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Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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Agencies
August 5,2020

New Delhi, Aug 5: Indian cricketers Suresh Raina and Harmanpreet Kaur were on Wednesday appointed as the global brand ambassadors of the WTF Sports.

Raina is also joining the brand as a Strategic Partner. WTF Sports, a fantasy sports gaming platform, was today formally launched in India and globally.

The announcement was made through a web conference with prominent cricket host, Vikram Sathaye moderating and hosting the webinar and Vinit Bhatia, Manit Parikh and Yash Kadakia Co-Founders - India and Global, WTF Sports introducing the cricketers as the Global Brand Ambassadors.

Kaur said it was a perfect fit for her and she can use her strategy and experience while playing.
"WTF Sports was the perfect fit with me, I can use strategy and my experience while playing, I've actually learnt to strategize better as I've played along. Additionally, when we were under lockdown and I couldn't really practice, it was fun to come on the platform and feel like I'm still playing," Kaur said in a statement.

On the other hand, Raina said, "It is exciting to be a part of a fantasy sports platform like WTF Sports not just as an ambassador but also as the strategic partner, it is everything that I embody and what I believe in, it's fierce, fun and competitive."

The app currently hosts three major sports, multiple playing modes, and exciting contests, ensuring that sports fans can get more skillful by letting them strategize and use their sports knowledge into rewarding behaviour.

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News Network
January 29,2020

Hamilton, Jan 29: India defeated New Zealand in the third T20 International via Super Over to take an unassailable 3-0 lead in the five-match series here on Wednesday.

India posted a competitive 179 for five at Seddon Park after being sent into bat. Opener Rohit Sharma top scored for India with a 65-run knock while skipper Virat Kohli contributed 38 runs in team's total.

Later, skipper Kane Williamson smashed a 48-ball 95 but New Zealand faltered in the final over to take the match into the Super Over.

Needing nine runs of the last over, New Zealand lost Williamson and Ross Taylor to finish at 179 for six and tie the match.

In the Super Over, New Zealand scored 17, a target which India overwhelmed in the final ball with Rohit smashing Tim Southee for two consecutive sixes.

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News Network
April 2,2020

New Delhi, Apr 2: BJP MP and former cricketer Gautam Gambhir on Thursday said that he will donate his two year's salary to PM-CARES Fund to support the battle against coronavirus pandemic in the country.

"People ask what can their country do for them. The real question is what can you do for your country? I am donating my 2 year's salary to #PMCaresFund. You should come forward too! @narendramodi @JPNadda @BJP4Delhi #IndiaFightsCorona," Gambhir tweeted.

The total number of coronavirus cases in India climbed to 1965 on Thursday after 131 people confirmed positive in the past 12 hours, said the Ministry of Health and Family Welfare.

At present, there are 1764 COVID-19 active cases in the country and 50 people have died due to the lethal infection.

Interestingly, on this day in 2011, India lifted its second World Cup title after a drought of 28 years. Gambhir played a crucial role in the final and anchored the run-chase.

India won its first World Cup in 1983 under the leadership of former all-rounder Kapil Dev. 

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