Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
February 11,2020

Dubai, Feb 11: Two Indian players-- Akash Singh and Ravi Bishnoi -- and three Bangladeshis have been charged by the International Cricket Council (ICC) for involvement in the quarrel just after the U-19 cricket World Cup summit clash in Potchefstroom, South Africa on Sunday.

Akash and Bishnoi and three Bangladeshi players -- Md. Towhid Hridoy, Shamim Hossain and Rakibul Hasan -- were found guilty of breaching the ICC Code of Conduct after a few players from both sides nearly came to blows after Bangladesh beat India by three wickets to win their maiden U-19 World Cup title.

"Five players have been found guilty of a Level 3 breach of the ICC Code of Conduct for Players and Support Personnel ... (they) were charged with violating Article 2.21 of the code, whilst Bishnoi received a further charge of breaching Article 2.5," the ICC said in a statement.

"All five players have accepted the sanctions proposed by ICC U-19 Cricket World Cup Match Referee Graeme Labrooy," it added.

A near brawl broke out after Bangladesh’s historic win over India in the final. The Bangladesh players were aggressive during the Indian innings with lead pacer Shoriful Islam frequently sledging the Indian batsmen.

As soon as the match ended, Bangladeshi players rushed into the playing area.

"India's Akash accepted the charge of breaching Article 2.21 and has received a sanction of eight suspension points, which equates to six demerit points, which will remain on his record for two years," the ICC said.

Compatriot Bishnoi accepted the charge of breaching Article 2.21 and has received a sanction of five suspension points, which equates to five demerit points.

"Bishnoi also accepted a level 1 charge of breaching Article 2.5 for a separate incident during the match, where he used language, actions or gestures which disparage or which could provoke an aggressive reaction from a batter following the dismissal of Avishek Das in the 23rd over," said the ICC.

"For this he received a further two demerit points meaning seven demerit points will remain on his record for the next two years."

Bangladesh's Towhid Hridoy accepted the charge of breaching Article 2.21 and has received a sanction of ten suspension points, which equates to six demerit points, which will remain on his record for two years.

Shamim Hossain accepted the charge of breaching Article 2.21 and has received a sanction of eight suspension points, which equates to six demerit points, which will remain on his record for two years.

Rakibul Hasan accepted the charge of breaching Article 2.21 and has received a sanction of four suspension points, which equates to five demerit points, which will remain on his record for two years.

All charges were levelled by on-field umpires Sam Nogajski and Adrian Holdstock, third umpire Ravindra Wimalasiri as well as fourth umpire Patrick Bongni Jele. Level 3 breaches carry a minimum penalty of four suspension points and a maximum penalty of 12 suspension points.

The suspension points will be applied to the forthcoming international matches the players are most likely to participate in at either senior or U-19 level. One suspension point equals a player being ineligible for one ODI or T20I, U-19 or A team international match.

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Agencies
January 19,2020

Bengaluru, Jan 19: Opening batsman Rohit Sharma on Sunday became the third-fastest batsman to register 9,000 runs in the 50-over format.

He achieved the feat in the ongoing third ODI against Australia here at the M.Chinnaswamy Stadium.

Only Virat Kohli and AB de Villiers have achieved the feat faster than Rohit.

Sharma brought up the milestone in the first over of the Indian innings as he clipped Mitchell Starc away for a single.

With this, the right-handed batsman has become just the sixth Indian to achieve the milestone.

Apart from Sharma, Virat Kohli, MS Dhoni, Sourav Ganguly, Rahul Dravid, and Sachin Tendulkar have more than 9,000 runs in the 50-over format.

Overall, 20 batsmen have more than 9,000 ODI runs to their name.

In the match between India and Australia, the former won the toss and elected to bat first.

Steve Smith played a knock of 131 runs to propel Australia to 286/9 in the allotted fifty overs.

 

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News Network
January 31,2020

Wellington, Jan 31: A nervous New Zealand threw it away yet again as a perseverant India prevailed in the Super Over for the second successive time to take a 4-0 lead in the T20 International series on Friday.

Needing just 11 runs off the last two overs with seven wickets in hand, New Zealand dug a hole for themselves yet again, taking the game to a Super Over two nights after doing the same in Hamilton.

New Zealand managed 13 runs in six balls and India got there effortlessly.

KL Rahul smashed 10 runs off the first two balls before he was caught. Then, a fired-up Virat Kohli and Sanju Samson finished the game in style.

Earlier, Manish Pandey proved his value to the team with an unbeaten 50 off 35 balls, taking India to 165 for eight from 88 for six in the 12th over.

India's total wasn't enough considering the batting-friendly conditions but the hosts made life a lot tougher for themselves from a commanding position before succumbing to pressure.

The entertaining knocks from Colin Munro (64 off 47) and Time Seifert went in vain (57 off 39).

Mohammed Shami, who was rested on Friday, had bowled a brilliant 20th over on Wednesday and man of the match Shardul Thakur was up to the task this time, conceding just six runs when the opposition needed seven for victory.

With the series already in the bag, India gave opportunity to Sanju Samson, Washington Sundar and Navdeep Saini for the first time in the five-match series, resting Rohit Sharma, Ravindra Jadeja and Shami. However, none of them was able to make an impact in the game.

Chasing 165, New Zealand lost Martin Guptill early. But Munro and Seifert put on 74 runs for the second wicket to put themselves on track.

Munro scored a half-century of 38 deliveries, inclusive of six fours and three sixes. He was out against the run of play as Kohli's direct hit surprisingly found the target after a relay throw from the deep.

It was the turning point as New Zealand lost regular wickets. Yuzvendra Chahal bowled Tom Bruce (0), but Seifert found a partner in Ross Taylor as they pushed the score past 150 in the 18th over.

Seifert scored a half-century off 32 balls, including four fours and three sixes. But the great choke was yet to come again. Needing 18 off 18, the Black Caps lost four wickets in the last over bowled by Thakur.

Taylor holed out of the first ball, while Seifert was run out two balls later. Daryl Mitchell (4) was caught next and Mitchell Santner (2) couldn't steal two runs off the last ball as the sides engaged in a tie-breaker for the second game running.

This was after New Zealand won a fourth consecutive toss and opted to field. Kane Williamson didn't take part in the match owing to a shoulder niggle.

Tim Southee was the stand-in skipper, with the Black Caps making two changes.

Put in to bat, the visitors were struggling at 88-6 at one stage before Pandey's lonesome rescue act took them to a respectable total. KL Rahul contributed 39 runs off 26 balls, inclusive of three sixes and two fours.

Leg spinner Ish Sodhi got into the act and ran through India's batting order. First to go was Shreyas Iyer (1) and then Shivam Dube (12) was caught at mid-wicket.

Sodhi finished with 3-26 while Santner dismissed Sundar for nought as the New Zealand spinners rounded up a good outing with 4-54 in eight overs.

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