Combating corona: Dubai unveils creative outdoor campaign encouraging public to #StayHome

KT
April 16, 2020

Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

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News Network
April 18,2020

Apr 18: Taking a strong notice of Islamophobia on social media, Princess Hend Al Qassimi, a member of the royal family of United Arab Emirates, called out a series of tweets by a user named Saurabh Upadhyay.

Upadhyay had posted tweets attacking Muslims over the Tablighi Jamaat congregation held in March in Delhi that led to surge of coronavirus cases cases in India. He also gave into rumours of muslims ‘spiting on food’ to spread the virus.

Princess Qassimi shared the screenshots of his tweets and warned that those engaging in racism and Islamophobia will have to pay penalty and will be made to leave UAE. Upadhyay has apparently deactivated his Twitter handle now.

Responding to his earlier posts, she though the ruling family of UAE is “friends with Indians”, his rudeness was “not welcome”.

“All employees are paid to work, no one comes for free. You make your bread and butter from this land which you scorn and your ridicule will not go unnoticed,” she wrote.

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News Network
April 30,2020

Riyadh, Apr 30: Saudi Arabia on Thursday recorded 1,351 new coronavirus cases in the last 24 hours, bringing the total number of infections in the country to 22,753, the Ministry of Health said in a statement.

The ministry also announced 5 more deaths and 210 new recoveries, raising the total number of fatalities and recoveries to 162 and 3,163 respectively.

Riyadh with 440 cases topped the list, followed by 392 cases in Makkah, 120 in Jeddah and 119 in Madinah.

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News Network
April 22,2020

Dubai, Apr 22: Saudi Arabia's Health Ministry registered 1141 new Coronavirus cases, 172 new Recoveries and 5 new deaths in the last 24 hours by 22nd April 2020 (3:40 PM), Most of  the Corona infected patients are in stable condition, while 82 cases are on critical condition and are being treated in various hospital's Intensive Care Unit, All the confirmed and suspected cases are isolated and are being treated in the country, the Total Covid-19 cases as of Today are as follows
 
Infections : 12772
Recovered : 1812
Deaths : 114
Active Cases : 10846
Critical : 82

-  The Spokesperson of Ministry of Health said Total laborartory tests exceeded 200,000. 

-  You should continue to socialize and stay at home, especially for those aged 65 and over or who suffer from chronic diseases.

-  Half a million field assessments under active survey, 50 government agencies involved in anti-virus efforts, 150 field teams participating in the active examination in the Kingdom.

- The Health Ministry said, Maintaining hand-washing and keeping away from gatherings is an important step, and we should all be responsible.

- Worldwide Covid-19 infection details as of Today (22nd April) are

Infections : 2,580,729
Recovered : 693,093
Deaths : 178,371

- Among the 1141 new infections, most of the cases are on active survey results, 868 cases from new infections are discovered from active survey field testing. The city wise total active cases excluding recoveries and deaths by 22nd April are

Makkah : 2472
Madina : 1944
Riyadh : 1762
Jeddah : 1679
Dammam : 678
Hofuf : 507
Taif : 131
Tabuk : 128
Jubail : 97
Qatif : 73
Buraidah : 46
Khamis Musaith : 44
Khobar : 38
Dhahran : 36
Yanbu : 36
Khalis : 24
Ar Ar : 16
Khafji : 15
Ras Tanura : 12
Zulfi : 11
Onaiza : 9
Al Maqwat : 9
Al Dariya : 8
Al Kharj : 8
Samita : 8
Bisha : 7
Najran : 7
Al Khanfadah : 7
Hail : 6
Al Baha : 6
Sabit Alaya : 5
Muhayil Asir : 5
Ahad Rafidah : 4
Muwiya : 4
Ar Ras : 4
Al Qurayyat : 3
Al Muzilaf : 3
Sharura : 3
Al Jafar : 2
Al Lais : 2
Al Hanakiya : 2
AlMabraz : 2
Al Qawiya : 2
Al Tawal : 2
Al Misan : 2
Al Qariya : 2
Hada : 2
Rabig : 2
Sabia : 2
Saihat : 2
Azam : 1
Al Aiz : 1
Al Bakariya : 1
Al Dawadmi : 1
Al Majmaah : 1
Al Mada : 1
Al Shamli : 1
Al Ala : 1
Al Wajha : 1
Al Arida : 1
Beesh : 1
Diba : 1
Sakaka : 1
Sariban : 1
Sharura : 1
Riyad Al Khabra : 1

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