Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
January 22,2020

New Delhi, Jan 22: The pitches in New Zealand have become a lot more batting-friendly over the years, says iconic former batsman Sachin Tendulkar, insisting that India have the “ammunition” to trouble the sprightly hosts during the upcoming series.

Tendulkar, who has been on a record five New Zealand tours since 1990, feels that from seaming tracks during his early trips years, the tracks became high-scoring hard ones during his last tour back in 2009.

“Of late, the Tests in New Zealand have been high scoring and surfaces have changed,” Tendulkar told PTI during an exclusive interview.

India will play five T20 Internationals, three ODIs and two Tests during the tour starting with the shortest format on January 24.

From 2002, when India played ODIs and Tests on green tops, to 2009, when India won only their second Test series in 32 years, Tendulkar has seen it all in New Zealand.

“I remember when we played in 2009, the Hamilton pitch was different compared to other pitches. Other pitches got harder (Wellington and Napier) but not Hamilton. It remained soft.

“But Napier became hard with passage of time (where Gautam Gambhir scored an epic match-saving 12-hour hundred in 2009). So, from my first tour (in 1990 till 2009), I realised pitches got harder with passage of time,” Tendulkar said.

Tendulkar is confident that the Indian bowling attack, spearheaded by Jasprit Bumrah, has the ammunition to put New Zealand in trouble.

“We have a good bowling attack with quality fast bowlers as well as spinners. I believe we have the ammunition to compete in New Zealand.”

However, in Wellington, Tendulkar wants the team to be well-prepared to counter the breeze factor.

“Wellington, I have played and it makes a huge difference if you are bowling with the wind or against the wind. The batsman needs to be judicious in the choice of which end he wants to attack, it is very important,” he said.

Tendulkar said he would prefer spinners to bowl against the breeze.

“...the seamers bowling against the strong breeze need to be smart. So I would prefer that if there is strong breeze, let the spinner bowl from that end and from the opposite end, the fast bowler bowls with the breeze behind him,” he said.

The maestro is confident that Rohit Sharma's white ball experience will hold him in good stead in the Tests as well, an assignment that has been kept for the last leg of the trip, which begins with five T20 Internationals from January 24.

“The challenge would be to go out and open in different conditions. I think Rohit had opened in New Zealand in ODIs and has been there quite a few times, he knows the conditions well. Eventually, Test cricket is Test cricket,” he said.

“But all depends on surfaces that they provide. If they provide green tops, then it's a challenge.”

There is no Bhuvneshwar Kumar or Deepak Chahar in limited-overs series but Tendulkar is not ready to press the panic button.

“Injuries are part and parcel of the game when you play and push your body to the limits.

“When you play for your country you need to give your best and while you give your best, you can get injured. That's okay,” he concluded.

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Agencies
June 9,2020

The International Cricket Council (ICC) has confirmed interim changes to its playing regulations, which include the ban on the use of saliva to shine the ball and allowing home umpires in international series as per a release issued by the international body.

The ICC Chief Executives' Committee (CEC) ratified recommendations from the Anil Kumble-led Cricket Committee, aimed at mitigating the risks posed by the COVID-19 virus and protect the safety of players and match officials when cricket resumes.

COVID-19 Replacements

Teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the Match Referee will approve the nearest like-for-like replacement.

However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

Ban on Saliva on Ball

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

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News Network
April 2,2020

New Delhi, Apr 2: It was on April 2, 2011, when the Men in Blue went on to win their second 50-over World Cup title.

India won its first World Cup in 1983 and then had to wait for 28 years to again lift the title.
Going into the 2011 tournament, India went in as the clear favourites as the competition was to be played in the sub-continent.

Under MS Dhoni's leadership, India lost just one match in the competition against South Africa.
India had defeated arch-rivals Pakistan in the semi-final to set up a summit clash with Sri Lanka.

In the finals, Sri Lanka won the toss and opted to bat first. Mahela Jayawardene top-scored for Sri Lanka as he struck a century to take the team's score to 274/6.

India in their chase got off to a bad start as the side lost Sachin Tendulkar and Virender Sehwag with just 31 runs on the board.

But Gautam Gambhir and MS Dhoni stepped up and stitched a match-winning 109-run partnership.

Gambhir perished after playing a knock of 97 runs, but in the end, Dhoni and Yuvraj took the team over the line by six wickets.

The winning six struck by Dhoni is still viewed as one of the most exciting moments in India's sporting history. 

As the winning six was hit, Ravi Shastri was doing commentary then, and he famously remarked, "Dhoni, finishes it off in style, India lifts the World Cup after 28 years".
As soon as the match-winning shot was hit, Tendulkar erupted with joy and had tears to see his dream finally being fulfilled.

Earlier this year, former Indian batsman Sachin Tendulkar's famous lap around the Wankhede Stadium after the 2011 World Cup win, titled 'Carried On the Shoulders Of A Nation', was voted the greatest Laureus Sporting Moment of the last twenty years.

The lap after the World Cup is still edged into everyone's hearts.

Playing in his last mega 50-over tournament, it was the last chance for Tendulkar to lift the coveted trophy.

Before the 2011 World Cup, Tendulkar had played five tournaments (1992,1996,1999,2003 and 2007), and he fell short every time.

The closest he came to winning the trophy was in 2003 as India made the finals under the leadership of Sourav Ganguly.

But the Men in Blue fell short in the finals against Australia.

Then in 2007, the biggest setback was in store for the legend has India bowed out of the tournament in the group stages.

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