Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
agar ye sabh bandh karna hai tho ek upay hai mera pass govt ek law banana hai agar koi gomatha ko kate tho usko 3 year's jail aur 2 lakh jarimana hona cahiya aur uska meat bechne wale ko 1 year jail aur 75 thousand jarimana hona cahiye. aur yeh sab ek special team with 100% is ki dhekbaal keliye form karna cahiye desh ke har village mein iska ek admi hona cahiye. tab yeh sab nahi hoga mein 100% guarantee ke saath keh saktha hu. jai bharat matha vande mataram.
Gau rakshak becames manau bhakshak
Now it's time to counter attack the fake protectors of gau
Basically these VHP and bajrangi dal morons want cows to walk by themselves to their new owners house. If you take them by truck then they will kill you.
I'm done trying to talk sense about this new brand of religious gundagardi.
hell with this feku gau rakshaks
if this holy animal & holy meat is creating too much of uneasiness in our country please shift to a different place/country, where there are no gau bakshaks....only rakshaks
let them celebrate. they killed a human being & saved the cow
now let them compensate the family of diseased with the cows. he may be the bread earner for his family. due their own goondaism policy killed own guy.
Hindus are spread all around the world. You name a country, they are there. But, do they dare to talk about GauMatha in any country other than India? All their dramas are limited to Indian boundaries. Bahar Dum Nahin nikaltha Hain.
Dear Viren,
Now only God can save your 17 GOW BHAKSHAKS... Shame on you for supporting these terrorists. Family of Praveen poojary will never get their lost Son. Either show your sympathy or get the hell out of here.
Readers are not interested to read your F**king comments.
Hope ABVP will come to street and protest against Killers..!
Viren, you are an worthless, inhuman creature of this entire world....in European countries millions of tons of meat being eaten everyday basis...thousands of butchers serving over there...because of it is their fundamental right to eat what they like...nobody is coming in between it....If you got a guts go and shout and stop them from eating cow meat...they will f**k you...I am sure....
Ha ha Viren.....the guy looked like a Muslim in his bead style...... as stupid they are...they killed him...ha ha....
Don't comment and mock at yourself dear....
This proves that Bajrang Dal, VHP members or other gau rakshaks are not anti-Muslims. they are just protecting the cows. But attacking these helpless pawns not enough. Attack the real anti-national butchers and eliminate them.
Kotian brothers being gow-rakhshak, became gow- bakshak.
Enjoying beef....!
Now Congress/JDS/PFI/SDPI/CPI(M) should stage a massive protest to prove that BJP does not care its own worker's murder if the killer is a Bajrangi
Will BJP state president BS Yeddyurappa give a call for a statewide bandh demanding ban on VHP and BD in protest of killing of his party worker?
Chaddi dirty mindset never change
If they wear pant or nighty!
Unnecessary loss of life.
Remove the Beef ban then there will be no gau rakshaks and there will be no danger to anybody.Is there no justice in this country. Quick action should be taken against the guilty.
Let people eat what they want.
Why blame the State government when this policy being implemented by Centre.
i request govt to give order to police Shoot on Sight for all activists for defame our nation by doing such a things. please this is the best solution for everything. we dont want any self called protector. we all brothers and sisters want to live in peace.
what are mr. parameshwarayya and siddaramayya doing now. they must curb these goondas; we have been listening only warning warning warning but no action till now. now we lost one more life in the hands of rss goondas. now where is abvp and vhp to protest this murder.
now our police make a case against the dead man leaving their 2nd team members of rss.
OH my God......his face appearance cheated the BJP goons..... Sorry Naren, wrong number ....
bajrangdal what are u doing. where are u taking us. killing is easy task for bajrangis now a days.
Bajrangdal and VHP whatever you are doing now is totally wrong. its down grading your mother land. please understand and work to bring good out of india.
because of 1% of hindus we all 99% of hindus are suffering.,
Does Go Maata require human protection if cow is God? Does GO Maata appointed only Sanghis from human to protect her? Does Go Maata require human sacrifices? Does she require human blood only from particular community like Muslims, Dalits, Billawas, Lower caste etc ..??
this is really shocking., i request all hindu brothers to stop the brutality. do something for the nation. this wont lift india to reach the development high.
they cut their own hand, its a lesson for all cow protector.
Modi congratulates RIO medalist Sakshi Mallik along with Udupi's RIOT sanghis who killed cow transporter...!
RIP Martyr Praveen Poojary .... Quick recovery for Akshaya Devadiga.... BJP is tasting its own medicines .....what goes around, will come around.... Let all these arrested 17 persons and other back the scene people are lodged in Andamans for 10 years, then our coastal districts will have peace for EVER.....
have this bajrangdal activists lost their mind? killing people for cow its not justified, if your cow matha has so much power then let her punish the slaughters.
Shocking. really dont understand whether to celebrate or mourn. RIP..
Shun Hindutva, shun hatred or get ready for more violence in future.
Government should ban these two ugly terrorists groups immediately....they are the main reason for creating unrest and unpleasant condition around South Canara.....
Good that Muslims stop eating beef which is unhealthy....
I knew this will definitely happen one day. Bajrangi terrorists have also been imparted arms training... If same situation continues.. wait and watch what will happen in future.
Boda seera. All culprits should be hanged in public.
Hindus who R pro cheddi should start thinking and stop relying on the information fed by the RSS...
RSS teaching is from Zionist and they have phd in deception through out the world... They will not care if u work hard for them or not.. in the end YOU will suffer...
When U have no knowledge of YOUR RELIGIOUS SCRIPTURES , U guys are fooled to believe what YOU are doing now...
WAKE UP guys and study your scriptures and compare it with other religion also ... All the EVIL you are doing is turning on YOU itself. Its not late... THINK individually and start understanding the cheddi ideology which is dumping your own brothers into HELL.
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