Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
January 28,2020

New Delhi, Jan 28: The Board of Control for Cricket in India (BCCI) is clear that while they have no problem with the Pakistan Cricket Board hosting the 2020 edition of the Asia Cup -- set to be a preparatory ground for the T20 World Cup in Australia -- the venue needs to be a neutral one as travelling to the neighbouring country isn't an option at present.

Speaking to news agency, a BCCI official said that the hosting rights is not an issue and it is just a case of picking a neutral venue as the Indian team wouldn't be travelling to Pakistan for the T20 tournament that will see the top Asian teams in action.

"The question isn't about the PCB hosting the tournament. It is about the venue and as things stand now, it is quite clear that we would need a neutral venue. There is no way that an Indian team can visit Pakistan to even participate in a multi-nation event like the Asia Cup. If the Asian Cricket Council (ACC) is ok with an Asia Cup minus India then it is a different ball game. But if India is to participate in the Asia Cup, then the venue cannot be Pakistan," the official said.

In fact, issues in obtaining visa for Pakistan players to come and play the 2018 edition of the Asia Cup in India was one of the major reasons why the tournament was shifted out of the country with BCCI hosting the event in UAE.

The official said that the PCB can do just the same and host the event in a neutral venue. "A neutral venue is always an option. BCCI did it in 2018," the official pointed.

Cricket returned to Pakistan after a decade when Sri Lanka toured the nation in 2019. While Sri Lanka was the first nation to play a full series in the country, Bangladesh is currently in the country as they just finished playing three T20Is. They will play a Test from February 7 to 11 and then play a one-off ODI before playing the second Test from April 5 to 9.

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News Network
July 21,2020

Jul 21: The tickets sold for the now-postponed ICC T20 World Cup will remain valid if Australia hosts the edition in 2021 instead of India.

In case the event is shifted to 2022, all ticket-holders will be entitled to a full refund, the ICC stated on its website on Monday night after postponing the mega-event this year due to the Covid-19 pandemic.

The tournament was to be held in October-November but will now be conducted later because of the pandemic.

The ICC has not yet announced which country will host which edition as there are operational issues that both the Indian and Australian cricket Boards need to sort out.

The world body had opened ticket booking through its ticketing partners and a significant number was already sold.

"Ticket holders are welcome to retain their tickets, noting, if Australia hosts in 2021, tickets will remain valid for fans who have already bought and will be automatically updated to reflect the new dates.

"If Australia hosts in 2022, for tickets already bought a full refund will be processed automatically," ICC stated in a series of FAQs.

Fans can retain their tickets until a date is confirmed for the event.

Refund requests can be made until December 15 and they will be processed within 30 days after an online submission.

The hospitality package will also remain valid for the 2021 fixtures.

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Agencies
March 26,2020

Karachi, Mar 26: Pakistan's centrally-contracted cricketers will contribute Rs 5 million to the national government's emergency fund to combat the COVID-19 pandemic.

Pakistan Cricket Board Chairman Ehsan Mani on Wednesday said apart from centrally-contracted players contributing Rs 5 million, the employees in the board, up to the senior manager level, will contribute their one day's salary.

Those employed as general managers or on higher posts will give two days' salary to the fund.

"The PCB will collect all these funds and deposit it to the government's coronavirus fund," he said.

Pakistan has recorded more than 1,000 positive cases of the deadly virus, which has claimed more than 19,000 lives all over the world.

"It is the history of the cricket board that we always stand by the government in difficult times," Mani said.

The PCB has already given its high performances centre in Karachi at the national stadium to be used by paramedical staff working at the special coronavirus hospital set up at the expo centre in the in the city.

Mani said though cricket has been disrupted by the virus outbreak but it was far more important for the nation to stand by the government and also take all precautionary steps during the pandemic.

Pakistan's centrally-contracted players are entitled to monthly salaries ranging from Rs 5 to 12 lakh besides match fee and other earnings.

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