Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
February 14,2020

Los Angeles, Feb 14: Tributes to the late Kobe Bryant, the Los Angeles Lakers legend who died last month in a helicopter crash, will play a major role in Sunday's 69th NBA All-Star Game.

This year's annual showcase of league talent will be played in Chicago and feature numerous nods to Bryant, a five-time NBA champion who also matched a league record with four NBA All-Star Game Most Valuable Player awards.

Bryant, an 18-time NBA All-Star, died at age 41 on January 26 in a crash near Los Angeles that also took the life of his 13-year-old daughter Gianna and seven others.

All-Star teams guided by LeBron James of the Lakers and Greek star Giannis Antetokounmpo of the Milwaukee Bucks will compete to win each of the first three quarters, which will all start 0-0 and last 12 minutes.

At the start of the fourth quarter, the clock will be turned off and a final target score will be established by taking the leading club's cumulative score through the first three quarters and adding 24 points -- the number representing the jersey number worn by Bryant for the final 10 seasons of his NBA career.

The first team to reach the cumulative target score will win the NBA All-Star Game.

All-Star Game jerseys will also honor Bryant and his daughter.

Team Giannis players will wear jersey number 24 in tribute to Kobe while Team LeBron players will wear jersey number two, the number his daughter wore when playing youth basketball.

Both teams will wear jersey patches displaying nine stars, representing the nine people who were killed in the crash.

Academy Award-winning actress and Grammy Award-winning singer Jennifer Hudson, a Chicago native, will perform a special tribute to Bryant, his daughter and the others who were killed in the crash. Her performance will begin the night ahead of the player introductions.

James and Antetokounmpo each chose their squads from available starters and reserves voted and selected to the All-Star contest.

Team LeBron starters will include James, his Lakers teammate Anthony Davis, NBA scoring leader James Harden of Houston, Kawhi Leonard of the Los Angeles Clippers and Slovenian guard Luka Doncic of the Dallas Mavericks.

Team Giannis starters include the Greek big man, Cameroon stars Joel Embiid of Philadelphia and Pascal Siakam of Toronto and guards Kemba Walker of Boston and Trae Young of Atlanta.

A record eight All-Star Game players from outside the United States also include Frenchman Rudy Gobert of the Utah Jazz on Team Giannis and Team LeBron reserves Ben Simmons of Australia and the Philadelphia 76ers, Lithuanian Domantas Sabonis of Indiana and Serbian Nikola Jokic of Denver.

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News Network
April 27,2020

Lahore, Apr 27: Pakistan batsman Umar Akmal has been banned from all forms of cricket for three years for failing to report spot-fixing offers, the Pakistan Cricket Board announced Monday.

Umar, who turns 30 next month, pleaded guilty to not reporting the fixing offers which led to his provisional suspension on February 20 this year.

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News Network
May 6,2020

May 6: They have similar impact on their teams but Virat Kohli is driven by sheer passion to subdue the rivals while Steve Smith just enjoys batting, says Australia opener David Warner.

India skipper Kohli and top Australian batsman Smith are arguably the top two cricketers of the current era. They achieve new milestones consistently, invoking debates, who is better between them.

"Virat's passion and drive to score runs is different to what Steve's would be," Warner said while speaking to Harsha Bhogle on 'Cricbuzz in Conversation'.

"Steve is going out there for a hit in the middle, that's how he sees things. He's hitting them out in the middle, he's having fun, he's enjoying himself, just does not want to get out."

Warner feels, while Kohli is batting he is aware that if he sticks around the middle his team will be on top of the proceedings.

"Virat obviously doesn't want to get out but he knows if he spends a certain amount of time out there, he's going to score plenty of runs at a rapid rate. He's going to get on top of you. That allows the guys coming in, especially in the Indian team you've got a lot of players who can be flamboyant as well."

The Australian opener added that both men are mentally strong and a good knock by them boosts the morale of the entire team.

"When it comes to cricket, they both have got the mental strength, the mental capacity to score runs. They both love spending time in the middle.

"They stabilise, they boost morale - if they score runs, everyone else's moral is up. If they are out cheaply you almost sense that on the field that everyone is (down on morale and thinking) 'now we all have to step up'. It's a very bizarre situation," he added.

Asked about the similarities between himself and Kohli, who are both live wires on the field, Warner said the passion to do better than the opponent keeps him going.

"I can't speak for Virat, obviously, but it's almost like we got this thing in us when we go (out to the middle) we need to prove people wrong, prove someone wrong."

"If you're in that contest, and if I'm going at him for example, you're thinking, 'Alright, I'm going to score more runs than him, I'm going to take a quick single on him'. You are trying to better that person in that game. That's where the passion comes from."

Warner also explained how he breaks down a match into smaller competitions.

"Obviously you want to win the game but you almost break it down to: If I can score more runs than Virat, or if Pujara scores more runs than Steve Smith, you have these little contests and that's how you try to narrow the game in the sense that if we do these little things, we can be ahead of the game or we can be behind the game.

"The passion is driven by...I know my sense - one, the will to win and two, wanting to do better than that person in the opposition," said Warner.

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