 10: Former India skipper Rahul Dravid has praised the batting of MS Dhoni during the backend of a match, saying that the wicket-keeper often played during the period as if the result did not really matter to him.

Dravid also said that in pressure-cooker situations, not worrying about consequences can help players bring out the best in themselves.

"You watch MS Dhoni play during the backend of a match when he was at his best, you always felt like that he is doing something really important to him but he is playing it like the result does not really matter to him," Dravid told Sanjay Manjrekar during a videocast hosted by ESPNCricinfo.

"I think you need to have that or you need to train for it. It is a skill that I never had. The consequences of any decision mattered to me. It would be interesting to ask MS Dhoni that is this something that has come naturally to him or did he work on this during his career," he added.

Dhoni made his ODI debut against Bangladesh in 2004, but he truly arrived in the series against Pakistan in 2005 when he scored 148 runs in the second ODI of the six-match series at Vishakapatnam.

He is the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy). Under his leadership, India also managed to attain the number one ranking in Test cricket.

He first led an inexperienced Indian side to the T20 World Cup triumph in 2007. He then took over ODI captaincy, but he had to wait for leading the Test side as Anil Kumble was doing the duties in the longest format.

Over his career, Dhoni has been reowned for his finishing skills and he is often viewed as the best finisher that the game has ever seen.

In December 2014, Dhoni announced his retirement from the longest format of the game.

Then in 2017, Dhoni handed over the captaincy reins to Virat Kohli in the 50-over format.

Dhoni was slated to return to the cricket field on March 29 in the IPL's opening match between CSK and Mumbai Indians. However, the tournament has been suspended indefinitely as a precautionary measure against coronavirus.

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni recently had to face criticism for his slow batting approach during India's matches.

Earlier this year, Dhoni did not find a place in the list of BCCI's centrally contracted players from October 2019 to September 2020.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 3,2020

New Delhi, May 3: In a startling revelation, India speedster Mohammed Shami has claimed that he thought of committing suicide thrice while battling personal issues a few years ago, forcing his family to keep a watch over him at all times.

He said his family members feared he "might jump" from their 24th floor apartment.

Shami, one of India's leading bowlers in recent years, opened up on his personal and professional life during an Instagram chat with teammate and limited overs squads' vice-captain Rohit Sharma.

"I think if my family had not supported me back then I would have lost my cricket. I thought of committing suicide three times during that period due to severe stress and personal problems," Shami revealed during the session on Saturday.

Now one of the mainstays of Indian bowling attack across formats, the 29-year-old was struggling to focus on his cricket, then.

"I was not thinking about cricket at all. We were living on the 24th floor. They (family) were scared I might jump from the balcony. My brother supported me a lot.

"My 2-3 friends used to stay with me for 24 hours. My parents asked me to focus on cricket to recover from that phase and not think about anything else. I started training then and sweated it out a lot at an academy in Dehradun," Shami said.

In March 2018, Shami's wife Hasin Jahan had accused him of domestic violence and lodged a complaint with the police, following which the India player and his brother were booked under relevant sections.

The upheaval in his personal life forced his employer BCCI to withheld the player's central contracts for a while.

"Rehab was stressful as the same exercises are repeated every day. Then family problems started and I also suffered an accident. The accident happened 10-12 days ahead of the IPL and my personal problems were running high in the media," Shami told Rohit.

Shami said his family stood like a rock with him and the support helped him get back on his feet.

"Then my family explained that every problem has a solution no matter how big the problem. My brother supported me a lot."

Speaking about another painful period in his life after his injury in the 2015 World Cup, Shami said it took him almost 18 months to get back on the field.

"When I got injured in the 2015 World Cup, after that it took me 18 months to fully recover, that was the most painful moment in my life, it was a very stressful period.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.