Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
July 6,2020

New Delhi, Jul 6: India's cricket chief Sourav Ganguly says improved fitness standards and a change in culture have led to the country developing one of the world's best pace attacks.

Spearheads Mohammed Shami and Jasprit Bumrah are part of a battery of five formidable quick bowlers that have helped change India's traditional reliance on spin bowling.

"You know culture has changed in India that we can be good fast bowlers," Ganguly said in a chat hosted on the Board of Control for Cricket in India (BCCI) Twitter feed.

"Fitness regimes, fitness standards not only just among fast bowlers but also among the batters, that has changed enormously. That has made everyone understand and believe that we are fit, we are strong and we can also bowl fast like the others did."

The West Indies dominated world cricket in the 1970s and 1980s led by a fearsome pace attack that included all-time greats such as Michael Holding, Andy Roberts, Malcolm Marshall and Joel Garner.

Recently Indian quicks have risen to the top in world cricket with Shami, Bumrah, Ishant Sharma, Umesh Yadav and Bhuvneshwar Kumar in a deadly arsenal.

"The West Indies in my generation were naturally strong," the former India captain said.

"We Indians were never such naturally strong... but we worked hard to get strong. But I think it is the change in culture as well that is very important."

Shami last month claimed that the current Indian pace attack may be the best in Test history.

"You and everyone else in the world will agree to this -- that no team has ever had five fast bowlers together as a package," said Shami.

"Not just now, in the history of cricket, this might be the best fast-bowling unit in the world."

Shami took 13 wickets during India's 3-0 home Test sweep over South Africa last year, while Bumrah has claimed 68 scalps in 14 Tests since his debut.

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Agencies
May 26,2020

Some of the ICC guidelines on resumption of cricket border on the impractical and will need a review when the cricketing world is closer to action, feel former players Aakash Chopra, Irfan Pathan and Monty Panesar.

Last week, the International Cricket Council recommended a host of "back to cricket" guidelines including 14-day pre-match isolation training camps to ensure the teams are free from COVID-19.

The world body issued training as well as playing guidelines which will drastically change the way the game is played.

Among them are regular hand sanitising when in contact with the ball, no loo or shower breaks while training, minimising time spent in the changing room before and after a game, no use of saliva on ball and no handing over of personal items (cap, sunglasses, towels) to fellow teammates or the on-field umpires.

"Social distancing is very doable in individual sport but very tough in a team sport like cricket and football. If you need a slip during the game, would you not employ it?

"If the team is going through a 14-day quarantine and is being tested for COVID-19, I am fine with that process. Now, after that, if we have more guidelines for the players during the game, then you are making things complicated. Then there is no point of a quarantine period," former India pacer Pathan told PTI.

Safety cannot be compromised but regularly sanitising hands during the game will be too much to ask from the players.

"Safety is paramount but we should not make the game complicated. If a bowler or fielder has to sanitise hands every time he touches the ball, then it would be very difficult.

"You can shorten the process of giving the ball to the bowler. Instead of the usual chain (wicket-keeper to cover fielder to bowler), the keeper can straight away give the ball to the bowler but even then the bowler will have to sanitise hands six times in an over," said Pathan seeking more clarity on the guidelines.

Former India opener Chopra said it is still pre-mature to prepare a fixed set of guidelines for resumption of cricket as the situation is evolving "every day".

"That (regular hand sanitisation after contact with ball) is obviously impractical but my big question is when the game happens in a bio secure environment and everyone is quarantined and tested, do these additional measures make a difference?

"On the field, I can still understand but what happens when you go back into the dressing room? How do you practice social distancing there? So it becomes quite complicated.

"To be honest it is all very premature. Once they get closer to resumption, which will take some time, there will be more clarity," said Chopra.

International cricket is likely to resume in July with England hosting West Indies and then Pakistan.

Bundesliga football league has already begun in Germany behind closed doors and by the time cricket resumes, more sporting competitions would have restarted and Chopra feels that will help cricket decide the way forward in post COVID-19 times.

"By the time cricket resumes, more football would have started after Bundesliga. Cricket can take lessons from there, collect data and ideas and see what is practical and what is not."

Former England spinner Panesar foresees the start of the England-West Indies series making things a lot clearer for the entire fraternity than they are at the moment.

"The 14 day quarantine is very much needed and well done to the ICC for including that. I think we will see resumption of international cricket with England hosting West Indies in July. We might have some practical ideas then, the other countries would also be watching keenly and will learn how to go about it.

"But measures like regular hand sanitising is not going to be practical. May be you could sanitise every one hour but it can't be regular during the game," said Panesar.

While Pathan feels the on-field safety measures will make managing over-rate a bigger challenge for teams, Chopra said no loo or shower breaks during training won't be that much of an issue.

"Training is still controllable. You don't have to be there for a long time but you would still have to use the restroom at some stage. You may avoid taking a shower but you will have to use the restroom.

"I think the idea of these guidelines is to make cricketers more aware that you have to take care of yourself and inculcate habits which are in everyone's interest in the current scenario," added Chopra.

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News Network
June 24,2020

New Delhi, Jun 24: Former England skipper Michael Vaughan has slammed UK Prime Minister Boris Johnson for not allowing recreational cricket to resume.

UK Prime Minister Boris Johnson had described the cricket ball as a 'natural vector of disease' and ruled out recreational cricket's return in the country.

Hearing Johnson's argument, Vaughan tweeted: "Hand sanitiser in every players pocket. Use every time you touch the ball ... SIMPLE ... Recreational Cricket should just play from July 4th ... utter nonsense it's not being allowed back ... #Cricket."

Johnson was responding to a question from Conservative MP Greg Clark in the House of Commons, and it was then that Johnson said that it is too soon to lift current restrictions to allow the return of recreational cricket.

"The problem with cricket as everybody understands is that the ball is a natural vector of disease, potentially at any rate. We've been around it many times with our scientific friends," ESPNCricinfo had quoted Johnson as saying.

"At the moment, we're still working on ways to make cricket more COVID-secure but we can't change the guidance yet," he added.

Johnson had announced various relaxations on Tuesday, but the return of recreational cricket was not a part of them.

However, this statement given by Johnson will have no impact on the Test series between England and West Indies, scheduled to begin from July 8.

However, the England and Wales Cricket Board (ECB) has said that it is looking to resume recreational cricket in the country around July 4.

The board has also said that cricket is a low-risk sport as it is a non-contact sport.

"We believe that cricket is a non-contact sport, with very low risks of exposure, and that it can be played as safely as many other activities being currently permitted," the ECB said in an official statement.

"It is our strong desire to work with Government to see the return of recreational cricket on or around 4th July, as they continue to lift other restrictions more broadly across society," it added.

All international cricket has also been suspended since March due to the coronavirus pandemic.

However, it is set to resume to from July 8 as England and West Indies will lock horns in the three-Test series.

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